Craig Abrahams Email & Phone Number

United Kingdom

London, England, United Kingdom

Strategy consultant in health and life sciences, advising clients on transactions and value creation opportunities.

United Kingdom

Non-Executive Board member at Q (part of The Health Foundation - https://q.health.org.uk/) - providing independent commercial advice and support to an organisation dedicated to identifying and sharing best practice in healthcare for the benefit of patients, clinicians and other health system stakeholders.

London, England, United Kingdom

Promoted to Commercial Director after 2 years in previous role; leading a team of 7 working across marketing, referrer engagement and proposition development, whilst retaining personal responsibility for insurer contracting and account management- Developed OneWelbeck commercial strategy, operating model, annual budget and priorities, approved at leadership and Board level - Brought web, digital, photo/videography and PR marketing activities in-house, hiring small specialist team; doubling capacity whilst reducing budget by 20%, leading team to deliver significant month-on-month growth in web-hits (+10%), online enquiries (+33%) and consequential bookings (+50%)- Oversaw creation of referrer Salesforce CRM, with ~1,000 contacts across primary care, physiotherapy and corporate; integrated with PowerBI to create real-time data feed and analytics used for strategic planning- Chair regular "commercial committees" with Consultant groups across all OneWelbeck specialties, defining and delivering bespoke commercial strategies for each service- Expanded payor relationships beyond UK insurers, to include Embassies, patient concierge firms, private GP organisations, corporate clients, sports teams and international insurers, agreeing pricing, patient referral pathways and payment processes - Completed initial proposition design for new product offerings in health screening and women's health, now working on implementation for launch in coming months

London, United Kingdom

Led insurer contract negotiations and pathway and proposition development for London's newest medical centre (opened Summer 2019)- Personally negotiated contract terms and prices with the UK's 10 biggest health insurers, representing >99% of the UK market - covering all services offered at OneWelbeck and exceeding business plan for tariffs by ~10%- Conducted self-pay market analysis and benchmarking, working at Board level to set self-pay pricing and strategy across 10 services / specialties- Designed and implemented 3 "direct access" pathways with AXA Health, bringing >100 patients a month to OneWelbeck, including the UK's first secondary care remote consultation service (launched within 1 week of the first COVID lockdown in March 2020), since adapted to become a dedicated Long Covid service- Built end-to-end insurer billing processes, overseeing revenue optimisiation and audit and delivering >99% billing adherence to insurer contracts - Personally supported ~50 Consultants to build their practice through insurer relationship optimisation, patient experience process improvement and marketing development

Staines, Middlesex

Defined Bupa Insurance's contact centre and middle office three year strategy and digitisation roadmap and refocused in-place Business Improvement team to deliver the strategy.

Staines, Middlesex

Responsible for joining up Bupa's Insurance, Hospital and Clinics businesses and helping Bupa insurance customers access best-practice clinical pathways with superior quality of care, customer experience and value for money- Wrote 3 year strategy for increasing volumes going to best-practice pathways and providers, then making changes to consultant approach, product literature, sales materials, internal systems and agent scripts in support of strategy- Product owner for Bupa’s ‘finder’ system, changed the search algorithm to increase weighting for provider quality and cost-effectiveness- Revamped Bupa’s rapid-access Cardiology diagnostic pathway, doubled volumes to >100 customers a month and expanded to Bupa’s Canary Wharf clinic- Digital health lead: modelled impact of virtual GP on Bupa’s insurance business and advised technology team on how best to embed Bupa’s MSK triage pathway into new digital pre-authorisation app

Staines, Middlesex

Created and then led a team of 23 responsible for automated decision making on Bupa UK's health insurance claims (3.6m claims worth £1.2bn a year) - Conducted full review of insurance funding decision making – 50% increase in health insurance claims processed with no human intervention; identified and stopped £2m in overpayments- Worked with healthcare professionals and industry experts to create single list of diagnostic tests, implemented at Bupa and now accepted as industry standard for UK private healthcare companies: enabled identification of overuse and unwarranted variation in clinical practice- Designed and delivered new change governance process, improving risk management and halving the time taken from initial request to implementation- Led surgical pricing reviews, saving £400k by incentivising best-practice cardiology pathways, worked with clinicians to gain feedback and amend approach accordingly- Changed systems and processes to enable Bupa’s customers to use virtual GPs and telephone triage services- Sourced, implemented and integrated new cloud-based digital platforms, enabling faster and more accurate processing, workflow management and real-time reporting- Built new team from scratch, set purpose, values and mission statement, recruiting internally and externally, managing £800k/year budget, embedding culture of growth and development with 9 promotions in 2 years

Staines, Middlesex

Project lead within a programme aimed at optimising Bupa's health insurance claims process, ensuring that the correct funding decision is made every time, for every claim, in as automated a way as possible. - Managed a team of three tasked with re-defining the logic ("rules") that sat behind Bupa's claims adjudication decisions, to make sure it fully reflected Bupa's members' health insurance products and Bupa's contracts with its providers. - Worked with other project leads to design and implement new IT systems to enable improved claims processing and set out and run a new governance process to assess proposed changes to claims adjudication rules and processes.

London

- Worked alongside client teams in health and local government to identify opportunities for change and develop them into £multi-million business cases, on areas including customer contact, procurement, HR, governance, estates and administration- Conducted market, financial and quality performance analysis of 35 clinical specialties at one of the UK's largest NHS Trusts- Gathered and analysed IT spend data at a local council, working with the client to develop a realistic way of achieving a 10-15% budget reduction over 12 months- Jointly project managed a workstream at Lehman Brothers (in Administration)- Worked with 7 NHS Trusts / Foundation Trusts to implement a new model for recruiting medical locums; concurrently supporting their recruitment agencies in adapting to the change- Quantified the financial benefits of implementing a data warehouse and introducing self-serve technologies for an NHS Foundation Trust; also compiled an implementation plan for a wholesale review of clinical governance processes

London, United Kingdom

Recruitment consultant at OxbridgeGroup, a boutique agency for graduates and "second jobbers" seeking high-calibre city roles in London. - Ran the consultancy desk, managing a team of three- Personally billed over £250k- Generated and developed key high-profile accountsAfter a 4 month career break in 2009 I joined sister company www.thegatewayonline.com, a student careers newspaper sponsored by employers looking to attract graduates to their milkround programmes. - Account manager, responsible for advising top banks and consultancies on how best to target their message to jobseeking graduates- Supported the company's logistics and sales functions

Working for Pearson Phoenix, who provide Management Information Systems to schools, helping with tenders, exhibitions and marketing.