Set strategic directives, for product development and sales teams with key performance metricsLead product launches and supported marketing initiatives directing national sales teams, R&D, Product Engineering, Quality, Compliance, and Product Service, resulting in global sales growthResponsible for P&L statements and budget to maximize operating performance for the business unitManage national sales teams and sales rep organizations while directly maintaining international customer and vendor relationsNegotiate costs and establish pricing strategy improving Operating Margins to exceed profit goalsInstitute attainable sales metrics to increase revenue stream while fostering friendly competition and motivate sales teamMarketing and tradeshow budgeting, planning, and executionDeveloped ground level sales in new markets to become majority market leader