Assistant Executive Director Of Communications
Kansas City, Missouri Area
Directed all communications efforts for the world’s largest coaches association, including conceptualization and design of advertising and marketing materials. Staff oversight of awards program that presents nearly 10,000 individual awards annually. Managed one full-time assistant and coordinated volunteer efforts. Department was under budget every year.• Helped membership double to more than 30,000 during tenure through a variety of activities, including trade shows, collateral materials (printed and digital) and campaign development. Developed marketing messages that established the association’s identity and communicated its core mission.• Managed the collaboration with National Federation of State High School Associations (NFHS) in the development of its first sport-specific online education course. Program recovered development costs ahead of schedule.• Conceptualized and managed development of music highlight video for annual convention.• Managed two successful transitions to new Internet service providers and provided regular content and quality control of site. Annual traffic increased 270% during tenure to more than 2,700,000 visits. Developed online education course and membership, convention and awards registration systems.• Brought design of bi-monthly magazine and all other publications in-house, realizing substantial savings. Expanded magazine page count and evolved to a full-color publication while keeping production costs in check.• Worked with advertising agency to update association’s logo and develop a graphics and standards manual.