Craig Borchard Email and Phone Number
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With over 30 years of award-winning expertise in communications marketing, I've crafted strategies that consistently exceed expectations. My influential leadership and innovative approach to communication have been instrumental in leading the comprehensive marketing communications program for a statewide hospital association with over 120 member hospitals. Similarly, my strategic guidance has significantly benefited a regional health care system serving six counties with a population of 130,000, including 3,600 employees and volunteers, and a $1 million budget.► Influential leadership► Innovative approach to communication► Community engagementEssential skills: Solid business ethics ◆ Intentional allocation of resources ◆ Gifted at change management ◆ Streamlining processes ◆ Shrewd negotiator ◆ Thrives in a fast-paced environment ◆ Highly articulate presenter ◆ Accepts high levels of accountability ◆ Solution-oriented ◆ Civic-minded ◆ Unruffled by audacious goals and tight deadlines ◆ Unwavering commitment to excellenceCore strengths:● Critical thinking ● Budget development ● Large-scale initiatives ● Operations savvy● Acquisition expertise ● Event management ● Superior writing skills ● Recognized authority● Social media marketing
Iowa Hospital Association
View- Website:
- ihaonline.org
- Employees:
- 40
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Vice President Of CommunicationsIowa Hospital Association Aug 2019 - PresentDes Moines, Iowa Area
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Professor Of Business AdministrationIowa Wesleyan University May 2018 - Aug 2019Mount Pleasant, IowaCourses taught:• Consumer Behavior• Principles of Advertising• Principles of Marketing• Social Media Marketing• Survey of Business -
Marketing Manager/Creative DirectorMedia Development Jul 2017 - Jan 2018Quincy, IllinoisManaged the marketing and creative direction of a design agency and video production company with clients all over the Midwest, from Fortune 500 companies to family-owned retailers.
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Director Of Marketing And Public RelationsGreat River Health System Aug 1995 - Jun 2017West Burlington, IowaI developed and managed a comprehensive marketing communications program for a 378-bed regional health system. The program included event planning, internal and external publications, market analysis, marketing plans, media relations, multimedia advertising, and website and social media management.• Accelerated redesigning a 1,800-page website, launching in less than two months and increasing website visits and page views by 30%.• Began an aggressive public presentation program, offering 231 programs to 7,000 attendees over 16 years.• Collaborated with seven organizational teams to win statewide silver-level recognition for Excellence in Performance with a first-time application.• Conceived and produced an Emmy-nominated television series, the first in the marketplace. • Created 35 commercials, winning 17 awards. • Embraced social media as an early adopter, growing YouTube channels to 6,000 monthly views, 30,000 monthly e-newsletter subscriptions and 14 Facebook accounts. • Established USA Triathlon’s first regional training center and directed an Olympic-level event that attracted 300 competitors worldwide.• Guided a 36-month marketing initiative to move a hospital to a different community.• Hosted an open house for 15,000 people, celebrating the dawn of a new era in health care appearance and process.• Implemented a strategic marketing program that increased market share from 75% to 81%, the most-significant primary market share increase statewide among six similar competitors. • Initiated an online patient portal in less than eight months, resulting in more than 12,000 portal users or 57% of patients invited, surpassing the 5% federal mandate. • Reduced out-migration of specialized services by 28%, generating $50,000 in revenue by keeping patients in-system. • Spearheaded a change in organizational name and mission, including authorship of a corporate identity manual. -
Senior Writer/Medical WriterAllegheny Health Network Apr 1990 - Jun 1995Pittsburgh, PennsylvaniaManaged the creative and technical standards of communications projects for a large-scale, six-hospital, 2,688-bed academic health system. Reviewed and approved projects for style, creativity, medical and scientific accuracy, goal achievement and relevance. Led or contributed as a primary writer on assignments that were highly visible or required sophisticated writing.• Assumed responsibility for forging a unified corporate identity after acquiring six hospitals and two medical colleges.• Edited six quarterly medical journals reaching 900,000 medical professionals worldwide and a quarterly consumer magazine reaching 340,000 readers. -
Account ExecutiveBeswick Communications Dec 1986 - Apr 1990Pittsburgh, PennsylvaniaWorked as a principal writer and media contact for an agency that specialized in high-tech accounts and trade show publicity. Planned and developed printed materials, publicity plans and presentations; organized and carried out promotional campaigns; wrote and placed industry articles; and wrote and supervised the distribution of news releases.• Shepherded emergency communication after an earthquake at a global trade show with 100,000 attendees and 300 exhibitors.
Craig Borchard Skills
Craig Borchard Education Details
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Public Relations And Communications -
Communications And English
Frequently Asked Questions about Craig Borchard
What company does Craig Borchard work for?
Craig Borchard works for Iowa Hospital Association
What is Craig Borchard's role at the current company?
Craig Borchard's current role is Vice President of Communications at Iowa Hospital Association.
What is Craig Borchard's email address?
Craig Borchard's email address is craig.borchard@iw.edu
What is Craig Borchard's direct phone number?
Craig Borchard's direct phone number is +121722*****
What schools did Craig Borchard attend?
Craig Borchard attended University Of Northern Iowa, Buena Vista University.
What skills is Craig Borchard known for?
Craig Borchard has skills like Media Relations, Public Relations, Press Releases, Marketing, Advertising, Event Planning, Healthcare, Social Media, Leadership, Publicity, Copywriting, Strategic Communications.
Who are Craig Borchard's colleagues?
Craig Borchard's colleagues are Jan Sposeto, Heather Hulscher, Jennifer Nutt Dnp, Rn, Cenp, Joah Hogan, John Richardson, Kirk Norris, Autumn Mcgill.
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Craig Borchard
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