Craig Brandon Email & Phone Number

Greater Seattle Area

Greater Seattle Area

For purpose-driven travelers who desire more meaningful and mindful travel, fathom is pioneering social impact travel that provides opportunities to immerse yourself in another culture and community, and work together with that community to make relevant, lasting contributions.

Greater Seattle Area

Grew franchise from 34 to 73 in 18 months at which point our parent company Service Brands International was acquired by the Dwyer Group. Developed marketing strategy for online, print, public relations and outdoor display. Managed national budget and worked with franchisees to develop go-to-market strategies for local market launches.• Increased year-over-year lead generation by 34%. • Increased system participation in PPC advertising program by 300%. Led a successful pilot program and improved adoption with detailed reporting and communication plan.• Provided strategic leadership to select marketing programs that provide the greatest ROI within budget constraints. • Made recommendations on over $1.5MM in advertising spend.

Greater Seattle Area

Created targeted, measurable marketing campaigns for lead generation. Developed integrated media plans and produced engaging content (video, blog and audio) to match client’s business objectives. • Built business through developing relationships with national franchise organizations.• Increased leads for a law firm 65% in 8 months with no increase in advertising budget. • Led effort to integrate SEO, content creation and public relations for a new campaign, increasing monthly traffic 10 times and doubled on-air media appearances.

Greater Seattle Area

Director of Digital Print, Mercury PrintingProject Manager, CGXSolutions (Online Web-to-Print Solution)Graduate, CGX Leadership Development Program• Maintained relationships with key accounts representing over $10M in annual sales.• National evangelist for the benefits of digital print and one-one marketing.• Opened new digital print division and led product development, pricing, sales and promotion. • Completed three-year management training program in sales, customer service, accounting, and operations management.