Craig Buglass Email & Phone Number

Dubai, Ae

Dubai, Dubai, Ae

Spearheading innovative and industry-leading designs in the world of gymwear, creating performance-focused, stylish collections that resonate with athletes and fitness enthusiasts globally.Playing an instrumental role in transforming SQUATWOLF from a startup into a recognised premium global brand, renowned for its high-quality apparel and commitment to the fitness community.Contributing to the creation, sourcing, and development of new collections, including the launch of successful lines such as Core, Essentials, Lab360 and Golden Era, ensuring a balance between cutting-edge technology, fashion-forward design, and superior functionality.Helping to built and foster a loyal community by aligning product innovation with consumer needs and emerging fitness trends, helping SQUATWOLF to grow its presence both in the Middle East and internationally.Working together with CEO and leadership team, we have establish the right processes, structures, and strategies that have enabled the brand to sustain long-term growth and success in an increasingly competitive market.Leading the design teams and collaborating with marketing, supply chain, and retail teams to ensure a cohesive brand identity and to streamline operations from concept to delivery.Collaborated closely with a leading design agency to conceptualise and create SQUATWOLF's first-ever retail experience, translating the brand’s identity from an online presence to a physical space. Ensured the retail environment reflected the brand’s core values of innovation, performance, and premium quality, creating an immersive shopping experience that strengthened customer engagement and brand loyalty. Played a key role in design reviews, and store layout ensuring the space was both functional and aesthetically aligned with SQUATWOLF’s gymwear philosophy.

Spark Design Academy is an informative, experience-backed approach to the fashion industry, where we’ll be discussing the realities of working in fashion and design.The academy is an eLearning platform. After unlocking a course, they can be followed at any pace and even repeated if necessary. While the courses will be available indefinitely, when we release a new course, we’ll be offering a 1-to-1 Catalyst Programme with private tutoring opportunities from Rob, myself, or any guest tutors we may bring in.There’s no concrete way to assure a career in fashion, and there are no set steps you can follow to guarantee it. What’s important is making the small steps to self-growth and self-betterment that improve your chances. Spark Design Academy is just that, a series of small steps, an arm around the shoulder that will teach the practical skills, industry insights, and product knowledge you need to work your way into the industry.

London, London, Gb

Through Spark, our award-winning creative consultancy, I have thrived in a virtual landscape, escaping the burden of the traditional office paradigm. It allows me to work with talented individuals across the globe, building a team of high-performing designers to the benefit of each and every client.Throughout my career as a global creative director, I have built up a proven track record that spans all areas of fashion, lifestyle, and sports performance. This culminated in several new and highly successful collections for both fashion and sports brands, including Rykiel Homme's catwalk collections, Nike Total 90, Puma fashion lifestyle, denim and golf ranges, and most recently establishing a global product direction for the Alfred Dunhill Links collections.My vision and leadership have allowed me to deliver and exceed performance targets. While my experience working within different management structures has enabled me to develop and drive long-term strategic approaches that I can bring to every business we join forces with through Spark.Our clients have included Warner Bros., Tracksmith, MAS, Hackett, Euro Jersey Adidas, VF Corp, McLaren Automotive and Belstaff - a collaboration that won the 2019 World Fashion Award.But it isn’t just about the accolade; it’s about delivering the best final product.All it takes is one Spark.

London, England, Gb

Creative Director implementing the global design direction for the Alfred Dunhill Links collections. Formulation of all seasonal collections and overall creative direction.Setting up and working within set budgets and targeted profit margins.Briefing and designing all Links collections,- range plan, fabric, colour direction, styling, trends, tech packs and pricing structure.Advising product management to ensure sizes of collections are accurate for the market opportunity and that each collection has an extreme level of productivity.Creation of a global Links DNA that would invigorate the market and compliment the broader brand.Partnering with CEO and global sales teams to establish long term opportunities and go to market strategies for green grass and wholesale accounts.Accountability for all global sales presentations and in-store staff training.Implementation of future innovations to help position the brand as a leader in Luxury sports.

Herzogenaurach, De

Responsible for the Global Creative Direction for the Apparel product departments, men’s, women’s and kid’s, across sports, lifestyle and fashion collections.Establishing the brands DNA in collaboration with Footwear, Accessories and Marketing, driving the 360 degree direction across the brand globally.Building leadership skills within the apparel design department through mentoring, coaching and inspiring over 80 designers globally.Ensuring collections were fit for all international markets by creating a culture platform of 'global thinking, through local understanding'.Exceeded growth targets year on year.

Torquay, Victoria, Au

Setting the Global Creative Direction for the European surf business, men’s women’s kid’s and accessories, bags, watches and wet suites.Overseeing a team of 15 designers and graphics designers.Working closely with the marketing teams to ensure concept is realised in store and through add campaigns.

Beaverton, Or, Us

Overseeing the Creative Direction for all European Teamsports.Directing a team of 10 designers and graphic designers.Collections included men’s women’s and kids, across a number of sports from Football, Rugby, Tour De France, Olympics and included a number of lifestyle collections.Design lead on the world cup winning Brazil jersey and 1st Nike Manchester United kits.

Milano, Lombardia, It

Fr

Herzogenaurach, De

Master’S Degree, Mens Fashion

Bachelor’S Degree, Fashion/Apparel Design