Incorporated Craig Burch Realty Services and provided real estate services throughout the Bay Area and Hawaii. • Researched and analyzed all aspects of property investments for clients such as property values, rent rates and zoning laws to provide clients with clear insights to which properties will have the best ROI for their goals. • Managed leads to KW Command database and implemented multi-touch marketing systems to convert into clients and then to evangelists. •… Show more Incorporated Craig Burch Realty Services and provided real estate services throughout the Bay Area and Hawaii. • Researched and analyzed all aspects of property investments for clients such as property values, rent rates and zoning laws to provide clients with clear insights to which properties will have the best ROI for their goals. • Managed leads to KW Command database and implemented multi-touch marketing systems to convert into clients and then to evangelists. • Established and cultivated a company websites and social media accounts to build and maintain a brand. • Developed property listings, videos, articles, blogs, emails, and fliers to leverage through my various channels and partnerships. • Created a business strategy using data from leads, clients, marketing campaigns, and properties to guide my business development decisions and day-to-day tasks. Show less

Founded Bolo Laces which produces high-quality elastic no-tie shoelaces that fit any shoe. • Identified and capitalized on ecommerce opportunity, leveraging connections and resources to slide into gap to launch an Ecommerce business. • Devised organizational vision, mission and foundational structure to facilitate early growth. • Created highly successful marketing and branding strategies to spearhead entry into the no-tie shoelace market. • Set pricing structures… Show more Founded Bolo Laces which produces high-quality elastic no-tie shoelaces that fit any shoe. • Identified and capitalized on ecommerce opportunity, leveraging connections and resources to slide into gap to launch an Ecommerce business. • Devised organizational vision, mission and foundational structure to facilitate early growth. • Created highly successful marketing and branding strategies to spearhead entry into the no-tie shoelace market. • Set pricing structures according to market analytics and emerging trends. Show less

Developed, planned and executed marketing strategies and content creation for HPE Storage Technologies. • Managed over 50 product pages for HPE.com including videos, images, web copy, infographics, branding and user experience. • Oversaw alongside product managers the messaging, customer references/interviews, sales enablement, event logistics, and budgeting for numerous product launches and events. • Created and managed the two largest sales and internal newsletters within… Show more Developed, planned and executed marketing strategies and content creation for HPE Storage Technologies. • Managed over 50 product pages for HPE.com including videos, images, web copy, infographics, branding and user experience. • Oversaw alongside product managers the messaging, customer references/interviews, sales enablement, event logistics, and budgeting for numerous product launches and events. • Created and managed the two largest sales and internal newsletters within HPE Storage. • Analyzed market data to generated reports and improve the HPE.com website, newsletters and multiple internal portals key success metrics such as conversion rate, visitor loyalty and purchase lifecycle. • Produced marketing content for HPE 3PAR, StoreOnce, StoreEasy, StoreEver, XP and StoreVirtual product lines. Show less

First intern hired to work directly with executives on major marketing initiatives including core brand focus, best practices and communication strategies. • Collaborated with marketing and finance executives to compile quarterly results presentations and webcasts for the VP of Marketing. • Delivered updated product messaging and created a website called HP Storage Marketing Wiki that hosted branding best practices, product messaging and corporate strategy for internal users.… Show more First intern hired to work directly with executives on major marketing initiatives including core brand focus, best practices and communication strategies. • Collaborated with marketing and finance executives to compile quarterly results presentations and webcasts for the VP of Marketing. • Delivered updated product messaging and created a website called HP Storage Marketing Wiki that hosted branding best practices, product messaging and corporate strategy for internal users. • Assisted in event planning by organizing demos, creating staffing schedules, customer parties, booth activities and speaking sessions for HP Discover events. Show less

Project Management: managed team project to analyze Omniture metrics and improve communications regarding marketing collateral, brand strategy, competitive analysis, web design and product information.Marketing Personas: developed an accurate persona matrix that matched job titles with the level of influence they possess in buying decisions within their company.Marketing Strategy: constructed a global play execution timeline from Q4 2013 through Q4 2014 for executives… Show more Project Management: managed team project to analyze Omniture metrics and improve communications regarding marketing collateral, brand strategy, competitive analysis, web design and product information.Marketing Personas: developed an accurate persona matrix that matched job titles with the level of influence they possess in buying decisions within their company.Marketing Strategy: constructed a global play execution timeline from Q4 2013 through Q4 2014 for executives to review the effectiveness of collaboration plays. Show less

Assisted in leading a team of four of the best honors marketing students in creating a detailed business development strategy for hard drives in North America with a budget of $200k per quarter.Business Development: sourced and qualified the top 100 companies most likely to convert to an in-house data storage infrastructure, and 100 colocation companies with the highest growth potential.Strategic Planning: designed a strategic plan to target the 200 companies through… Show more Assisted in leading a team of four of the best honors marketing students in creating a detailed business development strategy for hard drives in North America with a budget of $200k per quarter.Business Development: sourced and qualified the top 100 companies most likely to convert to an in-house data storage infrastructure, and 100 colocation companies with the highest growth potential.Strategic Planning: designed a strategic plan to target the 200 companies through marketing, advertising and promotional campaigns with a $200k per quarter budget.Consulting Presentation: presented research and strategies to upper level management at HGST. Show less