Craig Cusack Email & Phone Number

Warwick, England, United Kingdom

Warwick

Leading the transformation and strategy of Warwickshire County Council’s Resources Group and the Council's Traded services. A member of the Group Leadership Team advising on commercial approaches, structures and transformation in strategic and operational delivery.Transformed Warwickshire's traded support services to schools and Academies. Provided direction on policy, strategy and service development, implementing innovative commercial practices across Council services, designing new delivery models and launching additional income generating activities.Currently accountable for annual trading turnover in excess of £32M. Working with Senior Managers and elected members to improve commercial outcomes and deliver an organisational cultural development programme. Supporting external public sector partners to design and implement commercial strategies.Achievements - Turned around a declining trading customer base, stabilising revenue and increasing active customer numbers by 8% within first 12 months, growing Academy market share in educational services by 12%. Reduced customer complaints by 25% and improved resolution time by 10%;- Designed and implemented alternative delivery vehicles for Catering, Legal and HR corporate services, supporting and developing new Board structures and Directors to manage commercial operations;- Worked with the Head of Finance to redesign Group and Council financial reporting and architecture. Introduced and embedded an innovative transformation framework across a programme of 21 projects to deliver successful end-to-end transformation outcomes. Redesigned the Group performance framework to align with corporate objectives and business planning.

Warwickshire

Leatherhead, Surrey

A member of the Executive Team of Babcock 4S, leading a diverse portfolio of public sector support services and Sales & Marketing for the Company. Launched an innovative new business strategy for 4S in response to the changing landscape of the education market, releasing new products to engage with Academies and Free Schools. Developed and maintained commercial relationships with senior stakeholders, from CEO to elected members.Directly responsible for annual turnover in excess of £11M as well as sales leadership for an additional £27m of revenue. Led strategic marketing across all of Babcock 4S' businesses in Surrey and Devon. Led developments in company branding, website, PR, external and internal communications. Successfully integrated diverse businesses into one unit, improving efficiencies through process re-engineering and product re-alignment. Achievements - Achieved 100% of forecast turnover target across all revenue streams- Grew Academies turnover by 160% in year one- Designed a new business model for consultancy, successfully pursuing Babcock 4S’ largest value non-bid customer- Won 66% of bid frameworks entered- Directed Building Schools for the Future contract re-negotiations at school and Local Authority level- Turned around a declining training business, re-focusing the marketing strategy and delivering forecast number by year end- Turned around a failing careers publishing business within 6 months, turning a predicted loss at Q1 into a profit by year end- Exceeded target in educational Conferencing business unit through targeting key new markets

Abingdon

I was RM Education’s bid operations manager, establishing an industry-leading bid team. I was the key bidding liaison with RM Group business units, supporting bids up to a value of £60m. I owned and reported on the bid pipeline to the board. I introduced bidding methodology that resulted in a win rate of 45% and a record annual won value 2 years running. I established the operation as a company-wide shared service, placing bid teams on projects according to prioritisation criteria. I provided commercial support and direction to multiple live bids and directed bid budgets from pre to post sales, controlling costs and ensuring compliance within pre-agreed limits. I coached sales and commercial colleagues on bid practice across the Group and developed virtual bidding methodology for low complexity, quick turnaround bids. I was lead member of the RM bid review board; ensuring bid output complied with agreed assurance standards.I introduced a Bid Transition Team, focused on translating successful bids into profitable contracts and delivery projects. I introduced a contract management team and directed it to increase incremental revenue for multi year contacts. I also managed all order intake generating teams for the Sales Operations business unit, generating record annual results.Achievements - Raised bidding order intake 3 years in a row, delivering RM’s highest bidding order intake in FY11, 121% of target- Implemented efficiencies in the bid process by which resulted in a 25% reduction in gross bid costs- Standardized planning and content, introducing a content store allowing capture and reuse of RM Intellectual Property- Led on major contract negotiations- Introduced virtual bid management methodology which raised win rate by 10% in low complexity bids - Managed the Contract renewal sales team, producing record Order Intake in FY11 at a 104% result- Led the Channel Sales function, signing RM’s first reseller to cover Scotland

10.07AchievementsWon £9m of Learning Platform contracts in one year, positioning RM as largest supplier by value in the marketWon the UK's largest Computers for Pupils bid - £8m Birmingham CfPLed RM's first renewed Academy bid - Landau Forte College

Accountable for Northern territory Strategic Accounts, building support partnerships, Large LA deals in hardware and software and advocacy for RM products.Translated RM Schools Sales tactics on patch to strategic plans at LA level.BSF Warming + Informing in early-phase BSF Authorities.

AchievementsBuilt an ICT innovation network with 12 Secondary schools, delivering ICT training and support Ran the OpenZone City Learning Centre with +90% utilization through development + delivery of targeted ICT programmes for schoolsBuilt an annual £100k+ business hosting, running + delivering IT training courses for local businesses and community groups.

Supported Local Authorities in large scale software deployments.Supported School SMTs to develop educational development programmes.Supported Field Sales Teams in product demonstrations.

Led School teams in both schools to successful KS1 + 2 results.Co-ordinated ICT, Maths + Literacy.