Craig has truly been fortunate to have worked for some amazing companies; no more so than with AIM Industrial Inc. Every day is like the Discovery Channel - learning and helping companies develop and manufacture products and processes that define what and where the world is headed.A cognitive authority and life coach, Craig is also on a mission to help individuals and companies rock their worlds by focusing at a higher level and achieve their best potential and "Return On Personal Investment." By using non-complex analogies and human experiences, Craig created and is owner of the Metacognitive Science, Human Mechatronics™. The WYLIWYG Principle™ and also WYLIWYG (pronounced: Will-eee-wig): Where You Look Is Where You Go™ - a Principle designed to help the audience find the personal power of true and powerful focus. Craig is a volunteer with numerous associations: Suicide Prevention and Heart & Stroke. He is a former elite athlete, performing musician, Toastmaster and public speaker connected to the PSA (Public Speaker Association) out of Texas, U.S.A. Craig is an accomplished writer and author with the 2020 book, "Human Mechatronics™ and The Double Edged Power of Influence." Also to his credits is a published Trilogy, each book standing on its' own: #1: the one-of-a-kind musically driven, psychological adventure and 1st part of the Trilogy, "So, You Just Want To Be A Rock Star" (Amazon.ca & .com); #2, the 2nd part of the Trilogy and his first anthology, Sharing Volume 4: "The Encore: Roll With The Changes", and #3, the 3rd and final story of his Trilogy, "What Are You Looking At?" in the Best Selling anthology, Dreaming Big Being Bold Volume 3.“Let’s make life the adventure and joy it was meant to be!" What do you want to do with your life?You can order the books and find out more about Craig at www.HumanMechatronics.com