“I Measure Kinzer’s Success By Our Clients’ Success”That’s been the guiding principle of Craig's entire career, and the core philosophy upon which he founded Kinzer Partners more than a quarter of a century ago. A maverick in his early days, Craig Kinzer began a journey that resulted in a storied CRE career with professional teams thoughtfully built for each client to create solutions and discover opportunities. Kinzer has provided commercial real estate services to businesses and governmental/non-profit organizations on projects totaling over 25 million SF and $15 billion.Instead of focusing just on the transactions, Kinzer works to create relationships with each executive and works hard to gain their trust, allowing clients to genuinely share their industry strategy, company strengths, weaknesses, and/or fears. This philosophy of understanding the client beyond just its real estate needs and earning their trust has allowed him to advise on many issues that only tangentially touch real estate or facilities. This has led to Craig helping clients solve problems through their real estate strategy, or just as a “pro bono“ business advisor outside the real estate assignment. So, how did it all start? In the early 80’s, Craig was a CPA/tax attorney that realized he didn’t enjoy doing tax returns for a Big 8 accounting firm. His solution was to jump into real estate using his business acumen and maverick style creativity, powered by an innate ability to create and exploit the tools of Excel mastered over the years working at Touche Ross (now Deloitte). Craig was an early pioneer using personal computers and digital tools to customize and build proformas, sensitivity analyses, and the financial positions of the “opposing side,” giving his clients an edge in negotiations. Accordingly, with these skills and the team philosophy of Kinzer’s being honed and strengthened over the years, he continues to build a track record of formulating and executing creative real estate strategies, and/or seemingly impossible deals. Craig’s strategic and tactical advice, using his customized financial and communication tools, always manages complexity yet communicates simply. The creative part of Kinzer’s deals may also involve “outside of the box” transactions. But this more complex approach is only employed if needed to deliver the most advantageous win-win deal, as Craig always starts with the premise “simple is best.” There is so much more! To read Craig's entire story, visit https://www.kinzer.com/