Craig Elder Email & Phone Number

Eliabethtown,Ky

Dayton, Ohio Area

Principal, Master Manufacturers’ Representative• Developed this company through knowledge of market, customers, understanding and developing their technical needs and providing the appropriate product. • Followed up and consulted with customer engineering on proper assembly line design and use of products and equipment with maintenance personnel for repair, replacement and service.• Motivated, coordinated, and lead teams to listen to customers' needs, match needs to product benefits, and developed solutions that offer the best price/performance.• Used initiative and creativity to develop cost effective solutions.• Partnered with adhesive distributor to achieve the highest market share in the nation.• Planned and implemented targeted sales activities to build and maintain business, emphasizing value-added services in a market dominated by competition.• Generated sales volume for adhesives, sealants, coatings and dispensing equipment.• Markets: structural adhesives included Transportation, Automotive, Aerospace, Solar, electronics.• Utilized technical expertise with products from Lord, Dow Corning, Loctite, ITW Devcon, APC, Fuller and more to fit the customers requirement.• Maintained 35% gross profit margins.

Sales Engineer with 25 year’s experience in technical sales, working for both a manufacturer and a distributor. Grew territories from ground zero through cold calling to secure new business and account management. Experience using consultative selling techniques throughout a multiple-level sales process. Sales activities include surveying, estimating, preparation of bid proposals/quotations, technical assistance, preparing and conducting presentations and training seminars, and contract negotiations. Selected Achievements• Partnered with adhesive distributor to achieve the highest market share in the nation.• Planned and implemented targeted sales activities to build and maintain business, emphasizing value-added services in a market dominated by competition.• Developed reputation for prompt, efficient service with level of accuracy.

Greater Minneapolis-St. Paul Area

• Sold and engineered industrial metal coatings to the automotive, appliance, lawn and garden, heavy equipment and truck trailer industry. Products included ECoats, powders, sprays, 1 and 2 part epoxies and urethanes.

Bridgewater, Nj

• Responsible for anaerobic, cyanoacrylates adhesive sales to O.E.M. and M.R.O. accounts. • Educated and motivated distribution sales people to increase sales though distribution.

Bethel, Ct

Sales and Marketing Representative