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Experienced growth digital marketer, sales director and manufacturing coordinator with a background in marketing, sales, customer service, production and fulfillment and 7 years experience growing conversion rates for small businesses and corporations. Seeking to leverage leadership excellence to raise KPIs for growing businesses. Experienced marketing director/coordinator with many years of integrated marketing experience. Well-versed and passionate about utilizing emerging media to create powerful brand campaigns that increases a company's profit and grows the reach of their vision.Skills/Experience: social media marketing, seo/sem, web design and integrations, photography/videography, CRM software, shipping and fulfillment, customer service, brand and product marketing, business development, sales, program acquisitions, advertising sales, event marketing, partnership negotiations, relationship building, managing budgets, content writing and creation.My goal and objective is to obtain and retain a successful business marketing career that will further benefit my future and directly impact people’s lives.At the for front of my mind is the idea and understanding of how business and marketing are always evolving. Adapting to the ever changing aspects is my top priority and expanding my knowledge and experience in those fields is a key factor.
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Digital Marketing ManagerFrogger, LlcPolson, Mt, Us -
Digital Marketing ManagerFrogger, Llc Sep 2019 - PresentBend, Oregon, Us•Write and edit content material for the company blog, newsletters, press releases, email blasts, brochures and other direct marketing material•Generate and nurture inbound marketing campaigns(Paid Social) in the Facebook Business Manager•Create Facebook and Instagram ads for new customer acquisitions and remarketing current customers. Setup touchpoint ads for the multi tier sales funnel for highest ROAS.•Monitor Paid ads daily/weekly/monthly and generate reports on overall performance and budget.•Social media manager and content creator over all media channels, utilizing paid ads to leverage brand awareness, lead gen and conversions and organic to sustain brand loyalty and customer engagement•SEM/SEO manager over all digital marketing campaigns driving conversion rates and raising KPI’s•Edit shoots for photography used for media/marketing•Update and maintain CRM/Email Marketing software•Create Mailchimp email marketing campaigns for new customer acquisitions and remarketing current customers. Setup touchpoint emails (organic and automation) for the multi tier sales funnel.•Monitor Email campaigns daily/weekly/monthly and generate reports on overall performance.•Be a liaison between sales, design, production, tech, development and customer support teams.•Create and implement global company standards for marketing protocol -
Customer Success ManagerBend Soap Company Nov 2018 - PresentBend, Oregon, Us- Update and maintain shipping and fulfillment software on a daily, weekly and monthly basis to ensure the error rate is >1%- Plan, produce and implement new company standards and expectations for the team to ensure we are hitting the most efficient KPI’s - Facilitate our leadership EOS team meetings on a weekly basis to build a strong company culture, work through pain points/bottle necks and create quarterly goals- Process all website orders on a daily basis via shipping and fulfillment software to fulfill them the same business day- Process all Amazon Seller and Vendor orders and ship and fulfill the same business day- Process all Co-Packing orders and ship and fulfill the same business day- Process al Wholesale account orders and ship and fulfill the same business day- Create and implement shipping and fulfillment A-Z checklists to identify and operate at the most efficient capacity- Design and construct the shipping and fulfillment order processing arena, setup and tables to operate at the highest efficiency- Attended a 2 day offsite workshop to identify the Why, How and What of the company, including the Core Values and reverse 10, 3 and 1 year plan strategy- Maintain a 60 day inventory of all finished goods, product materials and shipping supplies on a monthly basis- Responsible for planning, coordinating and scheduling all team activities, including creating and implementing the onboarding procedure for new hires- Be a liaison between sales, design, production, shipping, tech, development and customer support teams, including wholesale and co-packing companies - Create and implement global company standards for shipping and fulfillment protocol and procedures- Client/Customer liaison for new company partnership accounts- Maintain excellent relationships with clients/customers during the life cycle from point of sale through full customer fulfillment -
Sales And Marketing DirectorStraw Propeller Nov 2017 - Nov 2018Redmond, Oregon, Us- Write and edit content material for the company blog, newsletters, press releases, email blasts, brochures and other direct marketing material- Generate and nurture inbound marketing campaigns - Social media manager and content creator over all media channels, utilizing Paid ads to drive brand awareness, lead gen and conversions and Organic to sustain brand loyalty and customer engagement - SEM/SEO manager over all digital marketing campaigns driving conversion rates and raising KPI’s- Create, edit and schedule shoots for all photography used for media/marketing- Create and design all basic graphic design content - Update and maintain CRM/Email Marketing software- Plan, produce and implement event marketing- Responsible for planning, coordinating and scheduling all team activities.- Be a liaison between sales, design, production, tech, development and customer support teams. - Create and implement global company standards for marketing protocol- Client liaison for new company partnership accounts-maintain excellent relationships with clients during the life cycle from point of sale through full customer satisfaction -
Senior Marketing CoordinatorPali Mountain Nov 2016 - Nov 2017Running Springs, Ca, Us- Write and edit content material for the company blog, newsletters, press releases, email blasts, brochures and other direct marketing material- Generate and nurture inbound marketing campaigns - Social media manager and content creator over all media channels, utilizing Paid ads to drive brand awareness, lead gen and conversions and Organic to sustain brand loyalty and customer engagement - SEM/SEO manager over all digital marketing campaigns driving conversion rates and raising KPI’s- Update and maintain CRM/Email Marketing software(Marketo)- Plan, produce and implement event marketing- Responsible for planning, coordinating and scheduling all team activities.- Be a liaison between sales, design, production, tech, development and customer support teams. - Create and implement global company standards for marketing protocol- Client liaison for new company partnership accounts-maintain excellent relationships with clients during the life cycle from point of sale through full customer satisfaction -
Digital Marketing CoordinatorMopro Feb 2015 - Nov 2016Newport Beach, California, Us- maintain/retain customer relations with all client database of the account and project- client outreach for customer service on business’s website- implement web design revisions for client to optimize responsiveness of site via inbound and outbound calls- time management over entire client database to set and schedule meetings- hit daily/monthly quota of talk time to clients, respond to all outbound/inbound emails and launching websites- respond to any client’s and incoming queue calls complex questions and give an effective and immediate response• Managed 100+ partner accounts in over 40 industries to develop multi-faceted marketing strategies, web mobile presence, and digital business solutions.• Consult with accounts to establish brand image, improve SEO, implement strategies toincrease brand recognition.• Built over 500+ websites on company based platform.• Responsible for planning, coordinating and scheduling all team activities.• Be a liaison between sales, design, production, tech, development and customer support teams. • Maintain excellent relationships with clients during the life cycle from point of sale to website going live.• Create and implement global company standards for client care protocol• Client liaison for investor and company partnership accounts -
Marketing DirectorAleph Group, Inc. Jun 2014 - Dec 2014Riverside, Ca, Us• write and edit content copy write for the company blog, newsletters, press releases, email campaigns, brochures, website and other direct marketing material• generate and nurture inbound marketing campaigns• social media manager and content creator over all media channels, utilizing Paid ads to drive brand awareness, lead gen and conversions and Organic to sustain brand loyalty and customer engagement • update and maintain CRM software• implement SEO/SEM campaigns•project manager over all event planning and implementation • be a liaison between sales, design, production, tech, development and customer support teams•responsible for planning, coordinating and scheduling all team activities -
Geological TechnicianStantec Sep 2008 - Jun 2014Edmonton, Alberta, Ca• Environmental sampling of soil, water and air• Geological mapping of the environmental area• Director over subcontractors -
Content Writer/Marketing Planning And StrategyWhitefrog Design May 2013 - Feb 2014Redlands, Ca, Us• Content creator for the company planning and strategy client guide book• Create marketing plans and strategies for the company and clients based on short and long term objectives• Project manager over all internal marketing plan and strategy• Create and implement global company standards for client care protocol• Client liaison for investor and company partnership accounts
Craig Emerson Skills
Craig Emerson Education Details
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California State University-San BernardinoMarketing -
Yucaipa High SchoolGeneral Education
Frequently Asked Questions about Craig Emerson
What company does Craig Emerson work for?
Craig Emerson works for Frogger, Llc
What is Craig Emerson's role at the current company?
Craig Emerson's current role is Digital Marketing Manager.
What is Craig Emerson's email address?
Craig Emerson's email address is cr****@****ail.com
What is Craig Emerson's direct phone number?
Craig Emerson's direct phone number is +190949*****
What schools did Craig Emerson attend?
Craig Emerson attended California State University-San Bernardino, Yucaipa High School.
What are some of Craig Emerson's interests?
Craig Emerson has interest in Children, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Animal Welfare, Health.
What skills is Craig Emerson known for?
Craig Emerson has skills like Marketing, Customer Service, Management, Microsoft Office, Marketing Strategy, Social Media, Sales, Strategic Planning, Leadership, Microsoft Excel, Social Media Marketing, Advertising.
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