Chief Executive Officer
CurrentHolibob is an aggregator of activity and experience holiday suppliers which can be accessed via API or white-label by online travel agents (OTA’s). We integrate suppliers through our own booking software or a third party provider, aiming to bring the vast majority of the industry into an online booking format. Thorough staff expertise and innovative scouring tools we engage providers with quality offerings and bring them into consumer channels through our partner OTAs. The activity and experience holiday market is the last non-digital space in travel, but that is changing rapidly. Through this booking system, we’ll bring the longtail holiday suppliers closer to the intended consumer. Our technology platform allows OTA’s to draw on choice holidays best suited to their customers. We will integrate innovative AI and analytical tools into the architecture creating an optimised suite of trips for our partners’ clientele based on their analytics. All suppliers are quality controlled and health and safety assessed giving us a market leading supply line of authentic providers. Crucially, this additional offering of supplier management and H&S assessment gives conglomerates confidence in our trips when offering to the mass market. This inefficient, yet vast and growing market is ready for a technology solution to unlock it’s significant potential. Last year, 80% of activity and experience supplier bookings were conducted offline and only 13% through OTA’s. We see Holibob positioned between an untapped supplier base in a burgeoning £170bn market, and the modern consumer looking for an engaging and authentic travel experience.