Craig Feeck Email & Phone Number

Carlsbad, Ca, Us

Atlanta, Ga, Us

Advisor to CTO and CMO on increasing operational efficiency and product stability

Corporate investor and advisor to the CEO on financial and operations matters

Anchorage, Alaska, Us

Working with President and CFO on strategic initiatives

Los Angeles, Ca, Us

Advisor to President and C-Suite on business optimization and analytics matters, with particular focus on customer retention.

Sunnyvale, California, Us

Proofpoint, Inc., Director, Operations Strategy, Feb 2014-Oct 2020I managed the delivery of worldwide product line of threat protection and e-mail archiving products across corporate global divisions. I also led efficiency projects and initiatives across all major product lines, eliminating millions of dollars a year in waste to-date.✓ Planned and implemented delivery of operating assets, including $30M+ capital budget across ten worldwide datacenters. ✓ Founded Public Cloud Center of Excellence by creating a team to coordinate and managed public cloud operations across three public clouds, 50 accounts, and 20 operating teams in over ten offices globally, implemented optimization plan that reduced public cloud spend by over 25% vs plan during first year.✓ Instituted efficiency program that eliminated approximately $8M per year in waste by analyzing infrastructure for one of Proofpoint’s chief products and evaluating architecture for large-to-small customers, requiring a total change in pricing practice.

Proofpoint, Inc., I Increased operational efficiencies across entire operations division. ✓ Developed new management and forecasting methods for corporate capital and space planning for global operations.✓ Instituted over ten efficiency initiatives, eliminating approximately 30% of operating overhead in archiving business. DirecTV I developed an integrated strategic direction for company’s internet products and connected devices, establishing protocols for existing products and 5-year business plans for emerging technologies. ✓ Championed case for an IP connected on-demand product and revamped firm’s connected Set Top Box from many apps to a few core brand-name additional features, implementing a new IP streaming service and re-creating DIRECTV connected home experience.Rhapsody, Int’l I advised senior staff on core business initiatives, including customer retention strategy, customer research, and online marketing.✓ Created and implemented a customer retention program, resulting in a 30% reduction in billing churn in Rhapsody-To-Go product and a series of new pricing plans. ✓ Designed customer segmentation strategies to improve new customer acquisition methods using custom surveys and consumer listening behaviors through Teradata data warehouse and KXEN predictive tools.✓ Partnered with boutique analytics consulting firm to build retention management functions from ground up and identify product and process changes, dramatically reducing customer churn.

Atlanta, Georgia, Us

I managed a $100M budget, P&L, and operational efficiency for deployment of a telephone data network. I also directed a cross-functional team of analysts and operations professionals in identifying and capitalizing on opportunities to increase customer retention and product loyalty.✓ Planned and implemented a $40M expansion of EarthLink/Covad DSL2+ network in 500+ central offices in nine major markets, creating nation’s largest DSL2+ network and providing first DSP2+/VoIP consumer bundle to 12 million households.✓ Led ‘Voice Profits’ tiger team in revamping operating and provisioning protocols in EarthLink/Covad partnership, reducing product installation costs by 30%.✓ Partnered with Covad in project-managing first nationwide DSL-2 network into 11 major metropolitan markets over a six-month period; re-engineered customer on-boarding process, reducing time to install by 50%.✓ Designed firm’s first customer retention program, which reduced dialup churn by 20% through predictive models and implementation of a campaign management system and saves program for customer support division.✓ Developed SAS-based predictive models that isolated key churn drivers, including customer demographics, product adoption profiles, payment history, customer service experience, and Internet usage patterns.

Basking Ridge, Nj, Us

Data analyst and staff programmer