Craig Fishman Email and Phone Number

Lead the New England Sales team and work cross functionally with sales specialists in New England District to drive revenue growth across Illumina’s product portfolio. Motivate, remove obstacles, hold accountable, and strategize with team to grow our genomics business in New England.

Lead the New England team of Territory Account Managers and work cross functionally with sales specialists in New England District to drive revenue growth across Illumina’s product portfolio. Motivate, remove obstacles, hold accountable, and strategize with team to grow our genomics business in New England.

Lead the team of NorthEast Benchtop Sales Managers to drive revenue across the Benchtop portfolio. Worked cross functionally with other sales leaders in the NorthEast and across the Americas. Motivate, remove obstacles, hold accountable, and strategize with team to grow our genomics business in the NorthEast.

Served as trusted advisor to the President as she developed and implemented Thea’s Star of Hope’s mission of "improving life for children with brain tumors." Scientific advisor to the President and Board Members for all funding requests and distribution of Thea’s Star of Hope funds to support clinical trials and other scientific ventures. Approve annual budgets and material business decisions meeting all legal and fiduciary responsibilities. Assist the President and Board Members in identifying and recruiting other Board Members. Partner with the President and Board Members to ensure board resolutions are carried out. In partnership with the President, successfully organized a high-level strategic planning meeting focusing on identifying and aligning all fund raising efforts and fund distribution.

Reporting directly to the Digital Science General Manager, lead the Genomics sales initiative for North America to increase YOY sales by 12% with over $100 Million in annual revenue. Delivered on this growth by calling on key decision makers, CEO, CIO, COO, Director of Operations, and deploying a SaaS based data management sales strategy for genomic's customers that drove subscription sales throughout North America.

Reporting directly to the CEO, responsible for leading the Business Operations department covering business development, marketing, advertising, new product launches, and data analytics resulting in a 10% increase YOY in new business sales on a base of $24 million annually. As a key executive in the company lead the organization's strategic planning efforts for both short and long-term goals including go-to-market strategy, new product development, pricing strategy, and business development. Lead all contract negotiations with commercial partners including all MSA, OEM, and Sales contracts.Key accomplishments: 1) Expand Coriell's revenue stream from grant based funding to partnerships with Fortune 500 Biopharmaceutical and Biotech companies. 2) Work cross-functionally across all departments in the organization to design and implement business solutions that enhanced sales effectiveness and manufacturing productivity to increase lead generation by 45% and reduce product lead-time by 25%.

Lead and mentor a team of 7 highly skilled application scientists, with team members earning FAS of the year 2 consecutive years, in the NorthEast region responsible for the success of Illumina's customers. Implemented support strategy to specifically align with market focused product lines resulting in a significant increase in applied labor revenues for the district. Drove Illumina’s North American Service and Support Organization’s strategy initiative to increase run rate and support for Illumina’s High-throughput sequencing platform. Successfully managed and led data analytics efforts for the North America, South America, and Latin America service and support organization which help drive compliance across multiple KPIs across AMR. Leading contributor to North American Service and Support management team’s 3-year strategy initiative which identified processes to increase the organization’s efficiencies over a 3 year period. Formulated a highly successful employee engagement plan resulting in being within the top 20% of successful managers at Illumina as measured through the Power of I survey

Coordinating new installations, including facility inspections, instrument validation, and customer trainingTroubleshooting issues related to user's technical skills, biochemistry/assay design, software and instrumentsDeveloping and maintaining positive relationships with customers in the New Jersey, Pennsylvania, Delaware territory. Helping to maintain and increase product usage, and supporting sales efforts through technical presentations and demonstrationsActing as a key contributor of customer feedback to marketing and product development teamsDeveloping and improving key company processes that support our mission of building a world-class customer support organization

Evaluate new technologies identified by business development and/or corporate research from both a scientific and IP perspective to ensure compatibility with new product concepts in technology portfolio