Craig Fleener Email & Phone Number

United States

Janesville/Beloit, Wisconsin Area

Inside Sales Account Manager (01/2020 – 10/2024) • Pioneered inside account management, engaging over 200 previously underserved accounts, and drove sales volume growth by 2-3x per account; contributed to a program that expanded from 3 to 9 salespeople and generated over $28 million annually.• Managed a $5 million book of business, driving growth of over 25% in more than half of accounts.• Built and strengthened key account relationships, uncovering new revenue streams and securing long-term partnerships that drove consistent sales growth.• Maintained comprehensive CRM records to enhance team insights, optimize strategic planning, and improve sales execution.• Developed a robust pipeline through proactive lead generation, networking, and targeted outreach, resulting in a steady flow of high-value opportunities and increased market presence.• Collaborated closely with cross-functional teams and vendors to deliver personalized support, exceed customer expectations, and enhance the overall customer experience.• Presented tailored product solutions and engaged customers with new offerings, driving repeat business, brand loyalty, and higher sales conversions.• Strategically managed a book of business, consistently exceeding profitability targets and identifying additional revenue opportunities through customer visits and trust-building.• Identified specific customer needs and provided customized solutions, enhancing engagement, satisfaction, and long-term value.

Janesville/Beloit, Wisconsin Area

Expanded account package from $1.2 million to over $3 million, achieving consistent sales growth with no negative years.• Regularly engaged with customers to review outstanding orders and quotes, ensuring strong follow-up and relationship-building.• Conducted in-depth discussions on new products and solutions, often collaborating with vendors to present fresh ideas directly to clients.• Documented interactions and follow-up actions thoroughly in CRM, maintaining meticulous records to streamline next-day customer focus.• Proactively identified and pursued new sales opportunities, enhancing revenue streams.• Built relationships with electrical contractors, owners, and project managers to strengthen industry connections and drive business.• Collaborated closely with customer service reps and internal teams to ensure seamless order processing and service excellence.

• Leveraged a disciplined sales process and customer relationship management (CRM) tools to document the sales pipeline.• Managed the entire sales cycle, expertly qualifying leads, arranging and providing demonstrations, quoting, and closing deals, contributing to revenue growth.• Ensured customer satisfaction through ongoing communication and relationship management, promptly resolving any post-sale issues to maintain loyalty.• Collaborated with cross-functional teams, including Customer Service Representatives and Product Management, to align and implement commercial strategies that drove business success.• Developed and maintained relationships with key vendors, fostering partnerships that supported product offerings and enhanced customer service.• Participated in trade shows and hosted customer events, working closely with marketing to plan and execute successful initiatives that elevated brand visibility and engagement.

Rochelle, Illinois

Transformed the 48th least profitable truck stop out of 49 into the 2nd most profitable location by enhancing cleanliness and increasing managerial presence.

Effingham, Illinois, United States / Pontoon Beach, Illinois, United States

Served as the new manager during a corporate takeover of an existing truck stop and opened two brand-new truck stops, overseeing vendor setup, EDI ordering, and employee training.