Shaped and implemented business vision, go-to-market strategies, and organizational planning for Staples’ $800M customer-facing services portfolio consisting of Print & Marketing, Shipping, Technology, and Travel.• Served as a key thought leader and instrumental voice on the senior leadership team known for recommending innovative strategies that aligned with company’s core business and consumer goals.• Continually surpassed profit and margin goals, delivering strong double-digit sales growth YOY across entire portfolio and 15%+ YOY store traffic improvement through new shipping and returns partnerships.• Strategically overhauled organizational structures, integrated teams, and reallocated resources without reducing labor, creating more consistent and cost-effective practices across the large, matrixed organization.• Managed and mentored 9 senior direct reports while simultaneously leading and unifying 400+ team members spanning Merchandising, Commercial Production & Operations, Technical Product Development, Store & Online Experience, Site Development, Inside Sales, and Analytics.• Applied transparent, relationship-driven leadership practices that bolstered morale, unity, and collaboration.• Led Print Services site revamp, which improved performance, customer experience, and doubled revenue.• Cultivated and expanded high-profile vendor relationships with Amazon, Xerox, HP, UPS, Asurion, CLEAR, and more.• Identified and implemented AI tool to replace legacy escalation process, significantly reducing internal inquiries and manual labor for 30K associates while cutting costs and improving customer experiences.

Initiated and led the transformation strategy to strengthen the value and authority position of Staples’ Print & Marketing Services focused on the dominant small-business customer segment. • Reimagined the go-to-market proposition around the core document copying and large-format signage categories with a simplified category focus, new partnerships, capabilities investments, and promotions that consistently produced double-digit revenue growth despite COVID declines.• Ideated post-COVID re-emergence plan, including a national marketing campaign, that dramatically accelerated sales and share growth.• Refined customer engagement model, improving store selling behaviors, performance metrics, and NPS scores.• Led utilization, productivity, and profit improvement across 10 closed-door commercial production facilities through product rationalization, operational investments, and a multi-year workflow-automation initiative.

Led the product and vendor strategy for the $700M Technology product portfolio across PC’s, Audio, Charging & Mobility, Networking, Digital Storage, Computing Accessories, Software, and Warranties.• Revitalized the technology business, resulting in over $10M margin expansions through renegotiated vendor agreements, overseas product sourcing, and category-level rationalization.• Leveraged global product development experience to expand quality of private label technology products and developed new brand shop merchandising model focused on in-store POG experiences.• Expanded key vendor partnerships including HP, Lenovo, Intel, Microsoft, Epson, Logitech, Netgear, Belkin, and Seagate to improve assortment transitions, inventory turn and category relevancy.

Steered brand and merchandising strategy for $100M product division across all business channels including Retail, E-Commerce, Catalog and Wholesale, with direct oversight of 50 airport locations. • Served in newly created role, responsible for leading retail merchandising, assortment execution, real estate portfolio, new store format development, retail marketing, store planning, design and construction• Identified and scaled segmentation strategy for the Airport business, which including managing full-scale product development process with Asia-based teams to deliver unique, category-specific products as well as refined allocation strategies, marketing, promotions, and assortments, increasing YOY store comps • Fostered exceptional relationships with trusted overseas vendors to source and deliver top-quality products• Managed cross-functional teams across Merchant, Product, Engineering, Marketing, Planning and Retail, empowering each to achieve goals, deliver on-time products, and maximize sales and gross margins

• Directed largest merchandise category, with responsibility for developing and sourcing Brookstone-branded merchandise overseas and domestically across all business channels• Delivered $10M in incremental margin growth in one year after revamping domestic product strategy • Launched two largest products with US and overseas team that delivered $18M in sales • Secured Texas Instruments relationship to produce exclusive product with the highest gross margins in 2012

• Optimized brand growth through retail partner network with prominent retailers like Staples, Bed, Bath & Beyond, and Home Shopping Network, delivering rapid margin increases and 50% YOY revenue growth