Loya​lty Collective focusses on understanding customers - our customers and their customers to help businesses achieve the gains possible out of loyalty. Loyalty Collective provides loyalty consulting and loyalty programme management and operation services for its customers - designing and running programmes that are focussed on delivering the right business outcomes.To achieve this, a review of data, Big or Small, is undertaken to ensure the right metrics are in place and that businesses have a clear line of sight as to how their business works.Recent activity undertaken include:• Co-led the contract negotiations for an international airline for a new loyalty platform• Designed the tier structure and points earning model for a loyalty programme for a leading international airline• Designed and delivered the marketing communications plan for the closure of an existing programme and launch of a new programme for an international airline• Designed and delivered the air partners proposition for an international airline• Developed the Non Air Partner strategy for a leading international airline• Designed and delivered two B2B loyalty/incentive programmes for a leading insurer• Designed a new health and wellbeing loyalty programme for a leading insurer• Successfully undertook partner acquisition for a health and wellbeing loyalty programme • Designed a B2C lottery programme for a leading lottery providerOnline Mall Capabilities:Loyalty Collective also has established an online mall platform which has access to over 20,000 online retailers to provide commissions to drive a relevant customer proposition. This could quickly enable an online proposition for a bank or could also be used to help customers same money off their insurance, power, mobile bills or any other customer pain point. Merchant-funded Rewards delivered quickly and cost-effectively.

Helping Sush Labs grow existing and new clients using their market-leading mobile propositions as well as bringing to market their AI and machine-learning capabilities