Craig Herman Email and Phone Number
Craig Herman work email
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Craig Herman personal email
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Advertising Age Award as one of the Top 50 creative and innovative marketing executives (2008)Literary Marketplace Award for Marketing Excellence (2004)Specialties: Creating and executing exciting and innovative cross marketing initiatives for brand and licensed products- Manage diverse portfolio of clients across multiple CP categories including Location-Based Experiences, publishing, and stationery,- Maintain on-going relationship with brand partners (digital/social media, marketing, programming, legal, press, creative) to create comprehensive fully integrated opportunities that maximize group priorities- Implement cross-platform media partnerships supporting retail programs - Develop digital marketing solutions and social media programs- Create and implement corporate public relations strategies - Increased sales growth and market share of new and existing licensed product- Identify new digital platforms and e-publishing strategies for new and existing product
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Vp, Global Brand Experiences, & PublishingPeanuts Worldwide Llc Mar 2013 - Present
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Executive Director, Category ManagementPeanuts Worldwide Entertainment 2013 - PresentLBE:- Expand Location Based Entertainment & Consumer Experiences - Develop hospitality strategy; introducing themed cafes and restaurants to No. America - Implement experiential partnerships: theme parks & FECs- Expand live entertainment touring productionsPublishing: - Develop core publishing strategy- Drive content development across multiple formats- Maintain global partnerships while driving growth in new territories- Develop e-book strategy- Grow brand relationship with key retailers- Support global brand building initiatives with innovative product and promotion
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Marketing And Publicity ConsultantC.H. Marketing And Publicity Jan 2013 - Mar 2013Marketing and Publicity consultant with extensive publishing and agency experience specializing in branded, licensed, and personality driven product.
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Vp Marketing And PublicityRunning Press Book Publishers Dec 2005 - Jan 2013- Advertising Age Award for Marketing Excellence (2008)- Develop strategy, positioning and materials for traditional and digital marketing - Collaborate with design group to oversee development of sales collateral to ensure consistent messaging and branding- Understand competitive marketplace and develop best practices, strategy, and services to grow company’s position as a leader in illustrated content- Provide sales group with tools necessary to communicate brands and promotions to customer base- Partner with sales to develop innovate promotions and initiatives- Monitor industry trends to stay on the cutting edge of digital marketing- Develop and oversee brand partnerships - Manage staff and budget activity including freelance talent as needed to meet seasonal workload- Present unique opportunities for cost cutting measures and improved efficiencies- Create and execute annual trade show and brand strategy
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Vp, Account DirectorSpier Ny & The Lord Group Mar 2005 - Dec 2005- Develop and implement comprehensive print and digital solutions for entertainment- based client roster - Develop multi-platform marketing strategies, including promotional partnerships and digital programs- Create image and brand awareness campaigns- Develop new business opportunities- Write creative briefs and direct creative teams
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Vp, MarketingSimon And Schuster Apr 2000 - Dec 2005New York, New York, Us- Lead creative team to develop effective, high level creative marketing approach on brand and on budget- Provide creative strategy for campaign development- Set goals for team and direct, supervise and mentor growth- Ensure that traditional and digital initiatives are brand-centric, make a measurable impact and consistent with the overall marketing strategy- Relationship building with internal sales team and external customers partners and clients- Manage online and offline marketing operations -
Vp, MarketingHarpercollins Publishers Apr 1988 - Apr 2000New York, New York, Us- Literary Marketplace Award for Marketing Excellence (2004)- Create effective, targeted communications for broad range of audiences and product mix- Construct and lead integrated marketing and publicity strategy- Provide strong leadership - manage, motivate, and mentor marketing team to build a marketing organization with measurable results- Develop and oversee brand partnerships and corporate synergies- Budget responsibility for all marketing activities in the U.S and Canada -
PublicityTime Warner Inc. 1984 - 1987New York, Ny, Us
Craig Herman Skills
Craig Herman Education Details
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Montclair State UniversityCommunications -
Montclair State UniversityGeneral
Frequently Asked Questions about Craig Herman
What company does Craig Herman work for?
Craig Herman works for Peanuts Worldwide Llc
What is Craig Herman's role at the current company?
Craig Herman's current role is VP, Global Brand Experiences, & Publishing at Peanuts Worldwide LLC.
What is Craig Herman's email address?
Craig Herman's email address is ch****@****and.com
What schools did Craig Herman attend?
Craig Herman attended Montclair State University, Montclair State University.
What skills is Craig Herman known for?
Craig Herman has skills like Books, Editorial, Content Development, Publicity, Publishing, Marketing, Ebooks, Promotions, Copy Editing, Online Publishing, Copywriting, Marketing Management.
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