Craig Higgs Email and Phone Number

Golf Genius is the world's leading cloud based Tournament Management Software for running golf events. In 2020 over 21,000,000 golfers enjoyed playing in over 525,000 golf events in over 60 countries run by golf clubs, golf event organisers and golf societies using Golf Genius.Our software allows golf teams to organise more fun golf events in less time and with greater participation and, therefore, revenue.We are with them every step of the way supporting them to make their events as good as they can be growing participation and the game at the same time.We value them as customers and we value what they say about our software and our team.Golf Genius - Less Time. More Fun. More Revenue

I provide proven business development and marketing expertise to deliver tangible results in the journey of new products to market for client organisations. By building functional channels from production to retail as well as capable teams capable of overseeing this lifecycle, I have successfully delivered a number of major projects including:Interim Managing Director - Digital Print Company o Appointed to turnaround business performance and profitabilityo Reviewed and implemented an improved online marketing strategyo Prioritised reseller sales and refined business operationso Delivered increased online traffic and new reseller markets / offers to drive revenue generationo Improved customer UX / conversion and product reviewso Oversaw large scale IT and equipment upgradeso Implemented a new production reporting systemo Delivered annual savings of £350,000Collaborative Internet Project - UK Inkjet Marketo Reviewed the UK market to establish a structured sales strategy o Worked across key targeted sectors and high value accountso Contributed to the launch of an affiliate marketing propositiono Created more than 100 ‘shopkeeper’ sites that would sell products directly to customersManagement Consultancy Project - Online Printing Companyo Completed a six month review of the online digital print market o Effectively established the company’s online printing websiteo Provided product solutions, management strategy and a robust P&L forecast

60 60 Golf (www.6060golf.com) is an innovative new format for golf that I created after identifying a gap in market for technology led new products. It utilises the latest technology to improve players’ all round game within a fast paced, challenging, engaging and enjoyable game structure. • Responsible for sales, marketing, online business activity, IT, commercial performance, etc.• Manage the business team’s daily operations• Successfully achieve investment performance milestones• Oversee all accompanying financial aspects of the business - P&L, budgets, forecasting, etc.• Ensure that all business operations comply with legal and corporate governance • Currently leading the ongoing search for new investment to continue operational growthKey Achievementso Created the product concept, business plan and marketing description from initial inceptiono Managed the product development lifecycle from the R&D stages to full UK market launcho Built a current network of 25 partner outlets and 15,000 playerso Defined the technological development map for the producto Oversaw the cohesive creation and promotion of a website, app, social media presence, etc.o Secured over £1.25m in private investment to fund the project o Built strategic partnerships with technology, marketing and manufacturing partners and supplierso Worked with sponsors / advertisers to market and sell the product

Key Achievements o Played a significant role in driving the business out of administration and onto planned disposal o Increased back-end revenues by £5.4m (65%) to £14m before sale to the Vasanta Groupo Created new brands tailored to strategic markets - Royal Mail, Tesco, etc.o Introduced multi-platform marketing plans that attracted £1.75m of vendor support fundingo Delivered £30m+ sales and profits of more than £2.75m within the corporate channel

Key Achievementso Allocated a multi-million dollar programme budget to segment the US / Canada market o Determined key brand requirements and created distinct, customer orientated marketing strategies o Implemented a number of customer acquisition and revenue generation programmeso Increased new monthly accounts by 500% and active customer figures from 9,000 to 12,000o Improved the incremental monthly product revenue by $2mo Created the organisation’s first online ordering portal - a ‘Closed Loop’ e-marketing strategyo Achieved 8,000 hits per week and an increase of 60% in direct orders

Key Achievementso Founding Director of the UK’s first ‘virtual mail order supplies companyo Built a portfolio of 15,000 customers, in excess of 40,000 orders and sales of £5m in 18 monthso Created a unique Customer Relationship Database that tracked customer behaviour o Coordinated all aspects of the full marketing mixo Oversaw product merchandising and pricing and managed all third party suppliers

Key Achievementso Responsible for sales and profitability in the largest pan-European distributor of computer supplieso Conducted business segmentation and producing individual business marketing plans