As a Senior Client Success Manager at SMG I work with brands within the retail, restaurant and hospitality sector to improve the customer experience through actionable insights and best practices. Customer wants and needs change fast. At SMG we help you get smarter about your customers to drive changes that boost loyalty and improve business performance.During education, I discovered a passion for visual communication and soon found myself with a degree in Graphic design and a very particular interest in typography. Whilst this may seem like an odd tangent, there is a very strong link to the paragraph above. Being able to visualise data effectively allows the audience to quickly make correlations between their data and their business. Being able to understand the vast amounts of data you have is the key to better understanding the customer.I'm a creative individual with a passion for surfacing opportunities and facilitating improvements. I have developed and presented insights to audiences at head office, mid-management and client conferences.