Craig Hoffmann Email & Phone Number

Fountaindale, NSW, Australia

Responsible for supporting a global commercial team in new product sales and business growth opportunities, supporting new product development and product support teams, driving customer success and providing thought leadership.

Fountaindale, NSW, Australia

• Responsible for the Product Line Management function for the Collision Awareness System (CAS) product portfolio for the surface mining industry which is designed to assist in the prevention of high risk vehicle.
• CAS Generation 3 NPI development (2019 – 2022) and global product launch (2023): next generation CAS developed in partnership with Tier 1 mining Company strengthens Wabtec CAS competitive advantage with high.
• CAS Generation 2 NPI development (2013-2015): CAS-GPS, Self-Test, CAS-WEB, Personnel Protection System, backward compatibility with CAS Generation 1 cameras and RF units for seamless upgrade path. Expanded capability.
• Strong CAS global sales growth and strengthened market leadership & competitive advantage.

Cameron Park

• Responsible for the Engineering Management for the Ampcontrol Electronics Division at Cameron Park (Newcastle), NSW, Australia. Engineering Group comprises of Research & Development, Applications Engineering.
• Integrated Protection Relay (IPX)
• Earth Leakage Protection Relay (ELD)
• Variable Speed Drive wide-band Protection Relay (VSD Guard)

Fountaindale, NSW, Australia

• Responsible for the Product Management function for the Collision Avoidance System (CAS) technology with key responsibilities to ensure that product development and global product sales are in line with budget and.
• New CAS Product Developments include: CASLOG data logger, Global RF module for new markets in USA / Canada / Brazil
• New Sales opportunities with BMA, BHPB Hotazel South Africa, BHPB Energy Coal South Africa, Vale Mozambique, Rio Tinto Coal & Iron Ore

• Responsible for the sales and marketing functions for the Collision Avoidance System (CAS-CAM/RF®) with key responsibilities to develop new business in order to meet revenue targets, provide professional sales support.
• Provided full-time Project Management services to BMA over a 2 year period (June 2006 – June 2008) in order to secure a Corporate Implementation of the Collision Avoidance System (CAS-CAM/RF®)
• Managed successful implementation of the BMA CAS project Phase 1 (Cameras) and Phase 2 (RF Pilot Program) to ensure Corporate uptake of the technology
• Developed new markets in South Africa and Indonesia and the establishment of international dealerships
• Product, Sales and Service support for International Dealership in Chile resulting in securing sales across all five (5) Anglo American Copper mines and BHPB Spence mine
• Key contributor to AMT’s significant sales growth with the Collision Avoidance System technology

• Responsible for management of the Research & Development function within AMT. Key products developed included the Drill Guidance System (DGS) for underground and surface directional drilling applications and a.
• Commercialisation of the Drill Guidance System (DGS) including Certifications for the underground coal industry
• Commercialisation of the Collision Avoidance System (CAS-CAM/RF®) including Certifications
• Full turn-key contract manufacturing of the Collision Avoidance System (CAS-CAM/RF®)
• Key involvement in all CAS Sales and Marketing functions, Pilot Programs and Mine Site Installations including uptake by the mining majors BHPB, Anglo American and Vale
• Played a key role in the AMT ISO9001 certification process and establishment of the AMT Business Management System

Newcastle, New South Wales, Australia

Responsible for project managing the successful implementation of an Access Control System at the Port Waratah Coal Services Carrington and Kooragang Terminals comprising of security gatehouses, boom gates, unmanned vehicle gates, access controlled buildings, CCTV and the development of new security procedures and training programs. Project implemented to.

Responsible for the provision of a core Engineering Services function to support Research operations involving the prototyping and development of experimental equipment. This involved managing the operations of an Engineering Services Group comprising of Electronics / Instrumentation, Mechanical and Electrical engineering professional, technical and trades.

Responsible for the development of leading edge Electronic Instrumentation for the key BHP Business Groups (Steelmaking, Minerals and Petroleum) involving the preparation of project specifications and cost quotations / budgets, project planning / scheduling and control, engineering design, implementation, commissioning, documentation, training, supervision.

Worked with a team of 5-7 electronic engineers and 4-6 electronic technicians in developing specialised Instrumentation for BHP Research projects supporting the key BHP Business Groups (Steelmaking, Minerals and Petroleum). Responsible for project budgets of $100K’s and supervision of technical and trades personnel.Major project achievements included.

Worked with a team of 4 electronic engineers and 3 electronic technicians in developing specialised Instrumentation for BHP Research projects supporting the key BHP Business Groups (Steelmaking, Minerals and Petroleum). Responsible for project budgets of $100K’s and supervision of technical and trades personnel.Major project achievements included: Blast.

Worked in a team comprising of 1 electronic engineer, 2 geophysicists, 1 mechanical and 1 mining engineer in developing custom electronic hardware and software for specialised mine instrumentation for BHP Minerals operations.Major project achievement was the development of an underground Intrinsically Safe (I.S.) in-seam seismic recording system (ex ia.