I am a Digital research executive with over 15 years leading businesses across large social media platforms and broadcast media with a solid record of delivering commercial success. I think strategically to find solutions, bringing a pragmatic approach and clarity to the ever changing digital media landscape. The key strengths that have underpinned my achievements include understanding the complexities of large social media platforms, enabling sales teams to drive commercial outcomes through data, as well as influencing people outside of my control facilitating cross functional relationships that drive clients outcomes.I’m passionate about data-driven decision making: using data to illuminate the story to help clients drive sales outcomes. I’m a curious and insightful business team leader, approaching all challenges with enthusiasm and candour and always driving for the best outcome in every facet of what I do. I’ve established a reputation for mentoring diverse teams to help individuals grow; always encouraging people to follow their passion. I’m unique as I have broad Australian and global experience across all facets of the research and media industry. I thrive in complex organisations and navigate very well across different groups and geographic regions, and have an extensive network of executive level contacts globally and in Australia, across the full spectrum of the media world.