Craig Kaplan

Craig Kaplan Email and Phone Number

Sr. Director Partnership Sales @ USA TODAY Co., Inc.
New York, NY, US
Craig Kaplan's Location
New York, New York, United States, United States
About Craig Kaplan

Accomplished licensing & sales management executive with 20 years of progressive experience in sales, content licensing, branding, and operations. As a leader and individual contributor, help manage, coach and support high-performing sales teams, surpassing activity metrics and performance targets. Experience in both B2B and consumer channel sales leveraging cross-network relationships at the executive level, driving growth and market expansion via creative integrated sales across diversified industry verticals (Retail, Finance, Auto, Fashion, Luxury, CPG and Travel). Collaborating with Senior Leadership Teams developed and executed sales plans and brand positioning, identifying new target markets from interpreting data, establishing facts and drawing valid conclusions to increase revenue and market share. Highly skilled in managing experiential marketing programs and integrated media sales that drive growth and market expansion. Core CompetenciesExecutive level Sales Management | Media & Advertising Sales | Content Licensing | Events Sponsorship | Product Development | Brand Positioning | Business Development | Budgeting & Forecasting | Revenue Growth Strategies | Content Marketing | Territory Growth | High Impact Presentations | Team Leadership

Craig Kaplan's Current Company Details
USA TODAY Co., Inc.

Usa Today Co., Inc.

View
Sr. Director Partnership Sales
New York, NY, US
Craig Kaplan Work Experience Details
  • Usa Today Co., Inc.
    Sr. Director Partnership Sales
    Usa Today Co., Inc.
    New York, Ny, Us
  • A360Media
    Integrated Sales Director
    A360Media Sep 2022 - Present
    New York, New York, Us
  • Also Youth
    Secretary Board Of Directors
    Also Youth Apr 2020 - Present
    Founded in 1992, ALSO Youth is a Non-Profit Charity that provides peer support services, educational programs, advocacy, and referrals for LGBTQ+ youth ages 13 to 21, their families and friends, and the community, thereby enhancing self-esteem, promoting healthy dialogue, and increasing awareness of minority youth issues. https://www.alsoyouth.org/about.html
  • Catch&Release
    Licensing Sales Director
    Catch&Release Mar 2021 - Oct 2022
    San Francisco, California, Us
    Catch&Release is a creative technology company that empowers brands and agencies to ship high-impact, award-winning campaigns with increased speed and agility. The company’s industry-first licensing platform enables advertisers to discover, curate and license visual content from the open web, in a collaborative workspace. The world’s leading creative agencies and production companies use Catch&Release to maximize creative output while optimizing for time and budget. www.catchandrelease.com or @catchandrelease.
  • Festivalpass
    Head Of Brand & Media Partnerships
    Festivalpass Oct 2019 - Mar 2021
    Austin, Texas, Us
    Responsible for developing strategic partnerships with major brands across the live entertainment/festival industry. Work closely with partners to build brand equity and awareness by leveraging entertainment properties in their marketing and promotional mix.
  • Usa Today
    National Vice President Of Brand Advertising & Sponsorships
    Usa Today Jul 2012 - Nov 2018
    Mclean, Va, Us
    Managed the advertising sales team for print, integrated and sponsorship revenue & sales for USA Today network that includes USA Today and 100+ regional news properties across the country with a monthly reach of over 120MM UV's. Launched new live experiential event series, opening a new revenue stream on both the consumer and B2B channelsWinner of President’s Circle management contest for 2018.
  • Gilt City
    Vice President National Sales
    Gilt City Oct 2011 - Jun 2012
    Led the Gilt City National accounts team and forged long-term relationships with brands/clients. Guided cross-functional teams comprised of marketing, technology, merchandising, and creative to create compelling online events and execute and develop partnerships.
  • Los Angeles Times
    Fashion & Luxury Advertising Director
    Los Angeles Times Apr 2009 - Sep 2011
    El Segundo, California, Us
    Managed luxury and fashion advertising teams for Latimes.com, Los Angeles Times, and Chicago Tribune. Created new products & expanded the live events division.
  • Conde Nast
    Associate Publisher
    Conde Nast 1996 - 2009
    New York, Ny, Us
    DNR, Associate PublisherHouse & Garden, Adv. Dir.W, Fashion DirectorGlamour, Account Manager

Craig Kaplan Skills

Digital Media Advertising Integrated Marketing Sales Advertising Sales Strategy Online Advertising Digital Strategy Media Planning Marketing Strategy New Media Digital Marketing Social Media Marketing Strategic Partnerships Media Buying Mobile Marketing Mobile Advertising Social Media Team Leadership Lead Generation Leadership New Business Development Marketing Categorization Online Marketing

Craig Kaplan Education Details

  • Rowan University
    Rowan University
    Marketing
  • Iab
    Iab
    Iab Digital Media Sales Certification

Frequently Asked Questions about Craig Kaplan

What company does Craig Kaplan work for?

Craig Kaplan works for Usa Today Co., Inc.

What is Craig Kaplan's role at the current company?

Craig Kaplan's current role is Sr. Director Partnership Sales.

What is Craig Kaplan's email address?

Craig Kaplan's email address is cr****@****ail.com

What is Craig Kaplan's direct phone number?

Craig Kaplan's direct phone number is +191767*****

What schools did Craig Kaplan attend?

Craig Kaplan attended Rowan University, Iab.

What are some of Craig Kaplan's interests?

Craig Kaplan has interest in Running And Biking, Traveling And Exploring.

What skills is Craig Kaplan known for?

Craig Kaplan has skills like Digital Media, Advertising, Integrated Marketing, Sales, Advertising Sales, Strategy, Online Advertising, Digital Strategy, Media Planning, Marketing Strategy, New Media, Digital Marketing.

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