Craig Knowles Email & Phone Number

Tewkesbury, Gb

Draycott, England, United Kingdom

Overview:- Managing the creation, implementation and adoption of Microsoft Dynamics 365 Business Central- Responsibility for the adaption of the current CRM software and interfacing into Microsoft Dynamics- Responsibility for our online web portals interfacing with Microsoft Dynamics- Responsibility for the modernisation of current business practices and understanding of internal business processes- Communicating and educating on the implementation of digital technology, processes and practices across the Harrison team and various stakeholders- Plan, coordinate and manage the Harrison digital roadmap to revolutionise retail industry- Manage and maintain Harrison's online presence by coordinating with internal and external stakeholders then measuring, evaluating and reporting to senior stakeholders- Establish new effective lead generation methods to either increase sales, reduce costs or enhance the customer experience- Identify, establish and execute technical improvements to boost digital performanceKey Projects:- Implemented new digital technologies to enhance organisational performance such as CRM, Support Portal, Business Data Intelligence, Digital Automation, Payment Gateways, Shipping Management, Online Advertising and numerous lead generation software- Designed, built, coordinated and managed the development of multiple sites via best practice UX & UI methodologies for B2B, B2C and eCommerce purposes- Led major digital transformation projects to bring offline processes or data silos online whilst coordinated with multiple levels of stakeholders internationally

Overview:- Marketing Manager for Leading Procurement & eSourcing SolutionsResponsibilities:- Identify, develop, or evaluate marketing strategies based on organisational objectives, cost and resources- Formulate, direct and coordinate digital marketing activities from planning to delivery and analysis- Strategising target segments to deliver bespoke marketing activities with improved engagement- Maintaining the brand presence online including evaluating budgets, expenditures, outsourced resource, and leading new developments- Coordinating market research to identify trends, segments, competitors, customer journeys, and conversions- High-level management of outsourced resources and suppliers including negotiating contracts, deliverables and performance evaluations- Managed an internal team of up to 10 employees and numerous external resources to ensure we achieved annual company targets

Cheltenham

Bachelor Of Arts (Ba), Marketing, Advertising And Communications Degree, 2:1

Activities and Societies: Member of the University of Gloucestershire American Football Team White Paper Editor

Education record