Craig Marsland Email and Phone Number
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✍️ I offer a vast array of experience in driving record-breaking business and customer outcomes through GTM portfolio management, sales and revenue operations planning, talent development, product adoption, demand generation, and strategic partnership. My background lies in yielding eight-digit recurring revenue by streamlining revenue modeling, developing and managing customer pipelines, and formulating robust SaaS business development strategies.✍️ I am a people-centric and dynamic leader with specialized proficiencies in driving maximum workforce productivity by fostering and directing cross-functional teams and creating professional development opportunities. I am highly successful in tackling complex challenges related to startup scaling, product development, marketing, branding, digital transformation, business capitalization, R&D, GTM strategy, public relations, big data analytics, and partner management.✍️ My expertise lies in transforming lossmaking business units into sales-exceeding enterprises through business development, growth-focused revenue strategies, staff empowerment, and continuous improvement. I am an engaging and articulate communicator with an aptitude to establish lasting partnerships across all organizational levels and build a strong network of industry partners.📢 NOTABLE CAREER HIGHLIGHTS: 👉 Generated $50M in revenue.👉 Developed a $250M+ pipeline.👉 Supported $250M+ in annual sales.👉 Closed significant direct sales with Cisco and Amdocs.👉 Negotiated more than $100M in supply contracts.I am tech-savvy with proficiencies in MS Office, G-Suite, Salesforce, CPQ, Marketing Automation, ZoomInfo, Outreach, and other tech stack solutions.In addition to my enthusiasm, I’d bring my proven background in fast-paced industry settings, as well as my capacity for leadership and team-oriented success to the business.📩 Please don’t hesitate to send me a message via LinkedIn messaging or email (craigmarsland9@gmail.com)
Union Square Consulting
View- Website:
- unionsquareconsulting.com
- Employees:
- 10
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Vice President Revenue Operations StrategyUnion Square ConsultingOttawa, On, Ca
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Gtm ConsultantJaydel Consulting Jun 2024 - PresentIn my role as a GTM Consultant, I worked closely with tech sector companies and PE firms to provide consulting services for Sales, Revenue Operations, and Customer Marketing functions. I develop strategic plans to optimize sales processes, drive revenue growth, and enhance customer engagement and retention. Through collaboration with cross-functional teams, I identified and implemented opportunities for improvement. I also work to identify early stage company PE investment opportunities and assist with the the assessment of the GTM teams and processes.
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Director Of Revenue Operations | Revenue Operations | Sales Compensation | Metrics | Crm SoftwareAvidbots Corp. Dec 2023 - Jun 2024Kitchener, Ontario, CaRebuilding the revenue operations function in support of the Go to Market and Executive Leadership teams including sales enablement, revenue treatment, order processing, sales tech stack optimization, and cross functional operations processes. Develped bi-weekly Board reporting sales performance metrics, weekly sales and manufacturing build forecasts and suppoted new product launch projects. -
Senior Director Of Growth Ops | Revenue Ops | Demand Generation | Sales Compensation | Tech StackCraft.Co 2022 - 2023San Francisco, Ca, UsWhile serving as a Senior Director of Growth Operations at Craft.co, I oversaw a third-party demand generation contractor to support GTM messaging, ad design for LinkedIn, and optimization of Google Search. I led Senior Manager of Revenue Ops, Manager of Sales Enablement, and Senior Manager of BDRs (with seven BDRs) to promote professional development and performance excellence. I improved lead and deal flow by hiring and leading a revenue operations team to manage sales compensation, business metrics, and sales enablement.Highlights of accomplishment in this role include:➙ Optimized demand generation, developed sales efficiencies, and facilitated enhanced metrics reporting by redesigning existing sales and marketing tools.➙ Designed first comprehensive SaaS revenue model for three lines of business, including churn, sales quota capacity, and ARR and NRR revenue types (gained buy-in from the CFO and the CEO) to generate $20M in revenue.➙ Led an expanded BDR team with focused GTM messaging, improved tool usage, rolled out a standard compensation plan across sales, provided metrics and business analysis to C-suite, and propelled pipeline growth over three quarters in operation.➙ Optimized demand generation by remapping architecture of GTM technology, including Salesforce CRM, HubSpot, and Outreach. -
Director Of Revenue Ops | Revenue Forecasting | Tech Stack Optimization | Compensation | CrmEssential Accessibility - Merged With Level Access 2021 - 2022Toronto, Ontario, CaAs a Director of Revenue Operations at Essential Accessibility (Level Access), I led sales enablement manager, senior revenue ops manager, marketing ops specialist, and customer success specialist. I provided accurate booking data, churn analysis, and sales performance as well as reconciled customer ARR across multiple platforms and sources. I developed and executed a comprehensive variable compensation program for global sales and customer success teams.Highlights of accomplishment in this role include:➙ Supervised a new revenue operations team in GTM functions and collaborated with the CFO/COO to reconcile $10M+ in ARR bookings across corporate systems.➙ Optimized technology stack, GTM best practices, and business workflows by providing training, sales enablement, marketing, customer success, and operational support.➙ Upgraded revenue operations technology stack and planned the deployment of a CPQ solution (add-on to rebuilt Salesforce CRM instance) by understanding requirements from finance, marketing, sales, and customer success. -
Director Of Sales Ops | Crm Optimization | Revenue Forecasting | Compensation | Bi | Sales MetricsAppsmart (Merged With Appdirect) 2021 - 2021In this capacity, I oversaw operational aspects of sales process development, sales tool deployment, and standardized variable compensation plan execution while reporting to the VP of Operations. I maintained Gartner advisor relationships (annual sales team assessment and research).Highlights of accomplishment in this role include:➙ Revitalized metrics reporting for weekly executive revenue review sessions, corporate DOMO dashboards, and Board reports.➙ Improved partner service delivery and balanced company investment by segmenting 3K+ partners into tiered program structure.➙ Redesigned CRM, enhanced revenue forecasting, and optimized KPI tracking by developing new sales processes for 5 merged businesses.➙ Streamlined monthly compensation payments execution in all lines of tech sales by rolling out variable sales compensation plans.➙ Designed and implemented governance model for recruitment of key Master Agent Partners within AppSmart investment program.
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Head Of Sales Ops And Customer Marketing | Demand Generation | Compensation | Rfp | Sales MetricsElement Ai (Acquired By Servicenow) Jan 2019 - Dec 2020Throughout my tenure as a Head of Global Sales Operations & Customer Marketing at ElementAI, I built five-year revenue and bookings plan in a revised SaaS model in collaboration with CRO and CFO. I managed deal flow, optimized revenue recognition, and improved customer satisfaction by designing lead-to-value streams for sales, marketing, and finance teams. I tracked and presented key sales metrics, sales forecasts, and bookings achievements for quarterly strategy sessions and Board meetings. I built customer success team to provide support to Element AI's installed base of customers and partners. I designed sales plan provisions and deployed sales quota model for standardized individual sales compensation plan development in the company.Highlights of accomplishment in this role include:➙ Headed sales operations and SDR teams to support business with lead prospecting, CRM implementation and adoption, new sales tool deployment, compensation planning, and pipeline management while reporting to the CRO.➙ Developed a $250M+ pipeline by hiring and leading an SDR team with a formalized weekly campaign strategy, targeting multiple product verticals, such as insurance, banking, manufacturing, transportation, and logistics.➙ Designed new global sales models for differentiated products, territories, and accounts in collaboration with VP of Global Sales while reporting to the Chief Executive Officer.➙ Developed lead-to-prospect, prospect-to-order, and order-to-cash workflow in coordination with marketing, finance, delivery, advisory, and legal teams to optimize deal flow and revenue recognition.➙ Supervised customer marketing team in developing new client-facing collaterals, web content, demand generation battlecards, videos, and presentations.➙ Standardized business reporting by deploying and integrating together Salesforce CRM, ZoomInfo, Marketo, and Loopio in collaboration with GTM team members.
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Vp Global Sales Operations | Director Of Global Sales Operations | Forecasting | Compensation | CrmSandvine (Acquired By Francisco Partners) 2011 - 2018Throughout my tenure as a Vice President of Global Sales Operations and Director of Global Sales Operations at Sandvine Inc., I managed complex deals to support export controls, credit requirements, deal structure, manufacturing timelines, and legal terms for global markets. I oversaw annual customer and partner NPS survey to provide key insights for Sandvine. I supervised director of revenue operations, director of proposals, and director of renewals while reporting to the Chief Sales Officer. I hosted weekly forecast calls with regional Sales VPs to consolidate the global forecast and coordinate the global manufacturing build program.Highlights of accomplishment in this role include:➙ Supported $250M+ in annual sales by hiring and mentoring 22 team members in global sales support, resident engineer renewals, pricing, CRM tool design, material planning, RFPs, and trial services in support of 100+ sales team members.➙ Consolidated approval structure of sales deals and contract requirements outside of the norm for discount, contract terms, deal structure, or finance terms by establishing and maintaining sales “Deal Desk”.➙ Oversaw the annual customer and channel partner NetPromoter survey to provide key insights for Sandvine as a vendor and partner.➙ Chaired Business Ethics Committee in maintaining compliance with corporate legal and reputational standards for product sales in Asia, Africa, and Middle East markets.
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Director Global Sales Operations & Channels | Revenue Forecasting | Enablement | Global ChannelsBridgewater Systems (Acquired By Amdocs) 2007 - 2011While serving as a Director of Global Sales Operations and Channels at Bridgewater Systems, I coordinated with the CEO on sales functions, revenue reporting, and due diligence during M&A of Bridgewater Systems by Amdocs. I trained business services, channel, and sales operations teams and designed a Boot Camp for new sales and channel partners. I led team in quarterly sales opportunities tracking through existing Salesforce CRM.Highlights of accomplishment in this role include:➙ Rebuilt channel sales team capability, including expanded indirect sales partnerships, partner sales engineering, and partner enablement.➙ Grew annual sales to $88M by leading all channel sales, business negotiations, sales operations, order processing, and team onboarding.➙ Negotiated more than $100M in supply contracts with Verizon Wireless, including key subcontracts with Sun Microsystems and Oracle.
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A/Director, Corporate Development | Alliances | Security | Public Sector SalesBell Canada 2005 - 2007Montreal, Quebec, Ca -
Director Of International Sales & Business Development | Global B2B Sales | AlliancesCredant Technologies (Acquired By Dell) 2001 - 2005
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Director Of Business Development | Partner Program | Business Development | ChannelsEntrust Technologies 1998 - 2001Minneapolis, Mn, Us -
Strategic Operations ManagerNewbridge Networks 1997 - 1998Ca -
OfficerDepartment Of National Defence 1988 - 1997Ottawa, Ontario, Ca
Craig Marsland Skills
Craig Marsland Education Details
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University Of OttawaMarketing & Strategic Management -
Royal Military College Of Canada/Collège Militaire Royal Du CanadaEnginnering & Management
Frequently Asked Questions about Craig Marsland
What company does Craig Marsland work for?
Craig Marsland works for Union Square Consulting
What is Craig Marsland's role at the current company?
Craig Marsland's current role is Vice President Revenue Operations Strategy.
What is Craig Marsland's email address?
Craig Marsland's email address is cm****@****ine.com
What is Craig Marsland's direct phone number?
Craig Marsland's direct phone number is +151988*****
What schools did Craig Marsland attend?
Craig Marsland attended University Of Ottawa, Royal Military College Of Canada/collège Militaire Royal Du Canada.
What are some of Craig Marsland's interests?
Craig Marsland has interest in Hockey, Camping, Biking, Fishing.
What skills is Craig Marsland known for?
Craig Marsland has skills like Sales Operations, Management, Contract Negotiation, Strategy, Sales, Telecommunications, Business Strategy, Channel, Selling, Negotiation, Channel Partners, Crm.
Who are Craig Marsland's colleagues?
Craig Marsland's colleagues are Rachael Bueckert, Sarah Ra.
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