events & Moore is a Halifax based event marketing and sponsorship consulting company.As an independent consultant, Craig Moore has 25 years of regional, national and international experience managing and/or marketing major sporting events and associations as well as advising corporate clients on developing sport, community and cause related sponsorship programs. His blend of experience both as a “sponsorship purchaser” and “marketer and manager” provides Craig with a balanced perspective within the Event Marketing business.In the past 10 years, events & Moore has managed 4 of Nova Scotia's largest sporting events, including :2000 MasterCard Memorial Cup2003 Nokia Brier2005 Tim Hortons Mens and Womans Olympic Curling Trials2010 Tim Hortons BrierOther Event Management projects have included the Danny Gallivan Cystic Fibrosis Celebrity Golf Tournament and The Canoe Challenge for the IWK.Craig has also been retained to provide sponsorship, cause related marketing and promotional planning for: Atlantic Blue Cross CareAtlantic Lottery CorporationAtlantic Wholesalers/Loblaws Coca-ColaIWK GraceKamloops Blazers New Ownership Group (2008)McCain FoodsNova Scotia PowerParks Canada, AtlanticHeritage Canada (Federal)Sempra Atlantic GasSable Offshore Energy ProducersThe Banff Centre

Provided Strategic Sponsorship planning, advice and recommendations to agency clients to ensure sponsorship programs were fully integrated into their communications programs.Clients included Atlantic Lottery Corporation, NewTel, Metro Transit, Nova Scotia Power and Air Atlantic.

IMG is the Global leader in Sports Marketing.During his tenure, Craig worked in all core areas of IMG's business including:1. Event Management - where he managed Canada's first NFL Pre-season game staged at Montreals Olympic Stadium between the Jets and Browns; the Texaco Mile International Running Series; the Molson World Cup Downhill in Whistler; the Xerox Classic VIP Golf Series with Mark O'Meara, Hale Irwin, David Graham,Greg Norman, Curtis Strange, and Mark O'Meara.2. Sponsorship Sales -he was involved with the sales and marketing of all of IMG's Canadian events and properties including Canadian Open Tennis and Golf Championships, events listed above, numerous IMG athlete clients including Carolyn Waldo and Brian Orser. 3.Corporate Consulting - this involved planning, negotiating and/or managing sponsorship programs for corporate clients including Warner- Lambert, Fuji Film, Audi and Molson.