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Results focused leader with proven record of delivering growth and profitability including business turnarounds accomplished through crystalizing vision, building strong teams, defining objectives, establishing accountability, and delivering results. Strong marketing, sales, and operational expertise. Experienced in providing products and solutions into industrial, alternative energy, power generation & distribution, medical, Uninterruptable Power Supplies (UPS), aviation, and other segments. Significant international experience in Europe, Japan, Brazil, and China.
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Vice President Of Product ManagementOmnion Power Jan 2022 - PresentPlano, Tx, Us -
Global Marketing ManagerLittelfuse Aug 2016 - Dec 2021Chicago, Illinois, UsDriving growth across all products in industrial, building, and appliance segments• Evaluate and champion new product developments and growth initiatives• Determining value stories and focusing sales team and channel partners for success• Supported IXYS integration into Littelfuse including customer value messaging• Increased sales over 25% -
President & CeoPowerex Inc. Nov 2006 - Mar 2016Youngwood, Pa, Us50/50 JV between GE and Mitsubishi Electric, $140MM revenues, 330 employees• Developed and implemented new vision, values, and business focus• Grew revenues, increased profitability, and drove market share• Implemented staff, sales, and key employee incentive plan aligned with company objectives• Realigned and focused sales organization and channel partners for growth• Secured long term revenue contracts from multiple major customers providing base loading• Won $8MM DOE grant for investment in automated production line• Guided company from negative to positive retained earnings• Determined metrics, monitored results, and ensured executed actions for operational excellence and customer satisfaction• Insourced assembly development and production resulting in growth, profitability, & customer intimacy• Provided products and solutions to Drives, Transportation, Aviation, Alternative Energy, Power Generation & Distribution, Medical, UPS, and HVAC segments• International experience- Developed and implemented successful growth plan in Brazil and Europe- Established low cost complementary manufacturing in Tangier, Morocco- Implemented sourcing strategy to ensure quality materials and completive costs utilizing China, India, and E. Europe -
Product Line LeaderGe Mar 2004 - Nov 2006Boston, Ma, UsProduct Line Leader, GE Energy (3/2004 to 11/2006)Responsible sales and margin for generator solutions, DCS, and power conversion ($140MM)• Increased orders, sales and margins dollars by 80%• Invested in growth businesses and exited non-profitable segments• Improved value proposition, reduced system costs, and drove new product introductions ($3.5MM annual investments)• Led acquisition integration and facilitated two key partnerships -
Vice President, Ge Drives And ControlsGe Apr 2002 - Mar 2004Boston, Ma, UsResponsible for power conversion and control business for alternative energy and distributed power• Grew revenue 400% to above $30MM• Developed and introduced new control and power conversion products • Coordinated multiple GE businesses to provide total wind solutions including SCADA, controls system, power conversion, and electrical balance of plant ($120MM annually)
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Pacific & Southwest Manager, Ge Industrial SystemsGe Feb 2000 - Apr 2002Boston, Ma, UsResponsible for growth and profitability for power solutions and automation in CA, CO, UT, NV, AZ, NM, and HI.• Integrated the Pacific and Southwest districts and reduced operations costs.• Increased orders by 50% to $33MM and improved operating margin by $4MM • Led 85 professionals including engineering, project management, and sales
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Southwest Manager, Ge Industrial SystemsGe Mar 1999 - Mar 2000Boston, Ma, UsSouthwest Manager, GE Industrial Systems (3/1999 to 3/2000)Responsible for growth and profitability for power solutions and automation in So, CA, NV, AZ, & NM.• Increased orders by 72% to $14MM• Improved operating margin by $2MM through improved execution and cost reductions
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Regional ManagerRockwell Automation Oct 1996 - Mar 1999Milwaukee, Wi, UsResponsible for revenue growth and profit for system integration, application engineering, field service, start-up, training, and asset management for Allen-Bradley and Reliance in the Region in IA, NE, and parts of IL ($10MM).• Led the only region that surpassed margin and revenue targets during role• Averaged over 35% annual revenue growth for both Allen-Bradley and Reliance Businesses.• Negotiated the first National System Integrator agreement.• Led the nation in asset management initiative successes
Craig Morrow Skills
Craig Morrow Education Details
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Ucla Anderson School Of ManagementMaster Of Business Administration (Mba) -
Auburn UniversityElectrical And Electronics Engineering
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Tennessee Technological UniversityElectrical And Electronics Engineering
Frequently Asked Questions about Craig Morrow
What company does Craig Morrow work for?
Craig Morrow works for Omnion Power
What is Craig Morrow's role at the current company?
Craig Morrow's current role is VP of Product Management.
What is Craig Morrow's email address?
Craig Morrow's email address is cm****@****use.com
What is Craig Morrow's direct phone number?
Craig Morrow's direct phone number is +172492*****
What schools did Craig Morrow attend?
Craig Morrow attended Ucla Anderson School Of Management, Auburn University, Tennessee Technological University.
What skills is Craig Morrow known for?
Craig Morrow has skills like Cross Functional Team Leadership, Product Development, Engineering Management, Management, Leadership, Business Development, Product Management.
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