Craig Nelson Email & Phone Number

Cambridge, On, Ca

Southwestern Ontario

Etobicoke, Ontario, Canada

Assist in the development and growth of the Omnipollo, Mikkeller and Lervig brands in targeted States. My current roll in the project is to,1. Market Research: Understand the beer market in the target states. Identify the popular beer styles, consumer preferences, and key Importers and distributors. 2. Partner Research: Identify and make connections with potential import partners in the selected states. As initial contact for this project I have vetted potential importers… Show more Assist in the development and growth of the Omnipollo, Mikkeller and Lervig brands in targeted States. My current roll in the project is to,1. Market Research: Understand the beer market in the target states. Identify the popular beer styles, consumer preferences, and key Importers and distributors. 2. Partner Research: Identify and make connections with potential import partners in the selected states. As initial contact for this project I have vetted potential importers and distributors, forwarded the pertinent information to Craft Brand Co ownership and set up meetings with key personnel at the Importers/distributors to explore ways to build relationships and drive sales in the U.S. 3. Brand Positioning: Clearly define what each brand stands for, their unique selling propositions, and their target audience to assist potential partners understand the value of said brands.4. Follow-up: Regularly follow up with potential partners and provide them with updates about your brands and timelines for launches. Show less

Toronto, Ontario, Canada

Developed and expanded the distribution of the Omnipollo portfolio of products in Manitoba through distribution with the Manitoba Liquor & Lotteries. Managed all out of province sales & marketing strategies in Manitoba and Alberta with our Western Canada partners at Ethos distribution. My roll is to be the main point of contact with our out of province partners and continuing to search for new opportunities, avenues and points of distribution of the Omnipollo brand.

Western Ontario

Bringing some of the Worlds Best Craft Beers to the Ontario Market one account at a time.Key Account Manager - Charcoal Group

Cambridge, Ontario, Canda

Responsible for a territory with a 110 + accounts. Proven track record of growing brand within the LCBO and Licensee channels.Strong organizational skills and the ability to work alone as well as within the team.Strong communication skills and the ability to develop great relationships.Facilitating beer tastings and other events to activly promote the Redline Brewhouse Brand.

Fostering a culture built around the company’s core values of : Operational Excellence, Environmental Leadership, Social Responsibly, Health & Safety, Honesty Integrity & Respect. Accountable to maximize the store performance in all measurable metrics while finding cost efficiencies within the store budget. The ability to lead a staff of up to 18 employees and develop a customer oriented culture where exceptional standards of Customer Service reached and maintained.

Kitchener, Ontario, Canada

Responsible for the management of three departments and 20 + employees. Recruited, trained and developed associates to deliver exceptional customer service and ensure operational standards exceeded expectations.

Oakville & Waterloo Ontario

Assisted the District Manager with the preparation of annual budgets, completed store operational and financial audits and facilitated district meetings. Maintained a highly motivated environment while effectively balancing high workload levels and providing superior customer service.

Waterloo, Ontario