Craig Reeve

Craig Reeve Email and Phone Number

Director of UK and Global Sales @ The Fine Bedding Company | B Corp™
Manchester, GB
Craig Reeve's Location
Burnley, England, United Kingdom, United Kingdom
About Craig Reeve

MBA-qualified CGSO and senior business leader with significant experience, including 7+ years as a Board Member driving $multimillion revenue growth across global MNCs and a prestigious independent business. I have many strengths including identifying and exploiting significant growth opportunities, with a particular focus on international markets, aligning sales strategies with corporate goals to consistently exceed targets turning around underperforming businesses and growing market share. Alongside my core strengths, I am a skilled stakeholder and partner manager, building productive relationships from the front line to the Boardroom across 36 countries. I also lead, matrix manage and develop a range of high-performing teams in the UK and internationally.My critical expertise includes: Building Strategic Sales Plans ♦ Budget Management & P&L Accountability ♦ Operational & Commercial Management ♦ Stakeholder / Network Management ♦ Change / Transformation Management ♦ Sales & Business Development ♦ Leadership & Development ♦ Financial Oversight / Management ♦ Building Strategic Partnerships ♦ Business Change / Transformation ♦ E-commerce / Digital Sales ♦ Driving Growth in New MarketsSome of my successes:♦ As Chief Global Sales Officer, I drove the UK and international sales to an all-time business high of $60M (£36.4M UK business) accompanied by a circa 109% increase in global sales that facilitated the profitable sale of the Silver Cross business to the giant Chinese investment group Fosun.♦ Post the shock collapse of the company’s largest customer, I created a crisis plan and a 5-year recovery strategy including developing an E-commerce channel, driving into new international markets, expanding partnerships, and rationalising costs, significantly mitigating initial losses and growing the business by c. 187% over 3 years.♦ I drove the selection, commercial vision and strategic development of North American distribution partners in Canada and the USA. I also established a robust distribution network and drove the network to achieve $11.4M in retail sales, positioning the company as 1 of North America's fastest-growing nursery-wheeled goods brands. Please feel free to reach out to me directly on craigreevemba@gmail.com or Tel +44 7703733881

Craig Reeve's Current Company Details
The Fine Bedding Company | B Corp™

The Fine Bedding Company | B Corp™

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Director of UK and Global Sales
Manchester, GB
Employees:
43
Craig Reeve Work Experience Details
  • The Fine Bedding Company | B Corp™
    Director Of Uk And Global Sales
    The Fine Bedding Company | B Corp™
    Manchester, Gb
  • Silver Cross Ltd
    Chief Global Sales Officer
    Silver Cross Ltd Dec 2017 - Present
    United Kingdom
    Member of Strategic Leadership Team (SLT) and Board member, reporting to CEO. Accountable for global Sales of $60M, leading a direct / matrix team of c. 40. Built and drove strategy across global markets, expanding global footprint and identifying opportunities tailored to cultural and regional demands. Work collaboratively with CEO, CFO and Design Director, managing margin, cost base and P&L for each region. Contribute to new product choice, design and development, working with the factory team. Lead the E-commerce operation overseeing key accounts such as Amazon from the vendor and seller perspective. Key Achievements♦ Drove UK sales to an all-time high of £36.4M and international sales from $6.9M to (over $15M.♦ Led the strategic business recovery plan post Mothercare PLC collapse, identifying new channels and opportunities and reshaping the UK business, driving a 187% improvement from its worst position. ♦ Established a robust global distribution network and drove the network to achieve $11.4 M in sales, positioning the company as 1 of North America's fastest-growing nursery-wheeled goods brands.♦ Developed and deployed a new online proposition, driving e-commerce sales to £8.7M+ as part of SLT.♦ Managed global shipping crisis – a major global challenge that drove container prices from $3K to $15K. ♦ Drove a successful business transformation that re-defined the business shape and reduced headcount to establish a minimum break-even position that contributed to an increase in the bottom line.♦ Built and delivered a management and recovery strategy, including diversifying the business into e-commerce channels that addressed the COVID-19 pandemic when the entire retail network closed down.

Craig Reeve Education Details

Frequently Asked Questions about Craig Reeve

What company does Craig Reeve work for?

Craig Reeve works for The Fine Bedding Company | B Corp™

What is Craig Reeve's role at the current company?

Craig Reeve's current role is Director of UK and Global Sales.

What schools did Craig Reeve attend?

Craig Reeve attended University Of Central Lancashire, University Of Central Lancashire, University Of Central Lancashire, Bournemouth University, The Open University.

Who are Craig Reeve's colleagues?

Craig Reeve's colleagues are Gaurav Kumar, Maria Llera, Franz Steven, Peter Wagstaff, Richard Carryer, 邢哓园, Kevin Swart.

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