Craig Reeve Email & Phone Number

MBA-qualified CGSO and senior business leader with significant experience, including 7+ years as a Board Member driving $multimillion revenue growth across global MNCs and a prestigious independent business. I have many strengths including identifying and exploiting significant growth opportunities, with a particular focus on international markets, aligning sales strategies with corporate goals to consistently exceed targets turning around underperforming businesses and growing market share. Alongside my core strengths, I am a skilled stakeholder and partner manager, building productive relationships from the front line to the Boardroom across 36 countries. I also lead, matrix manage and develop a range of high-performing teams in the UK and internationally.My critical expertise includes: Building Strategic Sales Plans ♦ Budget Management & P&L Accountability ♦ Operational & Commercial Management ♦ Stakeholder / Network Management ♦ Change / Transformation Management ♦ Sales & Business Development ♦ Leadership & Development ♦ Financial Oversight / Management ♦ Building Strategic Partnerships ♦ Business Change / Transformation ♦ E-commerce / Digital Sales ♦ Driving Growth in New MarketsSome of my successes:♦ As Chief Global Sales Officer, I drove the UK and international sales to an all-time business high of $60M (£36.4M UK business) accompanied by a circa 109% increase in global sales that facilitated the profitable sale of the Silver Cross business to the giant Chinese investment group Fosun.♦ Post the shock collapse of the company’s largest customer, I created a crisis plan and a 5-year recovery strategy including developing an E-commerce channel, driving into new international markets, expanding partnerships, and rationalising costs, significantly mitigating initial losses and growing the business by c. 187% over 3 years.♦ I drove the selection, commercial vision and strategic development of North American distribution partners in Canada and the USA. I also established a robust distribution network and drove the network to achieve $11.4M in retail sales, positioning the company as 1 of North America's fastest-growing nursery-wheeled goods brands. Please feel free to reach out to me directly on craigreevemba@gmail.com or Tel +44 7703733881