South African born entrepreneur, CEO and co-founder of the anonymous speak up applications, Alethia, Zappapp and Bravely.At the forefront of the South African music industry for over twenty years, Craig has been responsible for the formation and operation of multiple production, publishing, record label and studio facilities, specialising in music direction, intellectual property and branding. Clients include Mercedes Benz, Coke, The Marriot Group, EY, Sony Music, London Olympics and the Football World Cup.Through music, Craig has supported some of South Africa’s most recognisable and credible speak up movements against crime, violence and bullying. With the objective to provide a voice to the voiceless and to empower people to do the right thing, he co-founded Zappapp Holdings; a tech company responsible for the investment and development of the anonymous speak up application framework that Alethia and Bravely are built on.