-Procurement functions related to chicken, beef, pork, seafood, processed and frozen meat.

• Developing and preparing on-going category management and product mix plans.• Negotiating with suppliers on funding, costing, exclusivity, volume based incentive and various other financial initiatives• Analyzing the performance of product assortment while pro-actively managing the introduction/discontinuation/optimization of planograms• Ensuring pricing strategies for categories are delivered with a focus on maximizing sales, profit and customer loyalty• Recommending and developing effective merchandising strategies leveraging various Safe-On Foods marketing venues such as Win-Win, Score and Win, More Reward Points, and Tribute events• Quarterbacking private label efforts and driving for high penetration, higher than average profitability and unique private label solutions• Managing the approved budget and department P&L with a focus on achieving established financial targets.• Visiting competition, trade shows/industry events and recommends/implements innovative and profitable merchandising ideas and solutions while being an expert in assigned categories

-Responsible for developing private brand programs (Western Family and other corporate brands) for further meat, seafood, and produce-Key categories include frozen poultry, bacon, shrimp, fin fish, burgers, fully cooked proteins, breaded chicken, mushrooms and value added vegetables (to name a few)- Key focuses includes new product innovation, promotional planning, shrink control, product knowledge and market intelligence relating to assigned categories -Work in close partnership with the Save-On Foods category management team to set objectives and related strategies and tactics to achieve determined goals-Manage suppliers to ensure products are to spec and negotiate cost of goods, volume commitments etc.

-Work with Save-On Food's corporate brand team to develop private label innovation, programs, promotional plans.-Categories managed include laundry, paper, cleaning supplies, dish soaps and pet food.

-Responsible for managing brands in the US market.-Work closely with corporate, VP of sales, sales managers, brokers and direct accounts to maximize sales and grow distribution.-Participate in trade shows, consumer shows, and account calls at major US retailers.

-Managed a stable of category leading brands manufactured by Want-Want, the worlds largest rice cracker manufacturer. -Brands managed included Baby Mum-Mum (#1 SKU in the baby snack category), Toddler Mum-Mum, Rice Crisps (#1 line in the Cello sub-segment of the rice cracker category), SuperSlim Rice Crisps, Crinkles rice chips, and others. -Grew 2012 total sales by 15% in dollars.-Involved in the private label rice cracker business at major Canadian retailers.-Responsible for developing and executing the marketing plan on budget while hitting financial targets -Quarterbacked several launches including a Baby Mum-Mum club pack which was the first for the brand in the Canadian market.-Revamped the shipper strategy to bring increased sales, and reduced spend. -Regularly participated in account calls at major retailers in the Canadian marketplace.

-Profitably grew sales by 22%+ year over year through increased account penetration and new business development.-Grew the western Canada territory by 35%+-Clients included Nestle, Unilever, ConAgra, Afexa and dozens of smaller smaller businesses based in western Canada.-Both top line revenue and profitably were increased through smart selling and a consultative approach to the business.-Developed Account Coordinators and prepared them for promotions to the Account Associate and Account Director level.

Lead Generation, Cold Calling and mangement of TV media traffic for various PGA tour events.

Lead Generation, Cold Calling, Trade Shows.