Craig Self Email & Phone Number

Evansville, Indiana, United States

In this role, I provide leadership across business development, marketing / communications, EMS / transportation services, regional access & transfer center, new revenue development, strategy, M&A, JVs, provider relations / sales and regional hospital & health system affiliations.

Charleston, South Carolina Area

In this role, I provided leadership across strategy, business development, marketing / communications, innovation, analytics, new revenue development, M&A, JVs, provider relations / sales, facilities, and real estate in a highly complex and matrixed organization, while reporting to the System CEO.Key highlights include:Provided STRATEGY LEADERSHIP through a structured and comprehensive planning processes that developed the Board approved vision, strategy and direction, including short- and long-term strategies for achieving goals. Led an innovative, progressive and transformational MARKETING AND COMMUNICATION team focused across the organization to support the growth goals and maximize internal and external key stakeholder engagement for strong brand recognition and reputation.Led growth strategies within SERVICE LINE model, ambulatory system configuration, strategic regional partnerships, mergers and acquisitions.Served as Incident Commander for System's COVID-19 response. Served on various boards and steering committees across the health system, affiliated entities, and community organizations.

Dayton, Ohio Area

In this role, I provided leadership across strategy, business development, capital planning, marketing / communications, innovation, analytics, new revenue development, provider recruitment, M&A, JVs, provider relations / sales, and real estate in a highly complex and matrixed organization, while reporting to the System CEO. I led teams of over 150 full-time employees and key leaders, including Chief Consumer & Marketing Officer, Service Line Vice Presidents, VPs of Business Development, VP of Real Estate Services, Director of Telehealth and Director of Strategic Market Development. Key highlights include:Provided STRATEGY LEADERSHIP through a structured and comprehensive planning processes that developed the organization’s vision, strategy and direction, including short- and long-term strategies for achieving goals. Led an innovative, progressive and transformational STRATEGIC MARKETING AND COMMUNICATION focus across the organization to support the growth goals and maximize internal and external key stakeholder engagement for strong brand recognition and reputation.Designed a BUSINESS DEVELOPMENT / CONSUMER-CENTRIC access and referral management approach to grow System brand and revenue, including new urgent care sites, ambulatory system configuration, strategic network partnerships, mergers and acquisitions and telehealth.Led SERVICE LINE model in which independent, employed and academic providers deployed centers of excellence in Emergency & Trauma services, Cardiovascular, General Surgery, Orthopedics, Oncology, Neurosciences, and Women’s Services. Operational responsibility included telestroke / telehealth, sports medicine program, system flight (CareFlight), EMS Institute, transportation and regional referral command center.Served on various boards and steering committees across the health system, affiliated entities, and physician joint ventures.

Dayton, Ohio Area

Reporting to the System CEO, I led business development strategy for Premier Health including Atrium Medical Center, Good Samaritan Hospital, Miami Valley Hospital, Upper Valley Medical Center and all subsidiaries. My responsibilities across the system included: business development, business unit planning, market and business analytics, revenue enhancement, market development, partnerships with traditional and nontraditional partners, marketing and communication planning, provider manpower planning and recruitment, and provider relations management.In this role, I was also a key member of various boards of affiliated entities and physician joint ventures.

I served as Vice President of Business Development and Operations at Good Samaritan Hospital reporting to the President Good Samaritan Hospital / Northern Division Vice President. I was the strategic and business development officer with primary responsibility for strategic growth performance, including medical staff development & recruiting, medical staff satisfaction, expansion of new services, new market expansion, regional hospital / community partnerships, marketing and communication planning, referral management and service line deployment. Operational responsibilities included bed / capacity management, administrative officers, regional referral center and emergency department operations.As with subsequent roles, I served on various boards of affiliated entities and physician joint ventures.

Reporting to the President / CEO with primary responsibility for strategic and operational initiatives, I was accountable for development, implementation and effective execution of growth, marketing and strategic initiatives at Grandview/Southview Hospitals.In this role, I teamed up with the organization’s Chief Learning Officer to redesign the system’s service line model based on Baldrige criteria and Studor Group initiatives. I also had operational responsibility for the cardiovascular service line for six months.

I reported to the Chief Medical Officer of this large emergency medicine physician practice as senior practice operations executive, and was tasked with emergency department service line development, business development, quality program assurance, patient satisfaction, physician recruiting, physician credentialing, physician leadership development and CME program, employment contracting, excellence in patient care, operations and client services.

Columbus, Ohio Area

As Director of Operations, I provided strategic marketing and business development support to CEO and Vice President of Business Development. This included leading emergency services marketing efforts / growth strategies and EMS outreach and clinical operation improvements in cooperation with emergency department physicians.

Columbus, Ohio Area

I was responsible for oversight of division operations, including EMS provider education, certification, and training program accreditation.

Warner Robins, Georgia

In this role, I developed education, training, and quality improvement programs for a county-wide EMS agency and provided prehospital and emergency department emergency and trauma care.

Master Of Business Administration - Mba, Healthcare

Bachelor'S Degree, Health/Health Care Administration/Management

Associate'S Degree, Emergency Medical Services - Paramedic