High-impact and results-driven product lifecycle and business development management professional with 16+ years’ experience and a focus on continuous improvement. Bringing the highly coveted blend of business acumen and a deep body of knowledge of chemistry to provide insights into the business of developing and marketing industrial chemicals and analytical instruments. Well-regarded as a shrewd strategist in securing high revenue earnings in untapped, undervalued, and overlooked opportunities to delivering increased margins, reduced costs, and streamlined operations. Tenacious in building new business, securing customer loyalty, and forging strong relationships as part of keeping companies viable in fiercely competitive markets.Combine superior leadership, communication, and group facilitation skills with the ability to promote an all-inclusive high-performing culture. Calculated risk taker to get processes moving quickly in transforming ideas into action; highly skilled in connecting complex and disparate information into a distinct concept and plan of action. Proven capacity to lead teams to deliver projects on-time and within budget despite demanding expectations, shifting priorities, and stringent deadlines.• Highly respected leader in galvanizing teams to embrace a singular vision and oneness of purpose; lauded for making staff training and mentoring a high priority.• Solid reputation for clearly and effectively communicating to audiences from a variety of cultural, educational, and economic backgrounds; bilingual English and German.• Serve as a strong influencer amongst c-suite executives, key stakeholders, thought leaders, and opinion drivers.• Robust entrepreneurial posture to see needed change and create business environments to address new means of pursuing sales opportunities.
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Product Marketing ManagerJeol Usa May 2019 - PresentPeabody, Massachusetts, UsSpearhead all marketing and product awareness efforts for the JEOL Nuclear Magnetic Resonance (NMR) and Mass Spectroscopy line of Analytical Products in the United States with one direct report. Build product awareness, generate leads with company’s CRM, and closely interact with company’s sales team. Direct the continuing improvement of the JEOL USA website and digital advertising for the JEOL portfolio of over 40 high-end scientific instruments. Partner with the sales team to push quality prospects forward to qualified leads and new business. • Lead the effort to grow the media presence of the NMR and Mass Specs Portfolio. Accountable for product launches, trade show promotions, webinars, collateral creation, and budget control for this portfolio.• Manage the marketing funnel of prospects to leads. Administer the JEOL USA Pardot and Salesforce accounts and Google Ads.• Conducted more than 22 webinars since starting in 2019.• Handle marketing automation software (Pardot). -
Associate Product ManagerThermo Fisher Scientific Jan 2019 - May 2019Waltham, Ma, UsPromoted to direct product life cycle and direct all product phases from planning to execution while assessing market conditions, establishing product roadmap, determining product specifications, and packaging solutions, and driving stage-gate product development processes accomplishing the organizational strategy, vision, and objectives. • Seamlessly administered new product addition and management for the Metals & Materials portfolio. • Accountable for product launches, forecasting, collateral creation, budget control, and supply chain management for this portfolio. -
Product Management Supervisor, Alfa AesarThermo Fisher Scientific Oct 2015 - Dec 2018Waltham, Ma, UsPerformed the same job functions as the aforementioned position.• Significantly increased revenues, surpassed targets, and strengthened market share by initiating a state-of-the-art product strategy and pricing strategy, and in conjunction with major channel establishing the go-to-market strategy for the US and VWR International.• Established new product addition and current product data enhancement by evaluating products against current list of 38,000 research chemicals, life sciences, metals, and materials. -
Product Management Supervisor, Alfa AesarJohnson Matthey Mar 2015 - Sep 2015London, Greater London, GbAccountable for product line from strategic planning to tactical activities, conceptualized and implemented long-term strategy, formulated standard operating procedure for new product introduction, and established trailblazing product strategy. Directed four product management team members and oversaw new product addition and management activities including producing product documents for both the Alfa Aesar and Life Science product line. • Heightened product awareness and raised the demand for products by playing an integral role supporting scientific and marketing project activities and restructuring and relaunching alfa.com website while assisting in the creation of a strategic marketing campaign based on targeted product lines and customer bases.• Remained current of market trends by identifying key competitor and consumer developments, determining market requirements and prospects, and recognizing opportunities for product innovation and enhancements. -
Product Supervisor, Chemistry, Alfa AesarJohnson Matthey Jul 2014 - Mar 2015London, Greater London, GbIncreased profitability of chemistry product line and, devising innovative ideas and utilizing existing concepts, successfully designed and launched new pioneering products. Oversaw the chemistry products team and, collaborating with R&D, manufacturing, marketing, communications, and sales personnel, aptly drove the chemical product line while defining market strategy and product release needs.• Positioned personnel to deliver outstanding contributions, enriched skill sets, and guaranteed teams gained a thorough understanding of product positioning, key benefits, and target customers by supporting clear and concise communications and effectively training, coaching, and guiding personnel.• Developed experienced content providers by transitioning the product management team from simple data entry of new product additions to a broader, revenue-focused approach supporting the sales division. -
Catalog & Technical Service Specialist, Alfa AesarJohnson Matthey Dec 2006 - Jul 2014London, Greater London, GbDirected new product addition and current product data enhancement activities, anticipated industry trends, provided customers with insights to aid in product development and offered solutions from extensive portfolio. Served as a technical leader and provided crucial technical support to both customers and the company.• Assisted with product launches, performed trouble shooting and regular maintenance, and promoted products at conferences. • Created value and cultivated solid and long-lasting customer partnerships by delivering global technical support, and swiftly attending to and resolving customer and internal queries while providing excellent service.
Craig Sergeant Education Details
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Salem State UniversityBusiness -
Oakland UniversityOrganic Chemistry -
Oakland UniversityChemistry -
Oakland UniversityGerman Language And Literature -
Carl Von Ossietzky University Of Oldenburg
Frequently Asked Questions about Craig Sergeant
What company does Craig Sergeant work for?
Craig Sergeant works for Jeol Usa
What is Craig Sergeant's role at the current company?
Craig Sergeant's current role is Product Marketing Manager.
What schools did Craig Sergeant attend?
Craig Sergeant attended Salem State University, Oakland University, Oakland University, Oakland University, Carl Von Ossietzky University Of Oldenburg.
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