Craig Sergeant Email & Phone Number

Peabody, Massachusetts, Us

Spearhead all marketing and product awareness efforts for the JEOL Nuclear Magnetic Resonance (NMR) and Mass Spectroscopy line of Analytical Products in the United States with one direct report. Build product awareness, generate leads with company’s CRM, and closely interact with company’s sales team. Direct the continuing improvement of the JEOL USA website and digital advertising for the JEOL portfolio of over 40 high-end scientific instruments. Partner with the sales team to push quality prospects forward to qualified leads and new business. • Lead the effort to grow the media presence of the NMR and Mass Specs Portfolio. Accountable for product launches, trade show promotions, webinars, collateral creation, and budget control for this portfolio.• Manage the marketing funnel of prospects to leads. Administer the JEOL USA Pardot and Salesforce accounts and Google Ads.• Conducted more than 22 webinars since starting in 2019.• Handle marketing automation software (Pardot).

Waltham, Ma, Us

Promoted to direct product life cycle and direct all product phases from planning to execution while assessing market conditions, establishing product roadmap, determining product specifications, and packaging solutions, and driving stage-gate product development processes accomplishing the organizational strategy, vision, and objectives. • Seamlessly administered new product addition and management for the Metals & Materials portfolio. • Accountable for product launches, forecasting, collateral creation, budget control, and supply chain management for this portfolio.

Waltham, Ma, Us

Performed the same job functions as the aforementioned position.• Significantly increased revenues, surpassed targets, and strengthened market share by initiating a state-of-the-art product strategy and pricing strategy, and in conjunction with major channel establishing the go-to-market strategy for the US and VWR International.• Established new product addition and current product data enhancement by evaluating products against current list of 38,000 research chemicals, life sciences, metals, and materials.

London, Greater London, Gb

Accountable for product line from strategic planning to tactical activities, conceptualized and implemented long-term strategy, formulated standard operating procedure for new product introduction, and established trailblazing product strategy. Directed four product management team members and oversaw new product addition and management activities including producing product documents for both the Alfa Aesar and Life Science product line. • Heightened product awareness and raised the demand for products by playing an integral role supporting scientific and marketing project activities and restructuring and relaunching alfa.com website while assisting in the creation of a strategic marketing campaign based on targeted product lines and customer bases.• Remained current of market trends by identifying key competitor and consumer developments, determining market requirements and prospects, and recognizing opportunities for product innovation and enhancements.

London, Greater London, Gb

Increased profitability of chemistry product line and, devising innovative ideas and utilizing existing concepts, successfully designed and launched new pioneering products. Oversaw the chemistry products team and, collaborating with R&D, manufacturing, marketing, communications, and sales personnel, aptly drove the chemical product line while defining market strategy and product release needs.• Positioned personnel to deliver outstanding contributions, enriched skill sets, and guaranteed teams gained a thorough understanding of product positioning, key benefits, and target customers by supporting clear and concise communications and effectively training, coaching, and guiding personnel.• Developed experienced content providers by transitioning the product management team from simple data entry of new product additions to a broader, revenue-focused approach supporting the sales division.

London, Greater London, Gb

Directed new product addition and current product data enhancement activities, anticipated industry trends, provided customers with insights to aid in product development and offered solutions from extensive portfolio. Served as a technical leader and provided crucial technical support to both customers and the company.• Assisted with product launches, performed trouble shooting and regular maintenance, and promoted products at conferences. • Created value and cultivated solid and long-lasting customer partnerships by delivering global technical support, and swiftly attending to and resolving customer and internal queries while providing excellent service.

Mba, Business

Ms, Organic Chemistry

Bs, Chemistry

Ba, German Language And Literature

Education record