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Craig founded New Frontiers Tours in 2004, with a vision to create a boutique DMC, specializing in properties that were charming, mostly owner run and managed, and, together with local experiences, expanded the traditional reach of inbound tourism in South Africa at that time. 17 years later, this is still the core mantra of New Frontiers - and over time this offering has become much more sophisticated and robust.In January 2020, New Frontiers Tours was acquired by Bidvest, one of South… Show more Craig founded New Frontiers Tours in 2004, with a vision to create a boutique DMC, specializing in properties that were charming, mostly owner run and managed, and, together with local experiences, expanded the traditional reach of inbound tourism in South Africa at that time. 17 years later, this is still the core mantra of New Frontiers - and over time this offering has become much more sophisticated and robust.In January 2020, New Frontiers Tours was acquired by Bidvest, one of South Africa's largest, most diversified and successful companies. New Frontiers Tours falls under Bidtravel, the travel cluster within Bidvest and is the drivng inbound brand within this division. Craig continues in his role as CEO of New Frontiers Tours while being able to capitalize on the expertise that a large entity brings. Show less

Craig's role started at Thompsons Africa as an inbound consultant, before moving into the Sales arena. Here he oversaw sales for the UK and Northern Europe, and was based in the UK for two years during this time, calling on outbound tour operators and presenting Thompsons as a full service DMC. It was a challenging, yet rewarding position as in those days, there as still a lot of negativity regarding South Africa as a destination, and destinational training and positive messaging was as… Show more Craig's role started at Thompsons Africa as an inbound consultant, before moving into the Sales arena. Here he oversaw sales for the UK and Northern Europe, and was based in the UK for two years during this time, calling on outbound tour operators and presenting Thompsons as a full service DMC. It was a challenging, yet rewarding position as in those days, there as still a lot of negativity regarding South Africa as a destination, and destinational training and positive messaging was as important as presenting ground services. The UK and Germany grew significantly as source markets during that time and Thompsons became one of the leading DMC's working primarily with volume driven brands such as Virgin Holidays, Thomas Cook and Neckerman Reisen. Show less