R Craig Spence Email & Phone Number

Bossier City, La, Us

Manage vendor relationships, sales, and marketing support for the life of assigned products, fromconcept to retirement, across six lines of business. Generate stability by increasing quality,profitability, and productivity with a focus on long-term success. Lead productive market researchcampaigns for vanities and other wood products.Ensure decorative wood line of business is positioned as a principal member among thecompetition; expand the line, improve imaging, provide quality marketing material, and ensureengaging web presence. Facilitated average annual revenue growth and maintained averageannual profit growth for product lines year-over-year for nine consecutive years.Direct trade show program with attending two major industry shows, and three minor showsannually; embrace responsibility for booth oversight including design and development, deliveryand set up, staffing, and dismantling/shipping back to the warehouse while managing costs andexpenses for the entire program.Build and nurture relationships with the marketing department and sales team by performing “ride-a-longs,” ensuring quality communication, and participating as the leader of the product councilprogram. Enhance efficiency and productivity by streamlining new product development process;highly skilled in implementing project management guidelines and comprehensive completionstandards. Develop marketing materials for the sales team and customers, which contain videoshighlighting the features and benefits of products and lines of business.

Lafayette, La, Us

Created new customer relationships with a focus on increasing brand awareness within theShreveport Market. Developed plans designed to increase total deposit balances and loan portfoliofor the branch in collaboration with partners.Drove innovation by opening the first retail branch in North Louisiana and developing a client basein the Shreveport market with the use of creative marketing campaigns, which targeted localbusinesses and neighborhoods. Increased revenue by exceeding monthly cross-sell corporateexpectations with weekly focus meetings, which utilized the innovative Did You Know program.Maintained a unified work environment; developed and implemented a Team Culture Agreementdesigned to enhance branch personnel operations. Created a work environment that enabledemployees to excel while exceeding goals and expectations.

New York, Ny, Us

Maintained and exceeded branch profitability goals by ensuring increased awareness and drivefrom branch employees and support partners. Improved brand confidence with customers.Managed daily branch operations; partnered with bankers to recognize opportunities forstrengthening customer relationships while minimizing attrition.Shaped a productive environment by fostering a Small-Town Bank environment within a largecorporate branch with a renewed focus on customer service and customer recognition; strategyincreased brand loyalty and decreased customer attrition. Expanded new customer acquisitionsthrough management involvement at the branch level; partnered with the business community witha focus on enhanced communication.Increased balances with renewed focus and accountability for production from branch staff;partnered with support staff in mortgages, investments, and business banking. Managed full P&Lresponsibilities and accountability within a fast-paced, high-profile environment.