Craig Stilwell

Craig Stilwell Email and Phone Number

Vice President Digital Services @ The Cook & Boardman Group, LLC
Craig Stilwell's Location
Chico, California, United States, United States
Craig Stilwell's Contact Details

Craig Stilwell personal email

n/a

Craig Stilwell phone numbers

About Craig Stilwell

B2B eCommerce executive and online retail entrepreneur with over 24 years of experience leading vision, strategy and deployment of company website operations, system integrations and distribution channels, developing end-to-end digital experiences.Current:• Lead and oversee the following teams: o Corporate Marketing o Digital Marketing o Digital Services o eCommerce• Commitment to develop / deliver customer driven, digital self-service tools and system integrations for Key / Enterprise Accounts.• Management and Operation of 40+ divisional brand websites and their local digital footprints• Owner of all customer facing digital assets.• Deliver B2B eMarketplace solutions for complex buying ecosystems.Core Proficiencies:• Leadership • Business Strategy & Operations • Team Management & Development • Digital Commerce Strategy & Management • Financial Forecasting & Budget Administration • Digital Marketing & User Experience Differentiation

Craig Stilwell's Current Company Details
The Cook & Boardman Group, LLC

The Cook & Boardman Group, Llc

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Vice President Digital Services
Craig Stilwell Work Experience Details
  • The Cook & Boardman Group, Llc
    Vice President Digital Services
    The Cook & Boardman Group, Llc Nov 2023 - Present
    Winston-Salem, North Carolina, Us
    • Lead and oversee the following teams: o Corporate Marketing o Digital Marketing o Digital Services o eCommerce• Commitment to develop / deliver customer driven, digital self-service tools and system integrations for Key / Enterprise Accounts.• Management and Operation of 40+ divisional brand websites and their local digital footprints• Owner of all customer facing digital assets.• Deliver B2B eMarketplace solutions for complex buying ecosystems.
    View
  • The Cook & Boardman Group, Llc
    Ecommerce Business Director
    The Cook & Boardman Group, Llc Oct 2020 - Nov 2023
    Winston-Salem, North Carolina, Us
    View
  • Seamlyss Commerce
    Investor / Co-Founder
    Seamlyss Commerce Sep 2020 - Present
    Solving complex problems in B2B eCommerce. Guided buying solution that eliminates maverick spend & order errors while still serving the needs of the modern user.
  • Comvoy.Com
    Sr. Director - Marketplace Growth
    Comvoy.Com Sep 2019 - Sep 2020
    Chico, California, Us
    • Spearhead strategic business development efforts and website operations to launch digital marketplace serving commercial vehicle customers, driving revenue and profitability while exceeding growth projections.• Develop and execute customer touchpoint strategy for online channels, defining and implementing all functional requirements to optimize digital marketing operations and differentiate customer experiences by type, vertical and persona.
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  • Crescent Electric Supply Company
    Director Ebusiness Marketing & Development
    Crescent Electric Supply Company Aug 2016 - Apr 2019
    East Dubuque, Il, Us
    • Oversaw vision and execution of eCommerce and digital marketing operations for $1.5B electrical hardware supplier, implementing comprehensive strategies for sustainable, profitable growth and omni-channel customer experiences.• Delivered monthly sales and margin forecasts and financial reporting, optimizing P&L for all eCommerce channels and exceeding corporate operating plan for revenue, profitability and margin performance.• Collaborated with Information Technology (IT) to implement platform conversion without business interruption and led creation of APIs for integration of Enterprise Resource Planning (ERP) tool and other partner channels. • Developed and integrated SaaS tools enabling complex buying ecosystems to personalize interactions with the platform.• Designed and launched highest performing Search Engine Marketing (SEM) campaign in history of ad partner.
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  • Home Products, Etc.
    Svp Digital Marketing / Principal (Acquired)
    Home Products, Etc. 2013 - Apr 2019
    • Launched and scaled robust eCommerce platform featuring over 500K products from 200+ distributors, generating run rate revenues of $10M+ annually for 100% increase in revenue and 65% year-over-year (YoY) net-income growth rates.• Negotiated sale of business operations to Crescent Electric Supply in 2016, providing significant growth in online sales and expanding customer service capabilities, while maintaining independent operation of company post-acquisition.• Drove 220% growth in traffic via organic search techniques, increasing paid search traffic 43% with a 10% budget increase.• Leveraged web technologies from multiple sources to create proprietary platform architecture supporting Content Management Software (CMS), shopping cart, deflection and self-service, SEO and ERP tools. • Developed customized in-house semi-artificial intelligence search system based on clicks, weighted averages, sales statistics and manual boosting to deliver profitable long-term growth.Acquired by Crescent Electric Supply Company
  • Build.Com
    Svp Digital / Principal (Acquired)
    Build.Com Jun 2002 - Aug 2007
    Chico, Ca, Us
    • Managed business operations and eCommerce platform, marketing over 1 million SKUs to consumers and businesses.• Increased annual revenue from $1M to $80M and assisted in the negotiated sale of business operations to Wolseley PLC (Ferguson).• Developed business and profitability benchmarks and platforms to enable growth to over $1B, including proprietary methodologies for SEO and SEM customer acquisition and engagement. • Integrated with large advertising partners for automatic bid and cost adjustment, and established affinity partnership with United Airlines and American Airlines to reach a 100M+ customer base.Acquired by Wolseley PLC (Ferguson)
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  • Clear Capital, Inc.
    Svp Digital Marketing / Founder (Acquired)
    Clear Capital, Inc. Apr 2001 - May 2004
    E-commerce company that specialized in selling ventilation products online. Product categories included Range Hoods, Bathroom fans & Chimney Pipe.Acquired by Improvement Direct, Inc.
  • Cisco Systems
    It / Engineer
    Cisco Systems 2001 - 2002
    San Jose, Ca, Us
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Craig Stilwell Skills

Cross Functional Team Leadership Marketing Strategy E Commerce Digital Marketing Analytics Marketing Lead Generation Web Analytics Email Marketing Sem Salesforce.com Product Management

Craig Stilwell Education Details

  • California State University, Chico
    California State University, Chico
    Management Information Systems And Services

Frequently Asked Questions about Craig Stilwell

What company does Craig Stilwell work for?

Craig Stilwell works for The Cook & Boardman Group, Llc

What is Craig Stilwell's role at the current company?

Craig Stilwell's current role is Vice President Digital Services.

What is Craig Stilwell's email address?

Craig Stilwell's email address is cr****@****ect.com

What is Craig Stilwell's direct phone number?

Craig Stilwell's direct phone number is +153089*****

What schools did Craig Stilwell attend?

Craig Stilwell attended California State University, Chico.

What skills is Craig Stilwell known for?

Craig Stilwell has skills like Cross Functional Team Leadership, Marketing Strategy, E Commerce, Digital Marketing, Analytics, Marketing, Lead Generation, Web Analytics, Email Marketing, Sem, Salesforce.com, Product Management.

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