Craig Wakefield Email & Phone Number

Provo, Ut, Us

Pleasant Grove, Ut, Us

Owns eCommerce at Disruptive Advertising. Responsible for all eCommerce client and business growth.

Pleasant Grove, Ut, Us

Account Management // Customer Experience // Executive Team // Company Performance // Vision Responsible for the vision and execution of our Account Management deliverable as a company.• Led company to record retention in 2023• Led company to record upsells 2023• Member of the executive team• Manage a team of Directors who oversee all Account Managers as well as operations team• Develop SOWs, ensure consistent client experience through adoption of scaleable systems and process• Responsible for all company client & revenue retention, upsells, project management, communications• Consistent development of product offering for better client experience: Amazon, SEO, PPC, Paid Social, LCM• Consistent development of employee environment for better employee experience: New leader comp, Tech Leads, Employee Interviews, 90-Day Onboarding, team strategy & projections, bandwidth calculator & account assignment, inbound sales quality control.

Pleasant Grove, Ut, Us

eCommerce Division // Scaling // Executive Team // Company Performance // Vision Accountable for all eCommerce employees and clients. My role was to drive meaningful and healthy revenue growth for ~50% of the company. Responsible for the vision and execution of our eCommerce deliverable as a company.• Direct a leadership team of 8 direct reports/52 division employees• Drove 98.5% retention in 2021 for ~50% company revenue• Achieved 99.9% retention in Q4 2021 by designing and launching eCommerce holiday strategies in July/August• Consistent development of product offering for better client experience: Amazon, social organic, UGC• Consistent development of employee environment for better employee experience: New leader comp, Tech Leads, Employee Interviews, 90-Day Onboarding, team strategy & projections, bandwidth calculator & account assignment, inbound sales quality control, upsale process.

Pleasant Grove, Ut, Us

Leadership // eCommerce // Growth // Division Performance // DrivingI was responsible for all eCommerce revenue. My role was to drive revenue retention, create an environment of growth and performance for both leaders and employees.• Led team through record-retention year despite challenges with COVID-19• Built & owned enterprise offering (12 months >100% revenue retention, 100% client retention).• After 12 months lost 2 clients, both of which eventually came back to DA and are still clients.• Created completely new way to service clients: Account Manager, Fulfillment, Design, employees full-time on clients, client amortization, client travel, quarterly strategy.• Owned relationships with the company's largest clients• Owned all hiring, key recruiting relationships, intern programs and personnel decisions for division• Managed a suite of products to deliver world-class experience

Pleasant Grove, Ut, Us

Leadership Development // Vision // Department Retention // GrowthMy role was to develop the leaders that would eventually go on to fill some of the biggest roles at Disruptive Advertising.• Led highest company team growth among 4 other teams each month in 2018• Achieved over 100% retention for entire team in Q1• Owned team of Industry-leading Facebook eCommerce & social marketing to bootstrap the social product• Developed a team of first-time leaders to continue growing Disruptive Advertising• Focused on results-based relationships with both clients and employees. Introduced core values and team/company culture. • Produced and publish results-based case studies and marketing content• Work with team of leaders to develop and implement processes to improve retention and revenue growth• Continue to maintain a personal book of business. Own relationships with the company's largest clients• Integrate with Sales to improve quality of accounts and account retention• Own all hiring, key recruiting relationships, intern programs and personnel decisions for team

Pleasant Grove, Ut, Us

Leadership // Management // Performance Marketing // Culture // Team Sparta!My role was to be an effective team leader that drives performance, motivates by example and understands team needs.• Created an incredibly cohesive team culture where employees and clients experience phenomenal growth. Provided a team environment that fosters collaboration and client success.• Drove client results with account managers, designers and fulfillment. • Innovated systems, trainings and processes to reduce employee and client churn & increase performance• Ensured team members are set up for success and actively progressing towards their life goals.• Owned recruiting, staffing, training, growth plans for all existing and future employees• Owned all hiring, key recruiting relationships, intern programs and personnel decisions for team• 90% improvement in conversion rate for entire team QoQ• 114% increase in campaign leads for entire team - QoQ

Pleasant Grove, Ut, Us

Account Management // Systems & Process // Client Growth // Employee Growth // Innovation My role is to create a winning experience for you as a client, our employees and Disruptive Advertising.• Personally manage some of Disruptive's most important accounts for the past 7 years• Develop and drive adoption for several key processes used by Account Managers today: Revenue-share partnerships, Contribution Margin, servicing enterprise accounts, Omni-channel funnel breakdown, Client Strategy Template, Account Manager / Fulfillment separation, Projection tools, LTV. • Hire, train, and develop leaders within the organization• Constantly pushing the needle. Drive key product development to better serve clients and employees: Amazon, CRO, Email, Organic Social, Price Testing• Developing new reporting that looks at both in-platform and blended results. Explore several new attribution platforms. Design reliable way to reliably look at cause/effect by platform.• Create an environment where fulfillment employees can improve engagement, progress and overall morale

Leadership // Cross-Department Operations // Performance Marketing // Manage Account Managers & FulfillmentOrangeSoda is an SEO and SEM marketing agency. My role was to lead a team of Account Managers and Implementation. • Staffed team appropriately and maintain P&L• Led annual team vision and performance• Handled client and employee escalations• Continued to manage personal book of business in order to player-coach team members• Motivated, led & incentivized team members to meet and exceed fulfillment goals• Conducted hiring interviews and employee 1-on-1 meetings• Planned and conducted weekly team meetingsPrimary liaison between product, service and fulfillment teams• Ensured correct product implementation among team members• Provided job function & product/system training• Collaborated with Sales & Product Teams (sprint planning & fulfillment)

Account Management // Marketing Fulfillment // Strategy // Digital Marketing // Partner ChannelsOrangeSoda is an SEO and SEM marketing agency. My role was to drive client results through these two marketing efforts. • Account Manager for direct & channel accounts. Managed both clients as well as partner organizations• Collaborated with fulfillment department to maintain a personal book of business of 130+ accounts• Owned relationship & results for PPC, SEO, Local & Social marketing strategies• Worked with product and sales to develop channel networks• Grew/upgraded existing clients to additional marketing products/budgets

Provo, Ut, Us

Startup // Product Development // Account Management // Research & Development // Marketing818 Group is a Boutique marketing firm specializing in driving results through end-to-end marketing experience. My role was to develop and execute marketing strategies that grew the client's bottom line.• Client Consulting• Performance marketing• Research & Development• Product Marketing• End-to-end analytics• Business Development

• Explained complex solutions in a simple and powerful way• Key employee in developing major new business opportunities• Fostered growth with Nation’s largest industry opportunities through excellent client-facing presence

Client Relationships // Email Marketing // CRM // Marketing // Database Generation // Lead GenerationProfitStreams develops industry-leading technology in the restaurant space. My role was to execute our proprietary marketing platforms and consult clients. This was our primary resource for internal feedback and development. • Executed performance marketing and owned client relationships• Worked in a developing startup. Understood different business models and how they can succeed• Maintained partner and customer relationships, advocate for the client, and build brand loyalty• Interfaced with internal Product, Sales, Marketing & Dev department to help grow the company• Project managed suite of products through development process and into client betas

• Company front-end Subject Matter Expert for majority of products• Laid foundational process for implementation of all company products• Key in streamlining and automating implementation for scalability

Collaborated with members of the Marketing team on key projects. • Key in designing overall brand identity• Participated in website copy and design• Designed presentations for executive team• Directed multiple focus groups and gathered primary and secondary research

• Directed the largest high school ballroom dance company in the nation. Raised over $40,000/year to provide for travel and showcase expenses• Won multiple national and state competitions in multiple divisions. Sent multiple students to top universities on scholarships• Participated in regular faculty professional development meetingsResponsibilities included: Managing students, Ballroom Dance instruction, incorporating literacy into the curriculum, grading, recording attendance, choreography, disciplinary action, encouraging the development of important social skills, music design, stage design, resolving dispute, parent teach conferencing, fund raising, travel coordination, costume design, promotion of positive self-esteem.

• Managed and maintained a regular clientele of over 50 couples• Responsible for dance instruction, costume rental and design• Trained multiple top level competitorsClients ranged from those who wanted to social dance for pure enjoyment, to those who competitively danced for sport. Balanced full time college classes while working full time.

Us

• Took lead on multiple marketing campaigns to help raise $1.2 million for new facility construction• Regularly attended key board meetings• Participated in the voting and decision making process for several projects and fundraising ventures

• Managed multiple real world clients to produce creative and effective advertising campaigns. Clients range from local to national and include Butterfinger and L'Oreal• Worked under experienced professionals. Collaborated with various Art Directors, Copywriters, and Account Planners

• Worked with other major ballroom program directors in the Utah area to advance youth ballroom as a whole• Established a non-profit organization and formalized plans for the improvement of the youth ballroom dance industry

Provo, Ut, Us

Coordinated national and international tours for Brigham Young University performing groups• Groups included Living Legends and Synthesis. Responsibilities included: contacting potential presenter, locating potential performance sites, coordinating the advance trip itineraries for directors, negotiating performance site fees, creating technical information folders for each tour, training sponsors in presenting and in performance promotion, collecting information about each performance city through Chambers of Commerce, sponsors, and the internet, organizing education/sightseeing opportunities for performing groups, creating travel itineraries for the performing groups.