Craig Webber Email & Phone Number

Salem/Eugene Or

Sacramento, California Area

Working under the On Demand pillar I will be handling the Single Copy Sales for the Sacramento Bee.

Victorville, Ca

Riverside, Ca

• Growth in newspaper sales volume through channel expansion, emphasis on increasing customer retention, through the addition of customer loyalty programs. Key highlights:• Increased sales 250% from average of 300 orders per week to 750 per week working with vendors to improve quality and production, developed appropriate performance-based compensation program, and strong relationship building. • Introduced direct sales programs now delivering an average of 27% of product sales through… Show more • Growth in newspaper sales volume through channel expansion, emphasis on increasing customer retention, through the addition of customer loyalty programs. Key highlights:• Increased sales 250% from average of 300 orders per week to 750 per week working with vendors to improve quality and production, developed appropriate performance-based compensation program, and strong relationship building. • Introduced direct sales programs now delivering an average of 27% of product sales through mail acquisition and renewals. • Direct all retention-based programs including all direct marketing programs, new customer welcome, and best customer initiatives; increased retention 40% and reduced churn to low of 30%. • Developed subscriber appreciation program that client providing the service over 1,800 customers to one vendor and tripling their advertising spend. • Increased EZ Pay(automatic renewal payment charge to credit card) subscribers by 217% now representing 17% of total home delivery. • Developed and maintained Community programs. • Marketing responsibilities • Secure funding for Newspaper in Education program. Show less

Customer Service/Collections Renewals Supervisor 2002 – 2005Customer Service/Collections Renewals Team Leader 1992 – 2002• Managed annual department expense budget of $975K with annual revenue of $3.4M• Resolved 79% of all accounts assigned to the department.• Obtained minimum of 106% goal each year for 3 + years• Developed, implemented, and maintained Letter Collection Program, resulted in a 8% return rate• Implemented outbound call center focusing on… Show more Customer Service/Collections Renewals Supervisor 2002 – 2005Customer Service/Collections Renewals Team Leader 1992 – 2002• Managed annual department expense budget of $975K with annual revenue of $3.4M• Resolved 79% of all accounts assigned to the department.• Obtained minimum of 106% goal each year for 3 + years• Developed, implemented, and maintained Letter Collection Program, resulted in a 8% return rate• Implemented outbound call center focusing on customer service while securing payment Show less

Public Administration

Activities and Societies: ASB 3 years

Public Administration