Craig Wheeler

Craig Wheeler Email and Phone Number

Founder, CEO and Lead Consultant @ Delivering Digital Change
Jakarta, Jakarta, ID
Craig Wheeler's Location
Jakarta, Indonesia, Indonesia
Craig Wheeler's Contact Details
About Craig Wheeler

With over 25 years of experience in omnichannel retail, marketplace, and B2B businesses, I have a proven track record of delivering digital, organizational, and operational change within multinational and SME organizations.I have a passion for developing and empowering teams, listening to customers, and focusing on core values. I love a challenge and enjoy delivering results in difficult situations. My mission is to empower everyone, customers, partners and internal teams.I have spent my last 5 years in Indonesia working with exciting businesses going through significant growth and delivering a drive towards profitability. I have managed large local, expat and international teams, covering a broad range of activities and delivering significant organisation change and team development.I have worked with 3 great businesses - Kanmo Group, Shipper and Koltiva - my roles have been a mix of Commercial, Sales, Marketing, Operations, Fintech, Digital, Product and Supply Chain - and in all cases requiring a focus both on making the organisation leaner to deliver a strong ROI on all activities and deliver profits.I have been lucky to work with some great leaders and even more amazing teams, learning Indonesian and ASEAN cultures and I hope really contributing to the growth of both my colleagues and the businesses.I am now keen to get busy and join a new business where I can deliver a real impact!

Craig Wheeler's Current Company Details
Delivering Digital Change

Delivering Digital Change

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Founder, CEO and Lead Consultant
Jakarta, Jakarta, ID
Website:
ddc-asia.com
Employees:
1
Craig Wheeler Work Experience Details
  • Delivering Digital Change
    Founder, Ceo And Lead Consultant
    Delivering Digital Change
    Jakarta, Jakarta, Id
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  • Tbc
    Seeking New Role - Available Immediately
    Tbc Nov 2024 - Present
  • Koltiva
    Chief Commercial Officer
    Koltiva May 2024 - Present
    Jakarta Selatan, Dki Jakarta, Id
    I am the Chief Commercial Officer of KOLTIVA, a leading agritech startup that enables inclusive, climate-smart, and traceable global supply chains.As CCO at KOLTIVA, I am responsible for driving customer-centric strategies, overseeing sales and business development, and ensuring that services align with market demands. My leadership focuses on empowerment, adaptability, and collaboration, fostering a supportive environment for my teams. Committed to sustainability, I actively supports initiatives that reduce environmental impact and aligns closely with Koltiva’s mission of supporting local communities and advancing sustainable practices. My mission is to empower teams at Koltiva and support producers in overcoming poverty by providing financial literacy, lean services, and cost reduction strategies to streamline supply chains. I also focus on increasing producers' revenues through enhanced traceability, helping businesses of all sizes thrive in their Digital and Supply Chain Operations. I am dedicated to fostering inclusivity and economic growth ensures Koltiva leads in building a more sustainable and equitable future.I am specifically responsible for driving Commercial , Product and Marketing strategy – leading 4 regional teams, Sector teams for each commodity, business streams to deliver on strategy and solutions and then Business Development and Field Operations teams to manage execution. I also ran Support and Helpdesk functions.Koltiva has 16 revenue streams, with the main ones being our KoltiTrace SaaS, SW Development and Field Services, but we also offer financial software and solutions to help Farmers and both Dealers and Retailers in the agriculture supply chain. (FarmXtension, FarmGate, FarmRetail, FamrCloud and Koltipay)
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  • Aloshop
    Cxo For Aloshop Ecommerce Enabler (A Division Of Shipper)
    Aloshop Jan 2023 - Apr 2024
    I set up and built the business model for Aloshop, working on being profitable from day one, overcoming internal challenges to make this a key division with the Shipper group that expanded into Thailand in early 2024.Supporting omnichannel sellers in growing their business - through our Omnichannel SaaS platform, seller support, Live streaming, TikTok/Marketplace/Website Store Management services.All services are offered in full coordination with Shipper e-fulfilment and carrier aggregation solutions, offering a full 360 degree solution for Online Merchants.
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  • Shipper
    Chief Customer Officer (Chief Commercial Officer) For Shipper & Aloshop
    Shipper Apr 2022 - Apr 2024
    Dki Jakarta, South Jakarta, Id
    Shipper is the leading Supply Chain and Ecommerce Enabler in Indonesia.I was recruited by the CEO to drive a change program to create a sustainable strategy and business model to take the business to profitability while continuing to drive growth n all business sectors.I was responsible for strategy (including product) as well as directly leading the marketing, sales, partnership, commercial finance, sales support, service proposition omnichannel support (store management services) teams.I led a major revamp of our strategy in order to deliver sustainable growth, ensuring the business was better protected with LOA’s while moving the business from a burn model to a profit model.Working in a core leadership team of 3 with the two founders (CEO/COO) I built out leadership communication processes and developed corporate KPI’s so as to ensure the business understood clearly our goals. Within these KPIs I was responsible for driving our sales, margin, customer and cost KPI’s.Working with my teams in Indonesia, China and Thailand as well as my direct reports including the CMO we overhauled and simplified Shipper’s customer proposition, increased ROI and drove a sales increase of 128% in 2022. In 2023 we targeted profitability; driving efficiencies, reducing costs and transitioning many old customers for new ones, Q4 new revenues were the highest yet..I also launched and ran Aloshop, a new ecommerce enabler in Indonesia, supporting Thai, Malaysian, Chinese and Indonesian brands in growing their omnichannel sales using Shippers integrated SaaS solutions. Launched in July 2023 the business has had rapid growth while being profitable from day 1.Aloshop offers a full suite of a commerce solutions, including marketplace management, website management, livestreaming on TikTok/Shopee, marketing solutions (paid Meta/Google, KOL and social media management) and also offline fulfilment/store replenishment solutions.
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  • Shipper
    Advisor To The Board
    Shipper Mar 2022 - Apr 2022
    Dki Jakarta, South Jakarta, Id
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  • Kanmo Group
    Group Vp Of Digital And Omnichannel
    Kanmo Group May 2021 - Feb 2022
    Jakarta, Dki Jakarta, Id
    Kanmo Group are a leading Omnichannel retailer in Indonesia with brands such as Mothercare, Coach, Kate Spade, Nespresso, Havaianas and Justice to name a few.At Kanmo I am responsible for all Digital and Omnichannel strategy and own the Ecommerce and Digital Marketing P&L’s. I have a team of 80 and look after Online Trading for both our own websites and Marketplaces, Web Development teams; and Omnichannel Digital Marketing, Content/Creative, CRM/Loyalty, Customer Experience and Fulfillment Operations functions.Some of my key achievement are:• Growing Online sales from under 0.5% of turnover to 20% of group turnover including WA sales• Ecommerce sales growth of 540% versus national average of 70% in 2 years• Transforming P&L model for digital channels, making them profitable for the first time• Launching over 80 new Marketplace stores on 6 platforms• Launching or re-platforming all of our websites (11)• Launching two Apps for our leading repeat purchase brands• Improving all online metrics – conversion, engagement, ASP, ATV and margins• Reducing Digital Marketing costs, improving ROAS and driving more organic traffic• Implementing a Harmonised Omnichannel Model• Building a true Customer Centric and CRM driven culture to increase CLTV
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  • Kanmo Group
    Group Digital And Omnichannel Director
    Kanmo Group Jul 2020 - May 2021
    Jakarta, Dki Jakarta, Id
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  • Kanmo Group
    Group Ecommerce Director
    Kanmo Group Feb 2020 - Jul 2020
    Jakarta, Dki Jakarta, Id
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  • Delivering Digital Change
    Digital Consultant & Managing Director
    Delivering Digital Change Jul 2019 - Jan 2020
    Ecommerce consultancy initially set up to transition ownership of Beate Uhse Group and to assist former and new owners in a smooth transition.Additionally worked for a number of private clients, International and Domestic, offering Digital and Ecommerce advice, especially with relationship to Brexit, Brand Building, Website Merchandising, Omnichannel proposition and Marketing/CRM strategies.Clients were all retail and from the Fashion and Beauty industries.
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  • Beate Uhse Group (Pabo 4.0 Bv)
    Chief Executive Officer & Managing Director
    Beate Uhse Group (Pabo 4.0 Bv) Nov 2018 - Jul 2019
    Veendam, Groningen, Nl
    Beate Uhse Group, a German icon brand with market leading positions in Germany as Beate Uhse, France with Adam et Eve and Belgium/Netherlands with Pabo. Also with a presence in the UK, Austria and Czech Republic. (Multichannel with over 60 stores in Germany, Belgium and France)Our offices were in the Netherlands, UK, France and Germany.Pabo 4.0 BV was created after Private Equity purchased the old Beate Uhse company from Insolvency in April 2018, I was appointed CEO to help re-ignite a failing turnaround program after the previous CEO resigned.I led a store disposal program, a people change initiative and headed the programme to deliver new IT platforms (Hybris/Dynamics 365), all while growing the ecommerce business.My last act before leaving was to transition the websites to new ownership and assist the new owners on an interim basis as they built on the strategies we had developed.
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  • Beate Uhse Group (Pabo 4.0 Bv)
    Chief Digital Officer
    Beate Uhse Group (Pabo 4.0 Bv) Aug 2018 - Jul 2019
    Veendam, Groningen, Nl
    As Chief Digital Officer my role was to drive the Ecommerce Sales of the business, I was directly responsible for Digital Marketing, Online Trading, Content and all IT areas. The Ecommerce team were responsible for all promotions and pricing decisions as well as range management.New teams were recruited in London in 2019 to support the Online Marketing, Trading, CRM and Editorials/Social Media functions.Ecommerce Operations - IT, Programs, UX/UI, web development, software integrations and content management were run from our Dutch and French offices.I also took on responsibility after a couple of months for fixing and driving improvement in Customer Services and Logistics as these areas were holding back our digital growth.
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  • Imrg
    Delivery Retail Advisory Board Member
    Imrg Dec 2017 - Mar 2019
    London, Gb
    Having been an active member of IMRG for 10 years I joined the retail advisory board, focusing on Customer proposition.
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  • Scotts And Co.
    Chief Operating Officer & Ecommerce Director
    Scotts And Co. Mar 2017 - Aug 2018
    Swindon, Gb
    Scotts have been a successful Catalogue & Direct Sales retailer for over 25 years, I joined the Board to help deliver a business transformation project to ensure the business is prepared for the future as a leaner more digitally orientated multi-channel Retailer.They have sales of £45m, a retail presence in Stow and send out 30m catalogues a year, email over 500k people and also sell through marketplaces and national press advertisements.Within my role I had been leading a huge number of projects to help the business rationalise operations and prepare for the future.As a business that still receives orders through the post and on its busiest days has nearly 10 thousand callers to its call centres there are many challenges to deliver a consistent Customer Experience.As well as leading a vast array of projects, I had day to day responsibility for the full Ecommerce team - from leading digital marketing and managing partnerships through to online merchandising and managing the underlying platforms and tools.I was also responsible for IT/Technology, Human Resources, Operations, Supply Chain & Customer Experience teams. This included managing outsourced call centres, our own warehouse and managing nearly 500 drop shippers.Scotts sells through Marketplaces and through 3rd party partnerships and will be expanding its online range significantly during 2018, signing up many top brands and adding many unique products to its 4 main websites.
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  • Sephora Uk
    Operations Director (Broad Based Global Coo Role)
    Sephora Uk Sep 2012 - Feb 2017
    Neuilly Sur Seine, Ile De France, Fr
    Previously know as Feelunique, purchased by Sephora in 2022, as per feelunique long term exit plan.I was key member of the Executive team at Feelunique - the leading UK and European online premium beauty retailer.(Internet Retailing Top 350 UK and Top 500 Europe) Feelunique is a multi-award winning retailer with great leadership and strong private equity backing.Feelunique operate multiple websites selling to over 100 countries, they shipped over 2 million parcels in 2016 with approximately 30% going internationally. They have 3 stores, two salons and a Spa in the Channel Islands and 4 Stores/Salons in Paris; as well as having offices both in London and Jersey, Distributions centres in Northampton and Evereux (France) and selling over 450 leading Brands with over 30,000 SKU’s.I was responsible for the following teams; Operations, Customer Experience/Service, Supply Chain, Logistics, Programme Management, Business Systems, ERP Development, BI, Fraud, Product Management and Customer engagement. My team was responsible for supporting both the UK and French businesses and is formed of 50 direct employee’s, previously it was around 130 when our DC was in-house.I had previously ran the Trading, Buying and Merchandising teams, but I transferred these after 24 months to a newly recruited Commercial Director.During my 4.5 years with Feelunique sales grew 150% from £26m to £70m and we established ourselves as the sectors Customer Experience leader in both terms of proposition and innovation.
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  • Rakuten Europe
    Operations Director (Coo) For Play.Com Supporting Priceminister.Fr And Buy.Com
    Rakuten Europe Jun 2008 - Jan 2013
    Luxembourg, Luxembourg, Lu
    Play.com (part of Rakuten) were a UK equivalent of Amazon selling in 11 categories (from media & electronics to toys & clothing). At its peak the sales were more than £350m, with 200k SKUs stocked and shipping over 40m orders each year.My role reported into the MD and was a key part of a small Executive Leadership Team; my main focus was on customer proposition, order profitability and operational efficiency. I managed teams including Merchandising (planning & procurement), Supply Chain (vendor management, finance & IT) and Logistics.I held budget responsibilities for £250m of product spend, £40m carriers spend and over £10m of indirect/labour costs. This included full P&L responsibility for a logistics subsidiary in Jersey.I developed budget and order profitability models with a particular focus on conversion and range, this included improving availability by over 15%, increasing price competitiveness, building range based on search analytics, exiting unprofitable ranges, reducing stock holding by 50% and enhancing the service proposition.My team delivered a large number of projects, both IT and Kaizen, projects included implementing new Warehouse, EDI, planning/procurement and returns management systems. A full review of the value chain was undertaken using Kaizen processes, resulting in six figure savings, eliminating unnecessary processes and improving the customer journey.Within Distribution I ran 8 sheds in 4 locations (including two 3PLs) employing over 1000 team members at peak and handling 400k orders on the busiest day. Substantial savings were achieved through lean management, adding automation, order consolidation and reducing packaging costs, carriers were reviewed and savings were successfully negotiated of over 15%.My final two projects were transitioning Play’s retail business to a market place format and acquiring a 3PL business in France to run a fulfilled by solution for Rakuten.
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  • Currys Plc
    Head Of Direct Operations (E-Commerce)
    Currys Plc Jun 2007 - May 2008
    Gb
    The purpose of this role was to act as the owner of the Customer Experience for Currys, Dixons, Pixmania and PC Worlds online customers, ensuring that all processes worked efficiently within the DSG multi channel division. I had split reporting lines to group supply chain and the relevant commercial mutichannel divisions.Running in-house customer service and loss prevention operations, managing relationships with outsourced call centres, ownership of 3rd party/in-house warehouse e-commerce operations, driving enhancement in product management/planning, delivery, proposition management and carrier management.Overseeing the combined group’s e-commerce finances, covering £300m+ revenue and controlling a direct budget in excess of £20m.Responsible for promoting and developing new operational processes; delivering major improvements in proposition to be realised mid 2008. Financial savings of more than £1m achieved through changes to process and improved systems.Directly managing a team of over 200 heads; covering customer support, logistics and warehouse services.
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  • Hsn
    Commercial Operations Director (Broad Mandate)
    Hsn Dec 2005 - Jun 2007
    St. Petersburg, Fl, Us
    I was a member of a 5 man leadership team reporting to the CEO.IBuy were a subsidiary of HSN/IAC a major online and TV organisation set up in April 2005 and closed in April 2007, I was recruited to move the company forward from its start up phase and prepare it to meet the parent companies ambitious growth plans. Sadly IBuy suffered the fate of most fledgling TV Shopping channels and closed its operations. I was the last remaining senior manager responsible for stock and asset clearance. I was directly responsible for managing 3PL warehousing, home delivery, reverse logistics, quality, supply chain and inventory /clearance. I had indirect responsibility for customer services, show control and some aspects of merchandising (OTB etc).My area broke even when costs were measured again P&P income.AchievementsModified Warehouse processes, built WMS, changed 3PL warehouses, introduced quality processes, reduced customer complaints, reduced customer returns, changed carriers, improved service levels, changed samples processes – overall reducing the costs by over 40% while improving performance in all area’s. This was achieved while volumes doubled and head count only grew by one.
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  • Qvc
    Head Of Supply Chain
    Qvc Sep 2003 - Dec 2005
    West Chester, Pennsylvania, Us
    Recruited to fill an operational gap between buying and distribution and drive business and cultural change projects using lean processes throughout the business and supply chain. Directly managed Supply Chain, Vendor Management (& set up), demand planning, QA/QC & Project teams,• Warehousing - Introduced a no rejection policy to the warehouse, opened up booking slots, reducing re-delivery and identified/educated problem vendors. I developed a drop ship function to offer new product lines and improve margins, introduced firm adherence to warehouse KPI’s and developed processes toensure these were met. I brought the rework function in-house – increasing profits by over £100k.• Purchasing/Supply Chain - Implemented a new expediting function, reduced overdue order lines from 25% of open PO's to under 1% and introduced accurate forecasting models/systems. I changed US Imports from ex-works to FOB; resulting in six figure YOY savings. Oversaw a a triple digit increase in Imports with a lower cost base and introduced new forwarders from the Far East and US. I developed a cost and transit time model. Demurrage costs were reduced to zero.Total resulting savings over £250k per annum.• Projects - Outsourcing warehouse storage, space utilisation and consolidation projects, process change within the warehouse. The process change program delivered increased service levels and a substantial lowering in manpower costs.• Systems - Developed IT systems; SAP, POMS (used for Import Management, PO Management/Reporting and for inbound forecasting), a vendor non-compliance system and a First Piece QA system.•Vendor - I introduced new terms and conditions for all vendors, new returns agreements, a VCB policy with an annual income £1m, vendor meetings/Forums, new vendor friendly manuals and a vendor web interface.•Merchandising - Introduced a new era of trust between the warehouse and merchants. I set up a warehouse helpdeskand built strong relationship with Merchandising Operations.
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  • Consultancy
    Business Owner And Consultant
    Consultancy Dec 2001 - Aug 2003
    I set up and ran a small business (Beauty/E-commerce) while carrying out a number of business change consultancy contracts (focused on sales, cost improvement or systems development), including a 6 month turnaround role as a GM of an Accelerated Learning Training provider to FTSE 250 organisations.
  • Matrox
    Operations And Finance Director (Coo/Cfo - Emea)
    Matrox Apr 1995 - Nov 2001
    Dorval, Quebec, Ca
    A joint leadership role, as COO/CFO, working alongside an awesome Sales Director (CEO).Matrox VITE Ltd is the European sales, marketing, distribution and support centre for Matrox, a world leader in the manufacture of Broadcast Video, Graphics and Imaging hardware and software products. The UK office ran a world class distribution operation and was responsible for functions in Paris, Cork and Munich.• Prime Function - I had overall responsibility for ensuring bottom line profits and margin in EMEA territory. I was one of two directors who successfully grew a loss making £2.5m turnover business into a highly profitable £300m turnover business. Maximum reports 200.• Operations – I was responsible for distribution operations throughout EMEA, managing relationships with suppliers and partners, running the call centre and helpdesk teams, looking after customer relationships, building channels and adding support services.• Finance/IT – I headed the finance team, managing IT/MIS systems with the infrastructure to support a multi-sited European sales, marketing and tech support teams.• Administration – I set up internal structure and controls to support the growth of the European operation, including several relocation's, building of a green field site in Ireland, management of site resources, HR, recruitment and training policies.
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  • Morton Foods (Dalgety)
    Commercial Accountant
    Morton Foods (Dalgety) Dec 1993 - Apr 1995
    Morton Foods was a newly acquired subsidiary of Dalgety (Food Ingredients) and was made the divisional Head Office for its coatings division, running additional Manufacturing sites in Yorkshire and Lincolnshire.Responsibilities & Achievements• Set up Head Office administration functions including finance, purchasing, MIS, facilities and office administration.• Recruited all teams required to form new Head Office function, approximately 50 people.• Set up group reporting procedures for remote sites and into corporate HQ.• Completed management of site expansion to fit new headcount.• Integrated existing and new staff into teams working together using enhanced practices. • Implementation of ISO9001.• Set up Accounting, IT, IS and telecoms systems.• Developed procedures for product planning; from purchasing, delivery, stock control and manufacturing through to JIT delivery. • Developed new costing and pricing modules for marketing and sales teams.
  • Bonar Cartons (Ex Metalbox)
    Assistant Accountant
    Bonar Cartons (Ex Metalbox) Jun 1990 - Dec 1993
    Bonar Carton Systems manufactured closing machinery mainly for the frozen food market. While at Bonar I was responsible for implementing new computerised systems (ERP & Databases) together with new work methods and processes. I was responsible for completion of accounts, AP, credit control, WIP, MIS and royalties. Additionally, I ran the stores function, purchasing team, service department and parts sales team. (Total reports 10)

Craig Wheeler Skills

Supply Chain E Commerce Forecasting Operations Management Change Management Warehouse Management Management Supply Chain Management Logistics Management Merchandising Strategy Multi Channel Retail Retail Finance Warehouse Management Systems Demand Planning Team Management Customer Service Leadership Logistics Business Strategy Negotiation P&l Management Customer Relationship Management Procurement Warehousing Crm Outsourcing Project Management Process Improvement Vendor Management Business Planning Enterprise Resource Planning Inventory Management Purchasing Processes Start Ups Teamwork

Frequently Asked Questions about Craig Wheeler

What company does Craig Wheeler work for?

Craig Wheeler works for Delivering Digital Change

What is Craig Wheeler's role at the current company?

Craig Wheeler's current role is Founder, CEO and Lead Consultant.

What is Craig Wheeler's email address?

Craig Wheeler's email address is cr****@****oup.com

What is Craig Wheeler's direct phone number?

Craig Wheeler's direct phone number is +4434448*****

What skills is Craig Wheeler known for?

Craig Wheeler has skills like Supply Chain, E Commerce, Forecasting, Operations Management, Change Management, Warehouse Management, Management, Supply Chain Management, Logistics Management, Merchandising, Strategy, Multi Channel Retail.

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