Craig Bell Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

My responsibility is to champion content across all platforms and channels, helping the company develop a fully-defined and effective educational content strategy that sets it apart within the industry. This includes:• Directing the efforts of our team of Content Experience Designers and freelance Writers and Interviewers in creating and curating “best in class” developmentally appropriate content for K-12 students, with a strong focus on relevance, user experience, and the fundamentals… Show more My responsibility is to champion content across all platforms and channels, helping the company develop a fully-defined and effective educational content strategy that sets it apart within the industry. This includes:• Directing the efforts of our team of Content Experience Designers and freelance Writers and Interviewers in creating and curating “best in class” developmentally appropriate content for K-12 students, with a strong focus on relevance, user experience, and the fundamentals of career guidance.• Guiding the UX writing initiatives that support our product development projects and ensuring a consistency of quality and effectivenss.• Planning, developing, and overseeing our content strategy across all Xello products.• Maintaining and collaborating on a backlog of content ideas, features, and suggestions.• Employing Scrum project management techniques to set priorities and address the backlog efficiently.• Measuring the impact and effectiveness of our content utilizing any and all tools available.• Participating in the product development life-cycle from conceptual design through release.• Helping to create a localization strategy that ensures a consistency of experience across multiple languages and regions, and that aligns with our wider content strategy.• Setting effective benchmarks for team performance and developing strategies to maximize its potential.• Developing training and professional development programs to assist Content Managers achieve their professional goals as they relate to the company's overall mission.• Ensuring content is fully accessible to all users. Show less

Toronto, Ontario

In this role I was responsible for the production of huge amounts of content. This included:• Writing, updating, editing, and designing the content for occupation profiles and other assets.• Ensuring all content met both Career Cruising standards and style guidelines and user expectations.• Coordinating the efforts of freelance Writers, Interviewers, and Translators.• Leading the hiring and training process for new writers and freelancers.• Uploading content and digital… Show more In this role I was responsible for the production of huge amounts of content. This included:• Writing, updating, editing, and designing the content for occupation profiles and other assets.• Ensuring all content met both Career Cruising standards and style guidelines and user expectations.• Coordinating the efforts of freelance Writers, Interviewers, and Translators.• Leading the hiring and training process for new writers and freelancers.• Uploading content and digital media files to the website.• Managing and updating our extensive database of post-secondary school information. Show less

London, Ontario

In this position I worked in a team of data analysts, maintaining and updating a vehicle information database. This included:• Entering vehicle data into database using specifically designed in-house software.• Maintain data accuracy over the course of the vehicle’s model year.• Ensure accuracy of other analysts’ work through quality control checks.

London, Ontario

In this role I created content and marketing copy for an innovative suite of automotive sales software solutions. This included:• Producing marketing copy and other digital collateral the vehicles of every major auto manufacturer in North America.• Developing an understanding of automotive marketing, brand identity, and segmentation.

Master Of Arts (M.A.), History

Honours Bachelor Of Arts (B.A.), History