Craig Bell

Craig Bell Email and Phone Number

Director of Content Experience Design @ Xello
Toronto, ON, CA
Craig Bell's Location
Toronto, Ontario, Canada, Canada
Craig Bell's Contact Details

Craig Bell work email

Craig Bell personal email

n/a

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About Craig Bell

As the Director of Content, I define and implement the voice of Xello. I lead and manage our UX writing projects and the content side of our product development initiatives. Working with a talented team of Content Experience Designers, we employ Agile and Scrum project management techniques to develop and produce best-in-class career guidance content for the K-12 market.At Xello (formerly Career Cruising) we create innovative self-exploration and career-planning software. We seek to engage people in the process of building their futures. Our program is used by more students, parents, educators, and libraries than any other career development program in North America.

Craig Bell's Current Company Details
Xello

Xello

View
Director of Content Experience Design
Toronto, ON, CA
Website:
xello.world
Employees:
262
Craig Bell Work Experience Details
  • Xello
    Director Of Content Experience Design
    Xello
    Toronto, On, Ca
  • Xello
    Director Of Content
    Xello May 2015 - Present
    Toronto, Canada Area
    My responsibility is to champion content across all platforms and channels, helping the company develop a fully-defined and effective educational content strategy that sets it apart within the industry. This includes:• Directing the efforts of our team of Content Experience Designers and freelance Writers and Interviewers in creating and curating “best in class” developmentally appropriate content for K-12 students, with a strong focus on relevance, user experience, and the fundamentals… Show more My responsibility is to champion content across all platforms and channels, helping the company develop a fully-defined and effective educational content strategy that sets it apart within the industry. This includes:• Directing the efforts of our team of Content Experience Designers and freelance Writers and Interviewers in creating and curating “best in class” developmentally appropriate content for K-12 students, with a strong focus on relevance, user experience, and the fundamentals of career guidance.• Guiding the UX writing initiatives that support our product development projects and ensuring a consistency of quality and effectivenss.• Planning, developing, and overseeing our content strategy across all Xello products.• Maintaining and collaborating on a backlog of content ideas, features, and suggestions.• Employing Scrum project management techniques to set priorities and address the backlog efficiently.• Measuring the impact and effectiveness of our content utilizing any and all tools available.• Participating in the product development life-cycle from conceptual design through release.• Helping to create a localization strategy that ensures a consistency of experience across multiple languages and regions, and that aligns with our wider content strategy.• Setting effective benchmarks for team performance and developing strategies to maximize its potential.• Developing training and professional development programs to assist Content Managers achieve their professional goals as they relate to the company's overall mission.• Ensuring content is fully accessible to all users. Show less
  • Career Cruising
    Writer / Researcher
    Career Cruising Jun 2003 - May 2015
    Toronto, Ontario
    In this role I was responsible for the production of huge amounts of content. This included:• Writing, updating, editing, and designing the content for occupation profiles and other assets.• Ensuring all content met both Career Cruising standards and style guidelines and user expectations.• Coordinating the efforts of freelance Writers, Interviewers, and Translators.• Leading the hiring and training process for new writers and freelancers.• Uploading content and digital… Show more In this role I was responsible for the production of huge amounts of content. This included:• Writing, updating, editing, and designing the content for occupation profiles and other assets.• Ensuring all content met both Career Cruising standards and style guidelines and user expectations.• Coordinating the efforts of freelance Writers, Interviewers, and Translators.• Leading the hiring and training process for new writers and freelancers.• Uploading content and digital media files to the website.• Managing and updating our extensive database of post-secondary school information. Show less
  • Autodata Solutions
    Automotive Analyst
    Autodata Solutions Oct 2001 - Apr 2002
    London, Ontario
    In this position I worked in a team of data analysts, maintaining and updating a vehicle information database. This included:• Entering vehicle data into database using specifically designed in-house software.• Maintain data accuracy over the course of the vehicle’s model year.• Ensure accuracy of other analysts’ work through quality control checks.
  • Autodata Solutions
    Automotive Writer
    Autodata Solutions Apr 2000 - Oct 2001
    London, Ontario
    In this role I created content and marketing copy for an innovative suite of automotive sales software solutions. This included:• Producing marketing copy and other digital collateral the vehicles of every major auto manufacturer in North America.• Developing an understanding of automotive marketing, brand identity, and segmentation.

Craig Bell Skills

Copywriting Editing Project Management Content Strategy Proofreading Copy Editing Journalism Content Management Leadership Web Content Research Technical Writing Marketing Communications Interviews Public Speaking Social Media Social Media Marketing Public Relations Social Networking Communication Community Outreach Team Leadership Microsoft Office Adobe Photoshop Jira User Experience Design User Experience User Experience Testing Customer Service Slack Writing Creative Writing Recruiting Management

Craig Bell Education Details

Frequently Asked Questions about Craig Bell

What company does Craig Bell work for?

Craig Bell works for Xello

What is Craig Bell's role at the current company?

Craig Bell's current role is Director of Content Experience Design.

What is Craig Bell's email address?

Craig Bell's email address is cr****@****o.world

What is Craig Bell's direct phone number?

Craig Bell's direct phone number is +141646*****

What schools did Craig Bell attend?

Craig Bell attended The University Of Western Ontario, The University Of Western Ontario.

What skills is Craig Bell known for?

Craig Bell has skills like Copywriting, Editing, Project Management, Content Strategy, Proofreading, Copy Editing, Journalism, Content Management, Leadership, Web Content, Research, Technical Writing.

Who are Craig Bell's colleagues?

Craig Bell's colleagues are Carol Lopez, Dani Verot, Yvonne Morgan, Katey Wynneck, Sarah Kasiske, James A. Toth, John Ngo.

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