Craig Bower Email & Phone Number

(Pep's Pizza Company was formerly Hansen Foods until 2022)Hansen Foods (2014-2022)Direction of all marketing and corporate branding activities for a dual-industry company in pizza manufacturing and fundraising services. Engage directly as a member of the senior leadership team in all functional areas, recommending and supporting the execution of marketing initiatives for products and services to customers, employees and the community. • Lead industry analysis, including research of innovative technology and industry trends • Member of senior leadership team contributing weekly to direction and execution of corporate strategy• Select, partner and direct external vendor partners and agencies to support marketing & branding processes including print, photography and video• Integrated social media and digital marketing (paid and organic) planning and development• Manage, design and execute the production of 15+ annual fundraising catalog publications• Brand designer and manager for company owned food brands Pep’s Drafthaus, Pep's Italian-Oh!, Pep's 62 and Hansen’s Pizza• Manage, design and execute production artwork for labeling and packaging components of 30+ private label pizza brands

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Design That Rocks develops marketing and branding strategies for small businesses, nonprofits, education and other niche markets. Led by award-winning creative pro and Chief Rocker Craig Bower, Design That Rocks combines 30+ years of design, marketing and branding experience to help people and organizations succeed utilizing visual design, social media, digital strategies and leveraging the power of print.

Green Bay, Wi, Us

Manage and direct the creative design staff of the college, schedule all creative requests and work closely with the Marketing Director to support all aspects of the college’s marketing, design and branding efforts.• Provide direction and production of college marketing campaigns and plans• Manage multiple daily client meetings and projects college-wide and communicate details to a staff of four creative design professionals that are direct reports• Manage brand integrity, budget restraints and project deadlines• Social media planning, development and integration• Coordinate and implement offset and wide format external print support• Structure clear and consistent design throughout all steps in the design process-copywriting through production• Personally provided creative design solutions for high-profile departments college-wide.

Green Bay, Wi, Us

• Developed and delivered course material and lectures• Textbook and non-textbook instruction• Extensive student contact and evaluation• Curriculum development and implementation• Multiple courses instructed including Visual Design I, Image Editing I (Photoshop), Image Editing II (Advanced Photoshop), Advanced Page Layout (QuarkXPress), Macintosh Illustration (Illustrator), Intro to Macintosh, Graphic Workstations and Prepress Essentials I

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Direct creative design, management and implementation of all marketing, creative and computer technology projects.• Provide direction and production of corporate marketing plans• Lead CPC client presentations, sales and marketing support• Manage brand integrity, budget restraints and project deadlines• Structure clear and consistent design throughout all steps in the design process-copywriting through production• Corporate Social Media development and management• Direct all aspects of corporate IT infrastructure• Direct all vendors for print, marketing, advertising and PR• Evaluate, recommend, acquire, implement and support all hardware and software company wide• Routinely travel and visit CPC clients for sales, support and press checks

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• Developed all marketing and promotional materials• Lead rebranding of corporate identity• Produced and maintained corporate internet presence• Coordinated all printing, mailing, and internet support• Extensive customer interaction and sales support• Directed all aspects of corporate IT infrastructure• Liaison with all vendors for print and technology needs• Evaluated, recommended, acquired, implemented and supported all hardware and software company wide• Managed software licensing, digital assets, and hardware maintenance

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Responsible for creation, preparation and production of a wide range of artwork for flexographic printers.• Separation and production of art for flexographic printing• Migrated from manual ‘paste-up’ to digital work• Color separation, trapping, layout and image editing• Utilized a variety of imagesetters, scanners and proofing devices• Provided customer service and daily customer interaction• Daily use of industry standard apps including Illustrator, Acrobat, Photoshop and more• Developed digital asset management policies and employee training procedures• Maintained daily production schedules and equipment maintenance