Craig Bower

Craig Bower Email and Phone Number

Creative Entrepreneur | Marketing Leader | Brand Champion @ Pep's Pizza Company
Craig Bower's Location
Green Bay, Wisconsin, United States, United States
Craig Bower's Contact Details
About Craig Bower

Marketing doesn’t have to be boring. I am a go-to-market entrepreneurial leader proving every day that you can build, market and grow compelling brands. I am currently applying that expertise as Marketing Director to help Hansen Foods build some of the top outstanding frozen pizza brands in the world. From a foundation built on creative design and marketing strategy, I deliver brand distinction, market share and revenue growth.I’ve driven in-house departments as a solo wearing every hat as well as managed and led teams from concept through execution. Through consistency and positioning I use creative design and marketing strategies that never sacrifice effectiveness and impact for trends. Creative fulfillment drives me, press checks excite me and continuous learning and delivering results are the backbone of everything that I do.As a creative entrepreneur I fuel Design That Rocks specializing in marketing, branding & strategy for effectiveness and impact, Rub That Rocks creating small-batch seasoning and dry rubs, and Kisspirational sharing daily inspiration from my favorite band—Kiss.

Craig Bower's Current Company Details
Pep's Pizza Company

Pep'S Pizza Company

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Creative Entrepreneur | Marketing Leader | Brand Champion
Craig Bower Work Experience Details
  • Pep'S Pizza Company
    Marketing Director
    Pep'S Pizza Company May 2014 - Present
    (Pep's Pizza Company was formerly Hansen Foods until 2022)Hansen Foods (2014-2022)Direction of all marketing and corporate branding activities for a dual-industry company in pizza manufacturing and fundraising services. Engage directly as a member of the senior leadership team in all functional areas, recommending and supporting the execution of marketing initiatives for products and services to customers, employees and the community. • Lead industry analysis, including research of innovative technology and industry trends • Member of senior leadership team contributing weekly to direction and execution of corporate strategy• Select, partner and direct external vendor partners and agencies to support marketing & branding processes including print, photography and video• Integrated social media and digital marketing (paid and organic) planning and development• Manage, design and execute the production of 15+ annual fundraising catalog publications• Brand designer and manager for company owned food brands Pep’s Drafthaus, Pep's Italian-Oh!, Pep's 62 and Hansen’s Pizza• Manage, design and execute production artwork for labeling and packaging components of 30+ private label pizza brands
  • Design That Rocks
    Owner/Chief Rocker
    Design That Rocks Jan 2007 - Present
    Us
  • Design That Rocks
    Owner/Chief Rocker
    Design That Rocks 2007 - Present
    Us
    Design That Rocks develops marketing and branding strategies for small businesses, nonprofits, education and other niche markets. Led by award-winning creative pro and Chief Rocker Craig Bower, Design That Rocks combines 30+ years of design, marketing and branding experience to help people and organizations succeed utilizing visual design, social media, digital strategies and leveraging the power of print.
  • Northeast Wisconsin Technical College
    Marketing Supervisor
    Northeast Wisconsin Technical College Jan 2012 - May 2014
    Green Bay, Wi, Us
    Manage and direct the creative design staff of the college, schedule all creative requests and work closely with the Marketing Director to support all aspects of the college’s marketing, design and branding efforts.• Provide direction and production of college marketing campaigns and plans• Manage multiple daily client meetings and projects college-wide and communicate details to a staff of four creative design professionals that are direct reports• Manage brand integrity, budget restraints and project deadlines• Social media planning, development and integration• Coordinate and implement offset and wide format external print support• Structure clear and consistent design throughout all steps in the design process-copywriting through production• Personally provided creative design solutions for high-profile departments college-wide.
  • Northeast Wisconsin Technical College
    Adjunct Instructor
    Northeast Wisconsin Technical College Jan 2000 - 2012
    Green Bay, Wi, Us
    • Developed and delivered course material and lectures• Textbook and non-textbook instruction• Extensive student contact and evaluation• Curriculum development and implementation• Multiple courses instructed including Visual Design I, Image Editing I (Photoshop), Image Editing II (Advanced Photoshop), Advanced Page Layout (QuarkXPress), Macintosh Illustration (Illustrator), Intro to Macintosh, Graphic Workstations and Prepress Essentials I
  • Green Bay Engraving
    Creative And It Director
    Green Bay Engraving May 2004 - Jan 2012
    Us
    Direct creative design, management and implementation of all marketing, creative and computer technology projects.• Provide direction and production of corporate marketing plans• Lead CPC client presentations, sales and marketing support• Manage brand integrity, budget restraints and project deadlines• Structure clear and consistent design throughout all steps in the design process-copywriting through production• Corporate Social Media development and management• Direct all aspects of corporate IT infrastructure• Direct all vendors for print, marketing, advertising and PR• Evaluate, recommend, acquire, implement and support all hardware and software company wide• Routinely travel and visit CPC clients for sales, support and press checks
  • Green Bay Engraving
    Director Of Marketing And Digital Systems
    Green Bay Engraving May 1998 - May 2004
    Us
    • Developed all marketing and promotional materials• Lead rebranding of corporate identity• Produced and maintained corporate internet presence• Coordinated all printing, mailing, and internet support• Extensive customer interaction and sales support• Directed all aspects of corporate IT infrastructure• Liaison with all vendors for print and technology needs• Evaluated, recommended, acquired, implemented and supported all hardware and software company wide• Managed software licensing, digital assets, and hardware maintenance
  • Green Bay Engraving
    Graphic Technician
    Green Bay Engraving Feb 1992 - May 1998
    Us
    Responsible for creation, preparation and production of a wide range of artwork for flexographic printers.• Separation and production of art for flexographic printing• Migrated from manual ‘paste-up’ to digital work• Color separation, trapping, layout and image editing• Utilized a variety of imagesetters, scanners and proofing devices• Provided customer service and daily customer interaction• Daily use of industry standard apps including Illustrator, Acrobat, Photoshop and more• Developed digital asset management policies and employee training procedures• Maintained daily production schedules and equipment maintenance

Craig Bower Skills

Graphics Web Design Illustrator Layout Marketing Social Media Creative Direction Logo Design Mac Graphic Design Packaging Adobe Creative Suite Photoshop Illustration Advertising Leadership Image Editing Image Manipulation Marketing Communications Brochures Social Media Marketing Public Speaking Pre Press Corporate Identity Training Vehicle Graphics Project Management Art Indesign Computer Graphics Art Direction Posters Visual Communication Typography Catalogs Direct Mail Banners Flyers Marketing Strategy Invitations Corporate Branding Branding And Identity Social Networking Adobe Photoshop Adobe Illustrator Page Layout Food Packaging Brand Development Brand Strategy

Craig Bower Education Details

  • Northern Michigan University
    Northern Michigan University
    Package Design

Frequently Asked Questions about Craig Bower

What company does Craig Bower work for?

Craig Bower works for Pep's Pizza Company

What is Craig Bower's role at the current company?

Craig Bower's current role is Creative Entrepreneur | Marketing Leader | Brand Champion.

What is Craig Bower's email address?

Craig Bower's email address is cb****@****ods.com

What is Craig Bower's direct phone number?

Craig Bower's direct phone number is +192061*****

What schools did Craig Bower attend?

Craig Bower attended Northern Michigan University.

What are some of Craig Bower's interests?

Craig Bower has interest in Civil Rights And Social Action, Science And Technology, Arts And Culture.

What skills is Craig Bower known for?

Craig Bower has skills like Graphics, Web Design, Illustrator, Layout, Marketing, Social Media, Creative Direction, Logo Design, Mac, Graphic Design, Packaging, Adobe Creative Suite.

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