Craig Small Email and Phone Number

Product Partner Experiences team

Songwriting, performance, and production with Airport (band) - guitar, lead vocals, keyboardsPerformed with Will Dailey (Wheelkick recording artist), Kay Hanley (Letters To Cleo), Waltham (Rykodisc recording artist), Magen Tracy & the Missed Connections, Senior Happy (CBS recording artist) - guitar, backing vocalsSongwriting credit & song placements in Dawson’s Creek, The Amazing RaceComposer: The Zink Mobile Printer “Experience The Fun”Multiple-time Boston Music Awards nominee

Software and hardware product and category champion of Professional Conferencing Systems, with focus on user experience. Work with and build consensus among development team, including engineering, product design, UX/UI designers and researchers, system architects, overseas manufacturers, 3rd party developers, and subject-matter experts. Defining and executing roadmap development of ongoing software, hardware, device applications and firmware, UI/UX flows. Transform real customer/end-user feedback into use cases, acceptance criteria, and market requirements to maintain the competitive edge of Bose Videobar products and software experiences, while maintaining development schedules. Manage relations with technology partners such as Microsoft, Zoom, Google, Barco.SELECTED HIGHLIGHTS:• Suite of SW applications: Bose Work Management, Bose Work Configuration, and Bose Work Mobile.• Product launch of Bose VB-S USB Conferencing device and establishment of Videobar family.• Bose Conferencing Roadmap.

Product and category champion of Professional Portable Systems, messenger of the market and product development lead. Establish product requirements, business plans, field testing, product inspirational pitches, and provide program leadership and consensus-building with cross-functional engineering, marketing, and sales teams. Ideate new products and software solutions, and support existing product roadmaps. Engage with customers to understand unmet needs. Conduct market studies and sales analysis, gather competitive insights, and trend analysis to help guide product line and business strategy. Integrated Agile software development and planning, wrote epics and user stories.Highlights:- Led global product line development and launch of L1 Pro Portable Line Array Systems.- Development and launch of L1 Mix, control App for L1 Pro family of products.- Reclaimed market share dominance as the category leader.- Helped lead Bose Professional to highest revenue performance in the division’s history.- Curated YouTube product influencer program for maximum impact during product launch.

Brand leader, overseeing product development, marketing and merchandising of a consumer packaged goods category leader, First Act, LLC. Strategic, passionate, and operationally-minded executive with a proven track record of success to lead brand growth.Steer cross-functional teams of project managers, graphic designers, industrial designers, mechanical/electrical engineers, and consumer services in the US and China.Leading a rebranding and repositioning effort of First Act brands (First Act, First Act Discovery, and licensed brands) for summer 2017 relaunch. Including product refreshes, packaging refresh, and comprehensive marketing plan rollout.- Product Development- Global Branding- Licensing Partnerships- Digital & Social Media Marketing- Merchandising- Trade Marketing- Creative & Art Direction- Consumer Relations & Customer Service

Direct day-to-day operations, driving development of company’s roadmap of products, including organization, implementation, and maintenance of activities and personnel needed to manage current product offerings. Steer cross-functional teams of product managers, industrial designers, mechanical/electrical engineers in the US and China. Create and execute communication strategies for Marketing & Sales to differentiate company in a competitive market and maximize appeal to target consumer via analysis of product sell through, category performance, market trends, and consumer feedback. Partner with other leaders to identify opportunities and risks for delivery, including identification of competitors, opportunities for innovation, and assessment of obstacles to business success. Manage a product team in US office; manage the work of corresponding product team in China.Launched, BlueFlame, a premium brand of mobile accessories, including chargers, cables, Bluetooth audio, and soft goods. Kept pace with trends in a competitive market. Worked closely with outside resources to create brand name, brand flavor, industrial design, packaging, and Website.BlueFlame mobile accessories are now proudly featured in Apple Stores around the globe, amongst a meticulously-curated collection of products.Career highlights:•iOS and Android First Act Kids Rock App launch in 2016, a fun and easy way to get kids started making music right away.•2014 International CES Innovations Design and Engineering Award for The Conductor, a magnetic conductive wireless charging case for iPhone.•600% revenue growth from year one to year two with BlueFlame.•Spearheaded multiple major sourcing efforts.•Development and launch of Soulo Microphone and iPad App, an iOS microphone that connects to iPad with corresponding music performance app.•Volkswagen Garagemaster Guitar, cross-promotion with car manufacturer to support TV and print ad campaign.