Craig Alperowitz is a creative and versatile marketing professional with 25 years’ experience, working alongside some of the most respected industry visionaries across earned, shared, paid and owned media strategies. Craig founded Bolide Communications in 2014 after building and leading consumer practices at agencies large and small. His clients include the iconic Belgian breweries RODENBACH, LaTrappe (Trappist Ale), and PALM, as well as German import Radeberger Gruppe, importer of category leaders Clausthaler Non-Alcoholic and Shofferhofer beer. Additional clients include Wallenpaupack Brewing Company, and a variety of other clients handling marketing services. During his career, Craig has had the privilege devising and executing numerous programs for clients including Samuel Adams beer, E&J Gallo Winery, The Hershey Company, Procter & Gamble, Nestle as well as retail giants Best Buy, David's Bridal and IKEA, among others. At W2O Group, Craig immersed himself in digital analytics and research to identify and activate consumer influencers to help his clients succeed.A veteran of the entertainment industry, Craig began his career handling personal publicity for clients including Reese Witherspoon, Courteney Cox, Liam Neeson, Christian Slater and others. He later worked at Sony Pictures and New Line Cinema on blockbuster films such as Rush Hour, Magnolia and Austin Powers 2 before representing Pixar Animation Studios working with industry visionary Steve Jobs.In his spare time, Craig is a NJ state certified EMT, and serves on the board of directors of his local ambulance squad. A graduate of the University of Pittsburgh, Craig lives in New Jersey with his wife and two daughters.