Craig Alperowitz Email & Phone Number

Greater New York City Area

Bolide Communications is a strategic digital, communications & marketing agency located in the New York metro area. We build narratives and programs that help brands stand out in highly competitive marketplaces.For case studies & examples of work on website builds, public relations / branding and creative content, please visit us at www.bolidecomumunications.com.Key responsibilities:- Serve as head of Marketing and senior brand manager for Swinkels Family Brewers Imports USA. Lead all marketing strategy and execution including P&L management, sales collateral & point of sale materials, creative advertising development / buying, public relations and social media. Serve as key liaison with overseas teams and set strategy for annual planning / ABPs with top wholesalers.- Lead all public relations efforts for Radeberger Gruppe USA including its Schofferhofer Grapefruit, Radeberger Pilsner and Clausthaler (non-alcoholic) brands- Build dynamic and responsive websites for clients including full e-commerce functionality across a variety of industries. - Branding and positioning identity, public relations, website design & tap handle creation for Wallenpaupack Brewing Company to significantly increase their marketplace awareness.

Chatham, Nj

- Volunteer EMT- Equipment Lieutenant, responsible for all ambulance maintenance, first aid equipment & radio equipment (2 year position).- Communications Vice President & PR / social manager (2 year position)- Built and maintain external website (www.chathamemergencysquad.org)

New York, Ny

Expanded Marcomms presence & credentials in the US. Instituted cross-discipline practices including analytics and digital offerings; counseled clients on marketing services as means to grow the practice. Key accomplishments included: growing the division by +$1MM in less than 9 months' time; revitalizing one of the agency's largest accounts and growing it by +20%. Drove consideration of agency's offerings internally and externally to expand presence.

Greater New York City Area

Diversified agency client list by expanding portfolio to include consumer brands. Leveraged analytics to counsel and advise Fortune 500 clients on earned, owned and shared media strategies including digital amplification, content creation, influencer optimization, metrics management and channel programming strategies. Regularly conducted speaking engagements to educate audiences on marketplace trends. Clients included Best Buy, Newell Rubbermaid, E&J Gallo Winery, Hershey’s, Warner Bros. and General Mills.

Managed consumer brands and consumer healthcare divisions comprised of 20 staff members. Responsible for P&L management and for the recruitment, retention and mentoring of teams. Resuscitated and organically grew agency’s marquee accounts and won two new business accounts within first four months’ of employment. Clients included NESTLE, IKEA, David’s Bridal, Amerifit Brands and Qiagen’s HPV Test.

Member of the senior leadership team; managed account profitability and mentored staff of 15+. Consistently led new business initiatives, resulting in new client wins in excess of $6MM. Clients included Procter & Gamble, Samuel Adams, E&J Gallo Winery, Bank of America and Tropicana.

Strategic counsel for all corporate/brand positioning, media training and crisis counseling for numerous B2B and B2C brands; co-managed profitability and mentored staff of 8 within New York satellite office. Constant new business development responsibilities resulting in 15+ client wins and annualized revenue in excess of $5MM. Key brands included Absolut Vodka, IBM Business Consulting (PricewaterhouseCoopers), Agency.com, LexisNexis and Accenture.

Led numerous B2B and B2C accounts including Pixar Animation Studios, Cognos (business intelligence) and several enterprise software companies. Co-managed New York office during General Manager vacancy; pitched and closed new business resulting in 10+ new business wins.