Craig Moy Email & Phone Number

Sydney

Sydney

Sydney

Commercial Leadership over establishing the Genomic spinout company Genome.One. Responsible for establishing corporate partnership opportunities with major government agencies, private health insurers and other global enterprises.Establish and advocate brand messaging, VOC and national direct to market communications.

Sydney, Australia

Holding full P&L accountability, my mandate is to lift sales and technical skills across the business unit whilst also integrating a multi million dollar acquisition - the largest in S&N history. Developing and executing strategy for the marketing and sales remit, I have successfully driven positive change to achieve P&L, sales and profit targets. Leading all stakeholder engagement activities across Australia and New Zealand, I guide the identification of product development, VSP and educational partnership opportunities to maximise sales potential. • Exceeded profit targets for 2 consecutive years, through design and execution of a strategic plan involving establishing win/win corporate agreements, engaging top customers, and streamlining business models;• Integrated S&N’s largest ever acquisition within budget and timescales while maintaining knowledge base throughout the transition, retaining 100% of customers and achieving zero misses on full SAP integration;• Elevated sales performance by improving capabilities of direct and third party sellers, redefining the primary, intermediate and advanced product and sales training process and hiring a dedicated team of trainers.

Sydney, Australia

In this role, I assumed oversight of multiple corporate functions, raising organisational profile through industry engagement and establishing a robust compliance, legal and commercial contracting function. Applying a commercial lens to professional affairs, I oversaw and contributed to pricing decisions, large tenders and reimbursement applications to deliver win/win corporate agreements. I provided leadership and expertise to the Commercial Affairs team and critically, forged relationships with C-suite stakeholders to determine product differentiation that could be leveraged against consumable commodity items. During this tenure I also managed all legal matters relating to the company communication and media policy. • Secured customised national agreements with third party suppliers to drive incremental sales and reduce price erosion, protecting the core business while growing the consumable business;• As a member of the reimbursement committee, leveraged a proposed re-pricing of SOCAG from a negative loss to a positive sales performance;• Successfully established a strong and ethical team culture in the Professional Affairs function through the implementation of a robust compliance framework.

Sydney, Australia

Briefed with determining an optimum portfolio mix and structure, I generated sustained sales growth and established a differentiated market position. Providing leadership to 8 direct reports and a 110 strong sales force of external sales agents, I worked to strategically integrate teams to create a structure that enabled immediate go-to-market for new products. By identifying future trends, I was able to develop and launch products globally to secure market position at minimal cost. A key aspect of this role was reducing inventory ‘blow outs’ and stock liabilities which I achieved by driving alignment with corporate compliance across units. • Delivered best in the world per capita of profitability globally in S&N, establishing a strong brand identity and value proposition in the market, positioning the origination as an industry leader;• Successfully integrated the NSW and WA business from distributer to direct, leading all necessary infrastructure changes to result in a 26% growth in sales against a market average of 4%;• Created award winning unique branding materials for the business including saleslifeonline and a semi-custom conference display to differentiate the brand from its competitors.

Sydney, Australia

Part of the executive leadership team, I acted as the lead interface between global strategy and local delivery. Developing and implementing strategic development plans for ANZ encompassing local and US product launches, I was able to drive the profile of the trauma portfolio within the distributor and direct sales channel. Providing leadership and direction to direct reports and sales agents, I secured buy-in to a unified strategic direction and marketing plan with the pinnacle being the successful launch of S&N’s shoulder portfolio and the strategic relaunch of clinical therapies. • Successfully launched clinical therapies business and shoulder portfolio with significant first year growth, contributing to a total portfolio growth of 8.5%, 2.5% above market rate;• Led the development and execution of 3 major Australian surgeon designs from prototype to market evaluation to grow annual sales;• Created a user focused office environment and best in class staff and customer training facility to secure a 96% staff satisfaction rating the following year.

Sydney, Australia

A leadership role with full P&L accountability, I was responsible for franchise sales, profit, advertising and cost centre forecasts for a multimillion dollar business unit. I managed and expanded the KOL pool in Gynaecology and Urology and engaged with global market affiliates to ensure optimal investment across ANZ. Providing leadership, management and direction to 10 direct reports, I developed sales and marketing competencies to support business and revenue growth. • Generated business opportunities by hosting a major KOL education tour.

Sydney, Australia

Tasked with product and category development, I built a ‘hunter’ sales team mentality with advanced surgical selling expertise to accelerate the release of new technologies. Providing leadership and training to a specialist field force, I developed key competencies and management capabilities to generate double digit growth within a mature business unit. By building influential relationships with sales managers and surgeons, I was able to promote the visibility of specially developed products. • Achieved a 21.7% growth in sales against a 6.4% global average;• Placed second in the Johnson & Johnson Surgical Global Awards for innovative marketing launch.

Greater Boston Area

A US based role, I undertook a business development role to secure in-county investment and drive revenue growth across the international sports medicine business. Establishing the strategic direction for the APAC region, I forged relationships with surgeons in major and developing markets to support the investment of products to market. A critical aspect of this role was creating a world class education competency to support local managers in developing their sales capabilities to expand activities into tier 2 markets. • Contributed to significant sales growth in the APAC market and supported the setup of the China business, undertaking sales recruitment and training activities to deliver multimillion-dollar sales by year end 2005.

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Bachelor Of Commerce, Marketing & Finance, Merit

Higher School Certificate