Fifteen years of startup operating experience in various roles as an early employee, applying strategic thinking to forge partnerships and drive profitable business growth. Possess deep understanding of the digital advertising, marketing, media, and technology landscape. Most recently, led strategy and business development for Bidtellect, a DSP. Steered the business towards sustained profitability in challenging market conditions and played a pivotal role in the company's successful exit to Simpli.fi in March 2023.* Profitable Revenue Growth: Trusted advisor and partner to founding teams and C-level executives as the first business development hire (3x), quickly analyzed evolving competitive landscapes to develop and steer corporate strategy; identified, negotiated, and developed strategic partnerships that aligned with strategy; built partner ecosystems from the ground up to scale organizations from <$5M to $100M, while driving profitability.* New Market/ Channel Development: Pioneered emerging media channels (Video/OTT/CTV/Native) and built new markets by cultivating strategic partnerships, aligning with product teams to develop first-to-market solutions, and building alliances through ecosystem-wide collaboration.* Functional Expertise: Generalist with deep functional expertise; work effectively across organizations with limited resources, while identifying and executing strategies to differentiate and position companies and solutions in hyper-competitive markets.* Relationships/ Rolodex: Strong senior-level relationships at DSPs, SSPs, and exchanges, data and verification providers, media publishers, networks, emerging AdTech and MarTech companies, VC and PE firms, in addition to a broad non-advertising related network.