Craig Bahner

Craig Bahner Email and Phone Number

Chief Executive Officer and Board Director @ Sara Lee Frozen Bakery
Chicago, IL, US
Craig Bahner's Location
Greater Chicago Area, United States, United States
About Craig Bahner

C-suite executive that delivers consistently winning results. Successfully led through massive consumer, retail, and technological disruption in challenging CPG sectors like household, beauty, and food, as well as QSR. Thinks globally, wins locally across geographies including North America, Asia, and Emerging Markets. LEADERSHIP – Confronts today’s reality while envisioning a winning future. Infectious passion to win energizes organizations, whether it’s a 3,800-person enterprise or a massive franchise system with divergent needs and desires. Experienced in engaging and influencing Boards of Directors, investors, activist investors, and analysts. Wins the right way with character and integrity.STRATEGY – Develops strategies to win that are right for the situation at hand: scaling up an underdeveloped business in Northeast Asia; building a winning Hair Care portfolio via acquisition and divestitures; driving brand transformation and sales turnaround at Wendy’s; optimizing profit and cash in U.S. Cereal. EXECUTION – Fifteen years of winning as a General Manager and Chief Marketing Officer of large-scale businesses. Consistently delivers record profit and margin results, and unprecedented top-line growth in multiple roles. Expertise in areas such as Revenue Growth Management (RGM), Zero-Based Budgeting (ZBB), innovation, digital/social marketing, end-to-end supply chain, E-commerce, and data analytics.TALENT – Makes tough people calls, gets the right players on the team, then raises their game. Continues to mentor many former employees who are now leading at senior levels globally. Champions diversity, inclusion, and philanthropy by sponsoring employee resource groups, fund raising campaigns, and cause-based marketing.

Craig Bahner's Current Company Details
Sara Lee Frozen Bakery

Sara Lee Frozen Bakery

View
Chief Executive Officer and Board Director
Chicago, IL, US
Employees:
619
Craig Bahner Work Experience Details
  • Sara Lee Frozen Bakery
    Chief Executive Officer And Board Director
    Sara Lee Frozen Bakery
    Chicago, Il, Us
  • Sara Lee Frozen Bakery
    Chief Executive Officer
    Sara Lee Frozen Bakery 2018 - Present
    Oakbrook Terrace, Illinois, Us
  • Kellogg Company
    President, Us Morning Foods
    Kellogg Company 2015 - 2017
    Battle Creek, Michigan, Us
    Full P/(L) responsibility for $2.8 billion flagship Morning Foods business unit, including cereal and toaster pastry categories. Direct reports: marketing, finance, sales, R&D, and supply chain; organization of 3,800 including 7 unionized plants. Engaged effectively with Board of Directors as well as analysts and investors in various forums.Led through a time of massive consumer disruption in “Big Food” as well as retail customer disruption (Amazon/E-commerce, hard discounters). Stabilized a business in free-fall; drove step-change profit and margin improvements; negotiated growth plans with key customers like Walmart, Kroger, Dollar General; reconfigured supply chain to improve service, agility, and innovation; more than doubled E-commerce sales; implemented “Speed Teams” to accelerate transformational innovation to market; defined new commercial models to win with millennials and urbans.
  • The Wendy'S Company
    Chief Marketing Officer
    The Wendy'S Company 2012 - 2015
    Dublin, Ohio, Us
    Led Wendy’s brand strategy, marketing, innovation, pricing, business analytics, and digital/social marketing. $325 million marketing spend; 100+ person organization. Presented at every Board of Directors meeting, aligning activist Chairman Nelson Peltz and Directors. Met frequently with analysts and investors.Led brand turnaround during industry disruption (rise of Fast Casual, consumer eating preference changes). Completely transformed Wendy’s brand including positioning, brand identity (first logo change in 30 years), menu vision and product innovation pipeline, marketing/advertising campaign, in-store merchandising, and packaging. Turnaround was a success, delivering three consecutive years of accelerating Same Store Sales growth and strongest traffic share growth since 2002. EBITDA grew low-double digits, EPS achieved a 7-year high. Share price increased nearly 100% during tenure, adding >$1.5 billion market capitalization.
  • Procter & Gamble
    Vice President, North America Hair Care & Color
    Procter & Gamble 2006 - 2011
    Cincinnati, Ohio, Us
    Full P/(L) responsibility for $2.2 billion North America Hair Care & Color business. Direct reports: marketing, finance, sales, product supply, market research, human resources; led organization of 210, plus two plants.Rejuvenated a stagnant category by optimizing the brand portfolio. Divested Pert and Infusium 23 and discontinued several others. Entered the growing prestige segment by acquiring and integrating Frederic Fekkai. Delivered synergy savings, established dual-channel (Prestige and Retail) business model, and accelerated international expansion. Fekkai sales grew +30% annually in first two years.
  • Procter & Gamble
    Vice President, Northeast Asia Fabric & Home Care
    Procter & Gamble 2002 - 2006
    Cincinnati, Ohio, Us
    Full P/(L) responsibility for $800 million business. Direct reports: marketing, finance, product supply, market research, human resources, R&D, external relations, and IT; organization of 175, plus one plant (Takasaki, Japan).Became the market disruptor, doubling a business that was a distant #3 and lacked scale to become the strong #2 player. Sales grew from $400 million to $800 million over four-year period (constant currency). Delivered annualized profit growth of 30%, total shareholder return of 32% and business value increase of $1 billion.
  • Procter & Gamble
    Positions Of Increasing Scope And Responsibility In Marketing
    Procter & Gamble 1991 - 2002
    Cincinnati, Ohio, Us
    Marketing Director, North America Fabric Care (1999-2002)Marketing Director, Emerging Markets Laundry (1998-1999)Brand Manager, Tide (1996-1998)Brand Manager, Bold/New Products (1994-1996)Assistant Brand Manager, Tide (1992-1994)Brand Assistant, Cheer (1991-1992)

Craig Bahner Skills

Marketing Strategy Consumer Products Leadership Fmcg Strategic Planning Brand Management Marketing Strategy Product Innovation Retail Customer Insight Market Research Brand Equity Cross Functional Team Leadership Marketing Research Competitive Analysis Brand Development Marketing Management Brand Architecture P&l Management Shopper Marketing Advertising Product Development Sales Supply Chain Management Segmentation Fast Moving Consumer Goods Income Statement Integrated Marketing Market Planning

Craig Bahner Education Details

  • The Ohio State University Fisher College Of Business
    The Ohio State University Fisher College Of Business
    Marketing & Operations Mgt.

Frequently Asked Questions about Craig Bahner

What company does Craig Bahner work for?

Craig Bahner works for Sara Lee Frozen Bakery

What is Craig Bahner's role at the current company?

Craig Bahner's current role is Chief Executive Officer and Board Director.

What is Craig Bahner's email address?

Craig Bahner's email address is cb****@****.rr.com

What is Craig Bahner's direct phone number?

Craig Bahner's direct phone number is +126996*****

What schools did Craig Bahner attend?

Craig Bahner attended The Ohio State University Fisher College Of Business.

What are some of Craig Bahner's interests?

Craig Bahner has interest in Faa Licensed Pilot, Education, Children.

What skills is Craig Bahner known for?

Craig Bahner has skills like Marketing, Strategy, Consumer Products, Leadership, Fmcg, Strategic Planning, Brand Management, Marketing Strategy, Product Innovation, Retail, Customer Insight, Market Research.

Who are Craig Bahner's colleagues?

Craig Bahner's colleagues are Lola Smith, Margaretta Wiggins, Myron Owens, April Whitaker, James Day, Charles Clark, Timothy Evans.

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