Craig Ball work email
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Craig Ball personal email
Craft and direct marketing and sales efforts for start-up, early stage, and commercial medical device companies. Partner with customers to define clinical and marketing strategy, resulting in the development, promotion, and successful commercial distribution of more than 12 innovative medical devices to eight different medical specialties. Shape and champion business strategy from various perspectives given unique combination of technical and marketing expertise.
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Director, Business DevelopmentAdmedes, Inc. Nov 2012 - PresentPforzheim, DeDirect business development activities for Admedes, Inc., a company of Admedes Schuessler. Admedes is a high volume provider of precise micromachined devices and components to the medical device industry. Primary products are made from nickel-titanium alloys (nitinol) and include vascular stents, percutaneous heart valve frames, filters, orthopedic devices, arterial & venous devices, and endoscopic tools. -
Medical Marketing, Sales, & Business Development ConsultantIndependent Consulting Mar 2012 - Nov 2012Provide marketing, sales, and business development expertise for companies serving the medical industry. Am a senior marketing and sales professional with an exceptional track record of delivering top-level results and stellar leadership for medical companies ranging from start-ups to Fortune 500 corporations. Have extensive upstream and downstream marketing experience and have developed and delivered products and services to a wide variety of medical specialties including interventional cardiology, interventional radiology, surgery (vascular, cardiovascular, cardiothoracic), and nephrology.Expertise includes the following:• Strategic Marketing• Product Definition & Development• KOL Identification & Engagement• Market Identification & Quantification• Positioning & Messaging• Marketing Plans• Corporate Fundraising• Physician & Hospital Training• Strategic Alliances• Physician & Hospital Site Visits (Office, Interventional Suite, OR, etc.) • Distributor Network Development & Management• Budgeting & Forecasting • Pricing Research & Strategy• Pre-clinical Testing• Prototype Assessment • Business Development • Collateral Development & Advertising (Electronic & Print)• Product Launch • Tradeshow Planning & Execution• Clinical Research Planning
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Vice President, Marketing & SalesPercutaneous Systems, Inc (Percsys) Jan 2010 - Feb 2012Palo Alto, Ca, UsRedesigned corporate and strategic direction to strengthen this organization’s position in the endourology field. Led marketing and sales efforts from initial product launch through worldwide commercialization of multiple single-use device lines that have become the standard of care in this high-value disposable segment. -
Vice President, MarketingPercutaneous Systems, Inc (Percsys) Nov 2006 - Jan 2010Palo Alto, Ca, Us -
Senior Director, MarketingFlowmedica, Inc. Aug 2002 - Nov 2006UsConceived strategic and marketing direction for this company focused on acute renal failure (interventional cardiology, interventional radiology, surgery, and nephrology) from company inception through commercialization.BeNEPHit Catheter Family - Acquired by AngioDynamics -
Director, MarketingRadiotherapeutics 1998 - 2002LeVeen Family of RF Electrodes and Generators - Acquired by Boston Scientific
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Marketing ManagerFusion Medical Technologies 1997 - 1998FloSeal Hemostatic Matrix - Acquired by Baxter
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New Product Development, Product ManagerGuidant 1994 - 1997Marlborough, Ma, Us -
Product Manager, Development EngineerPeripheral Systems Group (Psg) 1988 - 1993
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Development EngineerAdvanced Cardiovascular Systems (Acs) 1987 - 1988
Craig Ball Skills
Craig Ball Education Details
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California Polytechnic State University-San Luis ObispoMechanical Engineering -
Santa Clara UniversityMarketing
Frequently Asked Questions about Craig Ball
What company does Craig Ball work for?
Craig Ball works for Admedes, Inc.
What is Craig Ball's role at the current company?
Craig Ball's current role is Director, Business Development at Admedes Inc.
What is Craig Ball's email address?
Craig Ball's email address is ba****@****ast.net
What schools did Craig Ball attend?
Craig Ball attended California Polytechnic State University-San Luis Obispo, Santa Clara University.
What skills is Craig Ball known for?
Craig Ball has skills like Medical Devices, Product Launch, Product Development, Market Development, Marketing Strategy, Product Marketing.
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