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With over 25 years of experience in the creative industry, I lead The HIVE Collective, a design and brand communication agency that believes that the center of great brands is great products. As the Chief Creative Officer, I oversee the creative vision and direction for a variety of global clients, delivering exceptional consumer experiences and visually redefining products.My specialties include creative and design direction, strategic branding and identity creation, package design, and material development, environmental and retail design, web and digital development, and innovation lab creative direction. I have been recognized nationally and internationally for design excellence, with multiple awards and patents, and have permanent pieces displayed in prestigious institutions. I am passionate about changing the world through unique, creative problem-solving and collaborating with talented teams.
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Chief Brand OfficerFalcon PursuitTemecula, Ca, Us
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Chief Creative Officer | Creative Director | Principal At The Hive CollectiveThe Hive Consulting Collective, Inc. Oct 2011 - PresentThe HIVE is a design and brand communication agency that believes that the center of great brands is great product.We’re definitely a creative shop, but maybe different than the ones you usually hear about. While we do lots of “Above the Line” work, we always start with Product. Product design, 3d Modeling, segmentation, technology iconography all the way through bringing those story lines through to Brand Communications. We believe that’s the magic, making your product stories into your brand story.
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Chief Creative Officer | Creative Director | PrincipalExit Studios Jan 2010 - Jan 2011Founder/Principal of nimble and responsive creative studio. Partnered, collaborated, and embedded with variety of Fortune 500 brands to drive visual direction, create exceptional consumer experiences, and design simple concepts that visually redefined products.
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Executive Creative DirectorBlackbox Productions Jan 2009 - Jan 2010Creative design-lead responsible for: external brand and client integration, collaborative brand development, direction and input on consumer product introductions, evolution of brand vision and brand architecture, creation of design brand standards and guidelines, driving brand vision throughout all consumer touch-points (product design, product marketing, launch events and retail), and developing design business initiatives with brand executives to meet business goals and objectives.
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Global Brand Executive Creative DirectorTaylormade-Adidas Golf Feb 2000 - Jan 2009Carlsbad, California, UsDirected the brand vision and creative strategy for the company worldwide.Creative and functional leadership of 18-person team consisting of industrial designers, graphic designers, environmental designers, and production coordinators. Fiscal responsibility for $2.5M annual budget. Lead design advocate to internal clients and external design agencies globally. -
Nike Golf Design Director Brand | ProductNike Jan 1998 - Jan 2000Beaverton, Or, UsCo-leader with the creative director to strategize and formulate the design department for Nike Golf.This design department had a vertical focus on the sport of Golf. Led the department in full and part-timeemployees. Coordinated the brand and product vision for Nike Golf on an international level. Developed the brand image for marque Nike branded athletes such as; Tiger Woods, Nick Price, Kelly Kuehne, and numerous Nike Golf PGA golfers. Created brand identity and brand standards for Nike Golf. Developed product strategy and design vision for Golf Ball product line and international retail POS. Developed the design vision for annual PGAshows and high-profile events. Directed design brand vision for soft good development and strategically lead the design look & feel for the newly planned Nike Golf hard-good product offering. -
Sr Designer | Global Brand | Nike Equipment DesignNike Jan 1996 - Jan 1998Beaverton, Or, UsCritical team member in the formation of Nike’s Equipment Division. Created numerous stand-alone products that defined specific product categories and began Nike’s vertical business approach to develop innovative category-specific equipment. Established creative visual and marketing direction for various equipment categories including: Baseball, Softball, Golf, Soccer, Rugby, Volleyball and Football equipment. Collaborated in product strategy and created design concepts for future product direction.
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Sr Designer | Global Brand Image DesignNike Jun 1994 - Jan 1996Beaverton, Or, UsMember and leader of a collaborative design group that incorporated graphic designers, environmental designers, architects and design project coordinators within Nike. Supported key internal customers and participated on the design team that changed the brand identity program to “Swoosh” only.
Craig Barez Skills
Craig Barez Education Details
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Artcenter College Of DesignGraphic Design And Package Design | Pasadena Ca. -
California State University, Long BeachGraphic Design And Package Design
Frequently Asked Questions about Craig Barez
What company does Craig Barez work for?
Craig Barez works for Falcon Pursuit
What is Craig Barez's role at the current company?
Craig Barez's current role is Chief Brand Officer.
What is Craig Barez's email address?
Craig Barez's email address is cbarez@me.com
What is Craig Barez's direct phone number?
Craig Barez's direct phone number is +195170*****
What schools did Craig Barez attend?
Craig Barez attended Artcenter College Of Design, California State University, Long Beach.
What are some of Craig Barez's interests?
Craig Barez has interest in Children, Arts And Culture, Education.
What skills is Craig Barez known for?
Craig Barez has skills like Creative Direction, Brand Development, Corporate Identity, Creative Strategy, Concept Development, Corporate Branding, Packaging, Design Strategy, Branding And Identity, Graphics, Brand Design, Integrated Marketing.
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