Craig Baty Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, AU

As VP & Head of Research, I drive the company's research and advisory (with a special focus on B2B), editorial and production teams. The operations of my own business DataDriven have been absorbed into Factor and existing offerings and services will continue to be delivered and enhanced by Factor's excellent client base and significant body of ongoing.

Sydney, NSW, AU

After a short break, was elected to Vice Chair ACS(NSW) again. During my time as Vice Chair NSW Branch Executive Committee of the ACS, Covid hit, and due to a restructure, I took over as Acting President of NSW for a large part of 2020. During this time I was actively engaged in supporting the full-time NSW staff in handling the significant restructure of.

Melbourne, Victoria, AU

The AIIA's NSW Council implements the federal strategy at the state level, supports member engagement, conducts thought leading events, and works with State Government Parliamentarians and senior staff to develop the ICT industry in NSW. AIIA Council and Board of Directors are leaders in the technology business community and set the agenda for the Digital.

Yakum, Israel, IL

WeKnow is a managed marketplace for tailor-made B2B and B2C market research, powered by a network of expertanalysts. We empower every business with the ability toobtain professional market reports that will maximize itsbusiness decision outcome, by creating a competitivedelivery model, tailored with a streamlined andautomated brief creation process. WeKnow.

Sydney, New South Wales, AU

Craig was Principal and Founder of DataDriven (previously TMS - Technology & Management Services Pty. Ltd) which specialises in the areas of ICT Research-based insights, B2B marketing/GTM/campaigns, thought leadership and content as well as market intelligence and technology strategy consulting projects for the ICT industry. DataDriven are also highly.

Stamford, Connecticut, US

In conjunction with his own consultancy (DataDriven) Craig has been engaged with ISG as their APAC research partner since February, 2020. He is the Distinguished Lead Analyst for ISG Provider Lens Research in Asia/Pacific and Japan. DataDriven have successfully delivered over 50 ISG Provider Lens (IPL) Projects in the region, and more than twenty custom.

Melbourne, Victoria, AU

The AIIA's Board of Directors are leaders in the technology business community and set the agenda for the Digital industry in Australia. The Board of Directors oversees all AIIA operations, develops the National Business Plan, and sets the strategic direction of the Association.https://www.aiia.com.au/about-us/board

Melbourne, Victoria, AU

The AIIA's NSW Council implements the federal strategy at the state level, supports member engagement, conducts thought leading events, and works with State Government Parliamentarians and senior staff to develop the ICT industry in NSW. AIIA Council and Board of Directors are leaders in the technology business community and set the agenda for the Digital.

JP

Craig returned to Sydney after 4 years in Fujitsu HQ Tokyo where he held roles as chief of staff for Fujitsu’s International Business, VP International Marketing and executive interface across the global business. He was instrumental in establishing the Global Marketing Board & Asia Region Marketing function, commercialising Fujitsu’s cloud ‘K5’ and.

JP

This dual role reported to CEO Mike Foster and focused on understanding Fujitsu’s customers’ challenges/key industry trends to ensure that offerings were leading the market and exceeding customers’ needs. This included local/global Trusted Cloud, sustainability, EUC, DCs, managed services, big data, mobility, and a comprehensive range of.

San Antonio, Texas, US

Frost and Sullivan is a global Research, Consulting and Advisory firm with a strong focus on providing high level advice and guidance to C-Level executives across most industries.Although strong in the Telecommunications industry at the time, F&S desired penetration into the ICT industry as a whole. During this period, as a member of the Global Executive.

Stamford, CT, US

Relocated to Sydney after recruiting a Japanese successor to take over as CEO of Gartner Japan.Appointed as Global Chief of Research for all Vendor focussed products and services, and designated as VP/Distinguished Analyst (the highest contributing analyst rank). Established the embryo of what is now Gartner for Business Leaders. Started at about $1m and.

Stamford, CT, US

Appointed as President and Representative Director of Gartner Japan and relocated to Japan, also continuing as Group VP Research AP/J now managing over 400 people in 14 countries (100 in Japan). This new role included Country Level P&L for Japan across all BUs and functions including Consulting, Events, Executive Programs, IT, HR, Finance and Admin.

Stamford, CT, US

Promoted to Group VP Research AP/J (full P&L across all research operations), with 300 people across 14 countries and continued to grow profit and thought leadership.Implemented the restructure of AP/J research organisation to truly integrate Gartner Research and Advisory teams with Dataquest teams, increasing collaboration and customer.

Stamford, CT, US

Founded the Dataquest AP/J IT Services/Sourcing practice and Increased revenues by 4000 (4 thousand) percent in 1 year.Promoted to VP Dataquest Asia/Pacific (including DataPro, DQ E-biz, Primary Research Centres), managing 280 staff across 14 countries, in a ‘wild west’ frontier type environment.Overtook IDC as dominant Research and Advisory firm in AP/J.

London, GB

British Telecom acquired First State Computing and integrated into BT Syntegra (their Global SI Business).Promoted to General Manager Marketing, Planning and Strategy for BT Australasia.Developed business plan for and established Asia/Pac Outsourcing Business in BT Syntegra from scratch. Established a true Services culture, including SLA concept and.

Joined as Mainframe Services Marketing Manager.Contributed to establishment of a true sales and marketing culture in this ex-public service organisationManaged MI/CI, AR/PR, events, promotions, sales kickoff, telemarketing, product and services marketing. Created and Launched Outsourcing/FM and other professional services.Developed and launched major brand.

Doctor Of Business Administration (Data Analysis And Writing Stage), Cross Cultural/Japan/Strategic Use Of Ict/Sme

Mba (Sydney Graduate School Of Management), General Management, Marketing, International Business, Japanese Culture/Economy, Law, Intercultural

Financial Management Prize (Graduate Diploma Of Business), Business, Commerce, Finance, Marketing, Human Resources

Hsc, Physics, Chemistry, Maths(Advanced), English, General Studies, Commerce, Geography