Craig Baty's Location
Sydney, New South Wales, Australia, Australia
Craig Baty's Contact Details
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About Craig Baty
Dynamic, energetic, approachable hands-on International C-level Executive and entrepreneur, with deep and broad experience in B2B Marketing, Campaign Management, Business Development, ICT Strategy and Cross-Cultural leadership and demonstrated history of working at board level to drive innovation, transformation and employee engagement in the information technology and services industry. Skilled in: Executive leadership, Business Development, Marketing, Consulting, Thought leadership and Innovation, Story-telling, Keynotes and round-tables, Global Strategy, Go-to-market Strategy, Conflict Resolution, Training and Development, ICT and Business Strategy, Sourcing and Vendor Management, ICT Professional Services, Virtual Team Leadership, Cross-cultural communication/negotiation and Japanese & Asian business. MBA qualified (SGSM), currently pursuing a DBA (Doctor of Business Administration by Research) focused on Cross-Cultural/Japan/Strategic Use of ICT from University of Southern Queensland.
Craig Baty Work Experience Details
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PrincipalDatadrivenSydney, Nsw, Au -
Vp & Head Of ResearchFactor May 2024 - PresentSydney, New South Wales, AuAs VP & Head of Research, I drive the company's research and advisory (with a special focus on B2B), editorial and production teams. The operations of my own business DataDriven have been absorbed into Factor and existing offerings and services will continue to be delivered and enhanced by Factor's excellent client base and significant body of ongoing research. Factor is an exclusive access membership organisation for elite executives in the enterprise sector. Since our inception in 2017, our primary focus has been on personal and career development, honouring executives who have made an impact and supporting those who aspire to do so.Member-driven Insights are the foundation of all our products and enable us to offer:- Curated platform for connecting with peers.- Cutting-edge research and insights to stay ahead in your industry.- Engaging events and programmes for networking and validating strategies.- Inspirational content platform, including media and entertainment.- Empowering frameworks for driving success and aligning stakeholders.Key roles we serve:Information TechnologySecurity and RiskData and AnalyticsFinanceSupply ChainHuman ResourcesCustomer Experience -
Vice Chair Nsw - Current, And Chair - Past (Elected Volunteer)Acs - The Professional Association For Australia'S Ict Sector Dec 2019 - PresentSydney, Nsw, AuAfter a short break, was elected to Vice Chair ACS(NSW) again. During my time as Vice Chair NSW Branch Executive Committee of the ACS, Covid hit, and due to a restructure, I took over as Acting President of NSW for a large part of 2020. During this time I was actively engaged in supporting the full-time NSW staff in handling the significant restructure of the branch activities, transition from live to virtual events, and hiring of the new Branch manager among other things. -
Aiia Nsw CouncilAiia Dec 2023 - PresentMelbourne, Victoria, AuThe AIIA's NSW Council implements the federal strategy at the state level, supports member engagement, conducts thought leading events, and works with State Government Parliamentarians and senior staff to develop the ICT industry in NSW. AIIA Council and Board of Directors are leaders in the technology business community and set the agenda for the Digital industry in Australia. https://www.aiia.com.au -
Executive Advisory Board Member & Angel InvestorWeknow, Get Your Market Research Done! May 2020 - PresentYakum, Israel , IlWeKnow is a managed marketplace for tailor-made B2B and B2C market research, powered by a network of expertanalysts. We empower every business with the ability toobtain professional market reports that will maximize itsbusiness decision outcome, by creating a competitivedelivery model, tailored with a streamlined andautomated brief creation process. WeKnow is developing a fully-automated managed marketplace for market research reports on-demand, powered by a network of expert analysts.Focused on a $15 billion market of traditional conduct, the platform offers customers with an unparalleled experience, providing 60x time saving, 2x money saving, 20x accessibility and 100% certainty for quality. -
PrincipalDatadriven Jul 2018 - Jun 2024Sydney, New South Wales, AuCraig was Principal and Founder of DataDriven (previously TMS - Technology & Management Services Pty. Ltd) which specialises in the areas of ICT Research-based insights, B2B marketing/GTM/campaigns, thought leadership and content as well as market intelligence and technology strategy consulting projects for the ICT industry. DataDriven are also highly experienced in the area of Cross-Cultural Communications and Leadership, Managing Virtual Teams across multiple geographies, and runs training and workshops in these areas. DataDriven associates are skilled at the delivery of presentations at events ranging from facilitation of small C-level roundtables through to ‘big-tent’ major keynotes with audiences in the thousands.DataDriven associates have supported hundreds of ICT providers and other private and public sector organisations and have successfully executed hundreds of projects globally but has a particularly strong focus on Asia/Pacific and Japan. DataDriven associates have received multiple awards for their work in writing, research, presentation skills, training design and development, sales enablement and thought leadership in general and are acknowledged as some of the best in the industry. Craig Baty holds an MBA in International Business/Marketing(SGSM). He is a Fellow of the Institute of Managers and Leaders (IML), Past Chair of the Australian Computer Society (ACS NSW) and served on the Executive Committee and National Board of the Australian Information Industry Association (AIIA) for many years. In addition to further developing DataDriven, Craig is 3/4 through a Doctor of Business Administration by Research (DBA at USQ), focussed on the intersection of National culture & ICT Strategy and Investment: Australia compared to Japan. -
Distinguished Lead AnalystIsg (Information Services Group) Feb 2020 - May 2024Stamford, Connecticut, UsIn conjunction with his own consultancy (DataDriven) Craig has been engaged with ISG as their APAC research partner since February, 2020. He is the Distinguished Lead Analyst for ISG Provider Lens Research in Asia/Pacific and Japan. DataDriven have successfully delivered over 50 ISG Provider Lens (IPL) Projects in the region, and more than twenty custom projects for clients, covering most aspects of the ICT market. ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data -
Federal Board Member (Exco)Aiia Jan 2020 - Dec 2022Melbourne, Victoria, AuThe AIIA's Board of Directors are leaders in the technology business community and set the agenda for the Digital industry in Australia. The Board of Directors oversees all AIIA operations, develops the National Business Plan, and sets the strategic direction of the Association.https://www.aiia.com.au/about-us/board
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Nsw State Council Director (Excluding 4 Years In Tokyo)Aiia Jan 1999 - Dec 2019Melbourne, Victoria, AuThe AIIA's NSW Council implements the federal strategy at the state level, supports member engagement, conducts thought leading events, and works with State Government Parliamentarians and senior staff to develop the ICT industry in NSW. AIIA Council and Board of Directors are leaders in the technology business community and set the agenda for the Digital industry in Australia. https://www.aiia.com.au* Not on council between 2013 to 2017 due to Tokyo Assignment
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Vp International Mktg, Vp Global Mktg. Strategy, Vp Digital Services Group, Fujitsu Ltd Tokyo/SydneyFujitsu Global Apr 2013 - Jun 2018JpCraig returned to Sydney after 4 years in Fujitsu HQ Tokyo where he held roles as chief of staff for Fujitsu’s International Business, VP International Marketing and executive interface across the global business. He was instrumental in establishing the Global Marketing Board & Asia Region Marketing function, commercialising Fujitsu’s cloud ‘K5’ and established the MetaArc global bid process. A new Global role in Sydney saw him as a key driver of the roll-out of Fujitsu’s Digital Services offering 'MetaArc'-a portfolio of software, services, hardware and partnerships underpinning Fujitsu’s Global Cloud(K5), IOT, Mobility and AI offerings. He was also part of the Global Marketing Strategy Group responsible for the future direction of Fujitsu Globally as well as C-level thought leadership, and was a key contributor to Fujitsu’s CTO Community and Fujitsu’s Technology & Service Vision. -
Exec Gm Marketing, Chief Technology & Innovation OfficerFujitsu Global Apr 2010 - Apr 2013JpThis dual role reported to CEO Mike Foster and focused on understanding Fujitsu’s customers’ challenges/key industry trends to ensure that offerings were leading the market and exceeding customers’ needs. This included local/global Trusted Cloud, sustainability, EUC, DCs, managed services, big data, mobility, and a comprehensive range of consulting/integration services.Marketing responsibilities included strategy/planning, brand, int/ext web, MI/CI, alliance/partners, analyst relations, pricing, sustainability, industry marketing, int/ext comms, solutions, events and demand generation. He also sat on/chaired a range of internal boards including Leadership/Development, Cloud, Governance, and Strategy as well as Fujitsu’s Global Marketing, Global CTO community and Technology Approval boards.As an active contributor to the ICT industry he was a member of NICTA’s E-Gov. Cluster, AIG Technology Industry Development Council, Standards Australia IT-038 Cloud Standards Committee, Director of OZHUB and Chair of AIIA National Digital Economy Task Force. As a well-known industry adviser and commentator Craig had presented at more than 1300 industry events globally, and was regularly quoted by local and global media. In 2013 Craig transferred to Japan to work for the President of Fujitsu's International Business as Chief of Staff, and VP International Marketing.
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Global Vp, It PracticeFrost & Sullivan Aug 2008 - May 2010San Antonio, Texas, UsFrost and Sullivan is a global Research, Consulting and Advisory firm with a strong focus on providing high level advice and guidance to C-Level executives across most industries.Although strong in the Telecommunications industry at the time, F&S desired penetration into the ICT industry as a whole. During this period, as a member of the Global Executive team with full P&L responsibility, Craig built a completely new business in the form of the Global ICT Practice, advising ICT provider Executives on Go-To-Market Strategies. The focus was on developing repeatible solutions with strong annuity revenues and a solid research base on which to build consulting revenues.Extensive thought leadership pieces across most areas of ICT were developed and published, including the Asia/Pacific Region's most extensive Senior IT Decision Maker survey methodology, research database, analyses and reports.Craig signed large new-name contracts with organisationas such as Oracle, HP and Microsoft, and contributed significantly to the delivery of these and other major ICT provider research, consulting and advisory engagement. He also launched the CEO Growth program and other C-level offerings in Asia/Pacific and Japan, featured numerous times as a keynote speaker at customer events across the region and was quoted extensively in the media. -
Vp Distinguished Analyst/Chief Of Research Technology And Service ProvidersGartner Feb 2003 - 2008Stamford, Ct, UsRelocated to Sydney after recruiting a Japanese successor to take over as CEO of Gartner Japan.Appointed as Global Chief of Research for all Vendor focussed products and services, and designated as VP/Distinguished Analyst (the highest contributing analyst rank). Established the embryo of what is now Gartner for Business Leaders. Started at about $1m and grew to $30 mill to 2007. Lead the Gartner IT Marketing Executive and Channel Strategies Practice – producing ground breaking content regarding ICT marketing benchmarks, role of the CMO, Marketing Best Practices, and channel strategies.Developed Gartner's proprietary methodology for SWOT analyses, wrote the first SWOTs and trained over 100 analysts in the methodology. The Gartner SWOT Analysis (one of Gartner's branded offerings) became the most popular content category for ICT providers at the time. Continued research and advisory services and consulting to the Global ICT Provider community, established CMO Roundtables, published Marketing and Sales related thought leadership pieces.By the end of his 12 year career in Gartner, Craig had established himself as a well-known business leader, ICT industry adviser, commentator and thought leader, had delivered over 1000 presentations at industry and other events globally, published hundreds of research pieces, and been regularly quoted by regional and global media including: The Australian, Dominion Post, Business Times, Straights Times, Australian Financial Review, CRN, Financial Times, Computerworld, MIS magazine, ABC News, CNN, CNBC, ChannelNews Asia, and SKYBusiness to name a few. -
President Gartner Japan And Group Vp Research Ap/JGartner Feb 2001 - Feb 2003Stamford, Ct, UsAppointed as President and Representative Director of Gartner Japan and relocated to Japan, also continuing as Group VP Research AP/J now managing over 400 people in 14 countries (100 in Japan). This new role included Country Level P&L for Japan across all BUs and functions including Consulting, Events, Executive Programs, IT, HR, Finance and Admin, Research and Advisory, Dataquest, and Gartner Connects. Appointed to Board of Gartner Japan and Gartner International.Significantly restructured Gartner Japan via implementation of a major cultural change and training program.Introduced flexible working hours, telecommuting, weekly ‘open mike executive bento/lunch' sessions with staff, mthly 'town hall' meetings, performance awards, staff parties, 'pizza and bowling nights' and birthday celebrations – all of which was very new to Japanese staff.Moved organisation from 75% of revenue targets to 100% in the first twelve months, then achieved profit targets 6 months later for the first time in many years.Established true CIO research and resurrected Executive Programs in Japan.Revitalised the research process, translation and editing operations, and established multiple new revenue streams.Awarded the Global Sales award (for the fourth time), as well as “Excellence in Leadership“ (for the 5th time).
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Group Vp Gartner Asia/Pacific And JapanGartner Jan 2000 - Feb 2001Stamford, Ct, UsPromoted to Group VP Research AP/J (full P&L across all research operations), with 300 people across 14 countries and continued to grow profit and thought leadership.Implemented the restructure of AP/J research organisation to truly integrate Gartner Research and Advisory teams with Dataquest teams, increasing collaboration and customer satisfaction.Established Gartner Research Operations China (WFOE) and Gartner Dataquest Research Operations India (acquisition).Established, chaired and presented a series of ‘Gartner Predicts' events across most countries, Gartner India Summit, Gartner AP/J Sourcing and Services Summit, Presented Symposium Keynotes.Received CEO Gold Award for Revitalising the Region, and the first Gartner Thought Leadership Award in AP/J.
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Vp Gartner (Dataquest) Asia/PacificGartner Dec 1997 - Dec 1999Stamford, Ct, UsFounded the Dataquest AP/J IT Services/Sourcing practice and Increased revenues by 4000 (4 thousand) percent in 1 year.Promoted to VP Dataquest Asia/Pacific (including DataPro, DQ E-biz, Primary Research Centres), managing 280 staff across 14 countries, in a ‘wild west’ frontier type environment.Overtook IDC as dominant Research and Advisory firm in AP/J, and increased media coverage/brand recognition by more than 500%. Launched range of new services and offerings including Software, Hardware, Telecommunications and Semiconductor Offerings. Established HR program, benefits, governance, research/writing/ presentation training.Improved morale and took attrition from 50% pa to target 10%, tripled revenue in 2 years, moved to profitability from loss making, whilst improving all metrics.Multiple awards in categories of “Excellence in Sales Support”, “Excellence in Presentation Skills” “Excellence in Research” and “Excellence in Leadership”.
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Gm Marketing, Planning And Alliances (Bt Syntegra)Bt Apr 1995 - Dec 1997London, GbBritish Telecom acquired First State Computing and integrated into BT Syntegra (their Global SI Business).Promoted to General Manager Marketing, Planning and Strategy for BT Australasia.Developed business plan for and established Asia/Pac Outsourcing Business in BT Syntegra from scratch. Established a true Services culture, including SLA concept and metrics, integrated disparate Marketing and Planning organisation, launched major marketing and branding campaigns.Developed and published multiple thought leadership pieces on SI and Outsourcing and keynoted at over 20 events internally and externally.Completed MBA in International Business and Marketing with a focus on Japan/Asia.Lectured at MBA level in Business to Business Industry Marketing at University of Western Sydney. -
National Marketing ManagerFirst State Computing (Part Owned By Fujitsu) 1992 - 1995Joined as Mainframe Services Marketing Manager.Contributed to establishment of a true sales and marketing culture in this ex-public service organisationManaged MI/CI, AR/PR, events, promotions, sales kickoff, telemarketing, product and services marketing. Created and Launched Outsourcing/FM and other professional services.Developed and launched major brand awareness campaign and new business generation programs. Promoted to GM Marketing Planning and Alliances and lead the strategy to refresh and re-energise offerings, especially in the private sector. Lead the cultural transition into British Telecom after acquisition.
Craig Baty Skills
Cloud Computing
Strategy
Managed Services
Business Strategy
Management
Go To Market Strategy
It Strategy
Professional Services
Business Alliances
Business Development
Outsourcing
Strategic Planning
Solution Selling
Marketing Strategy
Strategic Partnerships
It Service Management
Management Consulting
Data Center
Saas
New Business Development
Program Management
Project Management
Thought Leadership
Governance
Leadership
Cross Cultural Management
Channel
Information Technology
International Relations
Evangelism
Japanese Business Culture
Asian Business
Board Of Directors
Marketing
Product Management
Cross Functional Team Leadership
Conflict Resolution
Leadership Development
Negotiation
Public Speaking
Innovation Management
Time Management
Cross Cultural Communication Skills
Profit And Loss Management
Non Profit Board Development
Pre Sales
Business Planning
Demand Generation
Customer Relationship Management
Customer Satisfaction
Enterprise Software
Software As A Service
Team Leadership
Japanese Culture
Asian Markets
Craig Baty Education Details
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University Of Southern QueenslandCross Cultural/Japan/Strategic Use Of Ict/Sme -
Western Sydney UniversityIntercultural
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Monash UniversityHuman Resources
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Baulkham Hills High SchoolGeography
Frequently Asked Questions about Craig Baty
What company does Craig Baty work for?
Craig Baty works for Datadriven
What is Craig Baty's role at the current company?
Craig Baty's current role is Principal.
What is Craig Baty's email address?
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What is Craig Baty's direct phone number?
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What schools did Craig Baty attend?
Craig Baty attended University Of Southern Queensland, Western Sydney University, Monash University, Baulkham Hills High School.
What are some of Craig Baty's interests?
Craig Baty has interest in Science And Technology, Education.
What skills is Craig Baty known for?
Craig Baty has skills like Cloud Computing, Strategy, Managed Services, Business Strategy, Management, Go To Market Strategy, It Strategy, Professional Services, Business Alliances, Business Development, Outsourcing, Strategic Planning.
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